sexinadvertising.blogspot.com
Sex in Advertising: March 2011
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A blog devoted to understanding the nature and effectiveness of sex in advertising. Monday, March 07, 2011. Consumer Reports determines Dial's "sex appeal" claim comes up short. 8221; body wash for men enhance their sex lives? Not according to research by Consumer Reports. In its February 2011 issue, CR. Investigated Dial’s claim that the pheromone-infused wash would attract women. The scientist they interviewed said, “no way.”. To sell Woodbury Facial Soap. Links to this post. Subscribe to: Posts (Atom).
sexinadvertising.blogspot.com
Sex in Advertising: Top Five Sexiest 2013 Super Bowl Ads
http://sexinadvertising.blogspot.com/2013/02/top-five-sexiest-2013-super-bowl-ads.html
A blog devoted to understanding the nature and effectiveness of sex in advertising. Monday, February 04, 2013. Top Five Sexiest 2013 Super Bowl Ads. Another Super Bowl in the books. This year's big game was a down to the wire, but the Ravens prevailed despite a determined 49er's comeback effort. Regardless, research shows that people are as apt to tune in for the ads as much as for the on-field action. And tell us what you think. 5 Tie: Best Buy - Asking Amy. No, I mean, do you deliver. Fairly classic th...
sexinadvertising.blogspot.com
Sex in Advertising: Diesel successfully exploits the link between fragrance and fashion, and sex
http://sexinadvertising.blogspot.com/2011/12/diesel-successfully-exploits-link.html
A blog devoted to understanding the nature and effectiveness of sex in advertising. Friday, December 16, 2011. Diesel successfully exploits the link between fragrance and fashion, and sex. Use with extreme caution. That's the advice of marketing researcher and consultant Bob Brecht. In a recent post. I'm reminded of the accompanying ad for Diesel. Whether effective or not, fragrance does have a legitimate claim to relevance with sexual attraction. The use of sexual appeals is not new for Diesel. ...Tom R...
sexinadvertising.blogspot.com
Sex in Advertising: May 2010
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A blog devoted to understanding the nature and effectiveness of sex in advertising. Thursday, May 20, 2010. Abortion-services TV ad/campaign to air in UK. Reports that an ad for abortion services will air May 24 after 10 PM. The ad is sponsored by Marie Stopes International, a sexual health charity. According to the Ad Age report and BBC. Government regulators approved the spot, the first ever TV commercial for abortion services. Links to this post. Subscribe to: Posts (Atom). View my complete profile.
sexinadvertising.blogspot.com
Sex in Advertising: What do monkeys and humans have in common when it comes to sex in advertising?
http://sexinadvertising.blogspot.com/2011/08/what-do-monkeys-and-humans-have-in.html
A blog devoted to understanding the nature and effectiveness of sex in advertising. Monday, August 15, 2011. What do monkeys and humans have in common when it comes to sex in advertising? Do monkeys respond to sex in advertising? That’s what a team of advertising professionals, market researchers and primatologists is seeking to discover. I attended a seminar at Cannes Lions Festival of Creativity. Where Elizabeth Kiehner and Keith Orwell did a marvelous job explaining their research project. So, the cre...
sexinadvertising.blogspot.com
Sex in Advertising: Sex appeals increasingly used to sell plastic surgery
http://sexinadvertising.blogspot.com/2011/04/sex-appeals-increasingly-used-to-sell.html
A blog devoted to understanding the nature and effectiveness of sex in advertising. Wednesday, April 27, 2011. Sex appeals increasingly used to sell plastic surgery. Want to look and feel sexier? According to a recent study. The study appeared in the journal Sexuality and Culture. I know this study fairly well because I am a coauthor. Sexual appeals are more likely to emphasize the sexual enhancement of one's self-esteem (e.g., "feel sexier"). A little over a third of sexual appeals emphasize...It should...
sexinadvertising.blogspot.com
Sex in Advertising: January 2010
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A blog devoted to understanding the nature and effectiveness of sex in advertising. Thursday, January 28, 2010. Sexiest commercials of 2009 according to Spike.com. Leave it to Spike. The network devoted to young adult males, to deliver on the sexiest spots of the past year. Spike.com lists the 10 sexiest ads. Links to this post. Subscribe to: Posts (Atom). Tom Reichert is author of "The Erotic History of Advertising," and coeditor and contributor to "Sex in Advertising" and "Sex in Consumer Culture," bot...
sexinadvertising.blogspot.com
Sex in Advertising: Sexy ads push Obscene Jeans stock symbol
http://sexinadvertising.blogspot.com/2011/05/sexy-ads-push-obscene-jeans-stock.html
A blog devoted to understanding the nature and effectiveness of sex in advertising. Monday, May 23, 2011. Sexy ads push Obscene Jeans stock symbol. Fashion brands can justify employing sexy ads. The approach is especially relevant for a new denim brand with the name Obscene Jeans. Instead of selling jeans, however, its sexy online ad is designed to foster investor relations and sell shares. I noticed the accompanying ad for Obscene Jeans on my Google. Ticker Symbol OBJE.". Some not so good.
sexinadvertising.blogspot.com
Sex in Advertising: April 2011
http://sexinadvertising.blogspot.com/2011_04_01_archive.html
A blog devoted to understanding the nature and effectiveness of sex in advertising. Wednesday, April 27, 2011. Sex appeals increasingly used to sell plastic surgery. Want to look and feel sexier? According to a recent study. The study appeared in the journal Sexuality and Culture. I know this study fairly well because I am a coauthor. Sexual appeals are more likely to emphasize the sexual enhancement of one's self-esteem (e.g., "feel sexier"). A little over a third of sexual appeals emphasize...It should...
