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Communications strategies for good-doing organizations - Welcome

Improving the communications of good-doing organizations

http://www.communications-strategies.com/

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Communications strategies for good-doing organizations - Welcome | communications-strategies.com Reviews
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Improving the communications of good-doing organizations
<META>
KEYWORDS
1 welcome
2 process and outputs
3 building brand equity
4 brand story i
5 brand story ii
6 segmentation
7 mark levine
8 improving the communications
9 of good doing organizations
10 powered by
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welcome,process and outputs,building brand equity,brand story i,brand story ii,segmentation,mark levine,improving the communications,of good doing organizations,powered by
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Communications strategies for good-doing organizations - Welcome | communications-strategies.com Reviews

https://communications-strategies.com

Improving the communications of good-doing organizations

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1

Segmentation - Communications strategies for good-doing organizations

http://www.communications-strategies.com/segmentation.html

Where I can help. Communications strategies for good-doing organizations. In order to create a Brand Story that will be heard, remembered and potentially acted upon, we need to understand to whom we're speaking. We know we are not telling our story to "Women, 18-49, with incomes over $50,000". Our target may well have all these characteristics but there undoubtedly are other characteristics that define that subset of these folks who are likely to be intrigued by what we have to say. Create a free website.

2

Process and Outputs - Communications strategies for good-doing organizations

http://www.communications-strategies.com/process-and-outputs.html

Where I can help. Communications strategies for good-doing organizations. What are the patterns of functional benefits and emotional needs and connections that characterize consumers in this product/service category? What are the constellations of emotional- and values-driven priorities that filter the perceptions of the functional benefits and objective characteristics of products and services? A multi-dimensionalpartitioning of the consumers in this category that reflects clusters of functional and emo...

3

Me - Communications strategies for good-doing organizations

http://www.communications-strategies.com/me.html

Where I can help. Communications strategies for good-doing organizations. I established this consultancy to focus on the marketing communications challenges faced by what I call. In and around Charlotte, NC : messaging and targeting strategy, branding, segmentation, communications integration and relationship management. My credentials: I joined Wunderman Cato Johnson/Y&R,. The direct marketing and e-commerce division of Young and Rubicam Inc.,. In this capacity I was involved in management consulting, b...

4

Where I can help - Communications strategies for good-doing organizations

http://www.communications-strategies.com/where-i-can-help.html

Where I can help. Communications strategies for good-doing organizations. What keeps you up at night? Some questions I can help good-doing organizations answer. Many of the questions I address at Communications-Strategies.com overlap with those I address with my colleague Brenda Blake at Indigo-Thinking.com, our marketing and communications consultancy. The organizations I work with here and those we work with do not overlap. Create a free website. Create your own free website. Start your own free website.

5

Brand Story I - Communications strategies for good-doing organizations

http://www.communications-strategies.com/brand-story-i.html

Where I can help. Communications strategies for good-doing organizations. Building a Brand Story: The Promises. It always seems to start for me by filling in this diagram. And the process of filling in the diagram begins to give structure to my thinking. At the core, what is the Brand all about? What does it stand for? And is there something we should always keep in mind about how to tell our story to this target? Building a Brand Story: The Structure. What does it mean in my life? Create a free website.

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netaction.org netaction.org

NetAction's Virtual Activist Training Guide 2.0

http://www.netaction.org/training

The Virtual Activist 2.0. Developed by Audrie Krause, Michael Stein,. Judi Clark, Theresa Chen, Jasmine Li,. Josh Dimon, Jennifer Kanouse, and Jill Herschman. Download NetAction's Virtual Activist Training Reader. Active and passive tools. Part 2: Using Email for Outreach, Organizing, and Advocacy. Part 2A: The Fundamentals. Elements of email advocacy. Preparing an email action alert. Distributing an email action alert. Intranets and electronic networks. Part 2B: Mailing Lists. Creating your email list.

netaction.org netaction.org

NetAction's Virtual Activist Training Guide 2.0

http://www.netaction.org/training/index.html

The Virtual Activist 2.0. Developed by Audrie Krause, Michael Stein,. Judi Clark, Theresa Chen, Jasmine Li,. Josh Dimon, Jennifer Kanouse, and Jill Herschman. Download NetAction's Virtual Activist Training Reader. Active and passive tools. Part 2: Using Email for Outreach, Organizing, and Advocacy. Part 2A: The Fundamentals. Elements of email advocacy. Preparing an email action alert. Distributing an email action alert. Intranets and electronic networks. Part 2B: Mailing Lists. Creating your email list.

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Communications strategies for good-doing organizations - Welcome

Where I can help. Communications strategies for good-doing organizations. I have had the privilege of developing communications strategies for some incredible and incredibly demanding clients at a couple very powerful agencies. I'd like to share the expertise and experience that I have accumulated with organizations that are focused on doing good things in this not quite perfect world. Create a free website.

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