communitymediamatters.blogspot.com

Community Media Matters

Comment about community-oriented publications. Tuesday, December 06, 2011. How do you tell an account that possibly. Their business (not the ad) is the problem? By John C. Peterson. The ads aren’t working. How many times have you heard that and inside you want to scream any number of responses such as:. These are the dumb ads you insisted we run, Girrrrr. The ad is fine, you and your store are the problem. Did your parents have any kids with common sense? My advice is don’t wait. As consumers our needs a...

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Comment about community-oriented publications. Tuesday, December 06, 2011. How do you tell an account that possibly. Their business (not the ad) is the problem? By John C. Peterson. The ads aren’t working. How many times have you heard that and inside you want to scream any number of responses such as:. These are the dumb ads you insisted we run, Girrrrr. The ad is fine, you and your store are the problem. Did your parents have any kids with common sense? My advice is don’t wait. As consumers our needs a...

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Community Media Matters | communitymediamatters.blogspot.com Reviews

https://communitymediamatters.blogspot.com

Comment about community-oriented publications. Tuesday, December 06, 2011. How do you tell an account that possibly. Their business (not the ad) is the problem? By John C. Peterson. The ads aren’t working. How many times have you heard that and inside you want to scream any number of responses such as:. These are the dumb ads you insisted we run, Girrrrr. The ad is fine, you and your store are the problem. Did your parents have any kids with common sense? My advice is don’t wait. As consumers our needs a...

INTERNAL PAGES

communitymediamatters.blogspot.com

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Community Media Matters: November 2010

http://communitymediamatters.blogspot.com/2010_11_01_archive.html

Comment about community-oriented publications. Wednesday, November 17, 2010. Do advertisers believe that. Your publication works for them? By John C. Peterson. Call it an epiphany or consider me a very slow learner, but I have finally gotten to the common denominator of every sales objection ever uttered in newspaper advertising. They can tell you they don't have any money, or they have all the business they need, or they're happy with their cable or radio buy, but the truth of it is, they don't believe.

2

Community Media Matters: August 2008

http://communitymediamatters.blogspot.com/2008_08_01_archive.html

Comment about community-oriented publications. Friday, August 22, 2008. Slow economy presents opportunities. By John C. Peterson. Principal, The Peterson Group. The news we hear daily about consumer behavior reads like a bad novel but beneath the headlines are encouraging trends for local business and community based publications. Here’s the case for local business opportunities if you look at a recent survey by BigResearch.com:. 55% are driving less. 48% are taking fewer shopping trips. The statistics a...

3

Community Media Matters

http://communitymediamatters.blogspot.com/2011/02/normal-0-false-false-false-en-us-x-none.html

Comment about community-oriented publications. Monday, February 21, 2011. Smart sales operations channel business. The best time to plant a shade tree was 25 years ago. The next best time is today. Read that a few times and then think about using it as the quote of the week for your next sales meeting. That little nugget is the difference between a successful sales department and one that’s stressed and struggling. Several years ago Ottaway Newspapers, now Dow Jones Local Media Group, surveyed its commun...

4

Community Media Matters: April 2009

http://communitymediamatters.blogspot.com/2009_04_01_archive.html

Comment about community-oriented publications. Saturday, April 18, 2009. Stick to the basics, pick your spots. By John C. Peterson. Principal, The Peterson Group. While the industry rightfully laments the erosion of advertising revenue, how would you like to be an ad rep these days? The rep was one of a few dozen who attended a daylong seminar I conducted for Community Papers of New England, "Outperforming Your Conditions.". Did I have any magic or secrets for them? My advice is this, and in this order:.

5

Community Media Matters

http://communitymediamatters.blogspot.com/2011/07/normal-0-false-false-false-en-us-x-none_26.html

Comment about community-oriented publications. Tuesday, July 26, 2011. Walking that fine line with accounts. And some of the things they do. By John C. Peterson. How do you tell an advertiser, they’re about to do, for lack of a gentler expression, an unwise thing? Better yet, how do you tell them it’s the store, not the ads, that aren’t working? Things like that can take all the fun out of selling advertising or running a newspaper, huh? Cutting back or dropping out. In a troubled economy an account has ...

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edhenninger.wordpress.com

Books | Ed Henninger’s Blog

https://edhenninger.wordpress.com/eds-books

IT’S THE BOOK. Many of you have been waiting for…and it’s available now. 101 Henninger Helpful Hints. Is more than a compilation of past hints, tips and tricks. Here’s what they’re saying about it:. It’s not just about design. But a way to think about newspapering. It’s quick, witty, and a little fresh just like Ed.’. John C. Peterson Director The Peterson Group. These brief and entertaining tips from America’s foremost newspaper designer are certain to improve the readability and visual impact. Must rea...

edhenninger.wordpress.com

New web site for Henninger Consulting! | Ed Henninger’s Blog

https://edhenninger.wordpress.com/2012/04/29/new-website-for-henninger-consulting

Poll results: Impediments to good design. The dreaded double do-over →. 04/29/2012 · 9:36 pm. New web site for Henninger Consulting! AFTER MONTHS OF WORK. On content and design, the new Henninger Consulting web site is up and running! Well…maybe walking. There are still some nits here and there, but we expect those to be resolved in the next few days. And we’re still at work on one other page. If you have a moment, please visit the site at henningerconsulting.com. And let us know what you think. DzynTwee...

