communicationscontrolling.de
Kommunikationscontrolling, Medienresonanzanalysen, PR-Evaluation: Leistungen
ZUVERLÄSSIG • FLEXIBEL • KLAR. 4 Mrd Euro werden nach Branchenschätzungen zufolge für die interne und externe Kommunikation (IK/EK) in Deutschland pro Jahr investiert. Angesichts dieser Investitionssummen sind Methoden der Erfolgsmessung. Wie im betrieblichen Rechnungswesen, spielen aussagekräftige Kommunikationsanalysen, praxistaugliche Controllingmethoden, Prozesse und das Wissen des Return On Communication Invest ( ROCI. Modified by G.Rasi.
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communicationscouncil.org.au
The Communications Council, peak body for the advertising marketing industry
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