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See that up there? Go there! | Ed Henninger’s Blog

https://edhenninger.wordpress.com/2012/05/13/see-that-up-there-got-there

Poll results: Impediments to good design at community newspapers. 05/13/2012 · 8:41 pm. See that up there? 8230;yah…the one right up there? At the top of the page. You need to go there. Well, that is, if you’re looking for Ed Henninger’s Blog. You see, the blog is now part of the web site. And so are the Henninger Helpful Hints. And Ed’s monthly design column. All three, now combined with Ed’s web site, at www.henningerconsulting.com. And…there ya go! Leave a Reply Cancel reply. Enter your comment here.

edhenninger.wordpress.com

How to submit | Ed Henninger’s Blog

https://edhenninger.wordpress.com/how-to-submit

TO SUBMIT YOUR PAGES FOR EVALUATION. Submit pages as .jpg. Set resolution no greater than 99 pixels/inch. Send each page as a separate file. Send your pages to: edh@henningerconsulting.com. There is no limit on the number of pages you may submit. Ed usually updates this blog every weekend but pages may be held longer depending on volume of submissions and other blog posts. Office: 803-327-3322 Fax: 803-327-3323 Cell: 803-325-5252. Http:/ www.henningerconsulting.com. One response to “. The newspaper reall...

edhenninger.wordpress.com

The dreaded double do-over | Ed Henninger’s Blog

https://edhenninger.wordpress.com/2012/04/29/the-dreaded-double-do-over

New web site for Henninger Consulting! New feature: Photos of the Week →. 04/29/2012 · 9:37 pm. The dreaded double do-over. Isn’t quite as severe as a “double-dog dare ya” or the dreaded “triple-dog dare ya” (see A Christmas Story. Still, it’s pretty strong stuff. 1 Please check out the new site at www.henningerconsulting.com. Your comments will help me to improve the site. 2 Take this chance to vote in the poll on impediments to good design. New web site for Henninger Consulting! Enter your comment here.

edhenninger.wordpress.com

Ed Henninger’s Blog | News design and other exciting stuff | Page 2

https://edhenninger.wordpress.com/page/2

Newer posts →. 04/29/2012 · 9:34 pm. Page from: Amanda Greever The Daily Times. Sends along a recent food page from The Daily Times in Maryville, TN. 8220;Have a page. I’m kind of pleased with how this one turned out so I thought I’d pass it along to you. Hope you’re doing well! 1 I like the use of the photos. 2 Looks like there’s some horizontal scaling going on in the “Little goes…” headline. 3 Thank you for keeping the recipe in a module! Your readers thank you, too. Filed under Submitted pages. Stead...

edhenninger.wordpress.com

Columns | Ed Henninger’s Blog

https://edhenninger.wordpress.com/columns-2

If you’re looking for. You won’t find Ed’s monthly column here anymore. The column is now on Ed’s web site at. So, if you click there. It will take you. Previously posted columns follow. Why run a headline on a curve? In this package, it helps add interest. And it works naturally with the illustration. The lower curved headline echoes the design at the top. Why we need to ask why. You can be sure there were others:. Why is it dark at night? Why is the water wet? We were full of the whys back then. And it...

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Helpful Hints | Ed Henninger’s Blog

https://edhenninger.wordpress.com/helpful-hint

If you’re looking for the. 8230;you won’t find it here anymore. The hint is now on Ed’s web site at. So, if you click there. It will take you…. Previously posted hints follow. SNOW TYPE IS CUTE. But I know I can depend on at least a few newspapers each year to trot out the snow type usually when there’s a major (wouldn’t you know? Let’s find a better way to report on that. How about some good photos? A chart showing major storms from the past? Even the ruler/yardstick-standing-in-the-snow photo is better!

edhenninger.wordpress.com

PsW1 | Ed Henninger’s Blog

https://edhenninger.wordpress.com/2012/05/06/as-promised

New feature: Photos of the Week. Poll results: Impediments to good design at community newspapers →. 05/06/2012 · 10:32 am. THIS IS THE FIRST,. Inaugural, original, beginning, initial, opening, introductory installment of Photos of the Week. The Blue Ridge High School Chapter. Of Future Farmers of America hosted its 16th annual Farm Day celebration at Lindsey Plantation Saturday. Ian Stiles relaxes in combine tire. Mandy Ferguson The Greer Citizen. Lily Mannenbach, 4,. Sam Lucero The Compass. Otherwise, ...

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Community Media Matters

Comment about community-oriented publications. Tuesday, December 06, 2011. How do you tell an account that possibly. Their business (not the ad) is the problem? By John C. Peterson. The ads aren’t working. How many times have you heard that and inside you want to scream any number of responses such as:. These are the dumb ads you insisted we run, Girrrrr. The ad is fine, you and your store are the problem. Did your parents have any kids with common sense? My advice is don’t wait. As consumers our needs a...

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