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Compass Points

Casting For Big Ideas. Tuesday, February 02, 2010. Toyota: Deer Caught in the Headlights the High Cost of Doing Nothing. I’m sorry about what is happening to Toyota. I drove a Camry for a couple of years and it worked just fine. And I have friends working in Toyota marketing. But right now, Toyota seems to be doing just about everything wrong. A] Why were the Toyotas built in the U.S. (and Europe) experiencing the gas pedal freeze but not the ones in Japan? B] Why did it take Toyota so long to wake up to...

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Casting For Big Ideas. Tuesday, February 02, 2010. Toyota: Deer Caught in the Headlights the High Cost of Doing Nothing. I’m sorry about what is happening to Toyota. I drove a Camry for a couple of years and it worked just fine. And I have friends working in Toyota marketing. But right now, Toyota seems to be doing just about everything wrong. A] Why were the Toyotas built in the U.S. (and Europe) experiencing the gas pedal freeze but not the ones in Japan? B] Why did it take Toyota so long to wake up to...
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Compass Points | compass4consulting.blogspot.com Reviews

https://compass4consulting.blogspot.com

Casting For Big Ideas. Tuesday, February 02, 2010. Toyota: Deer Caught in the Headlights the High Cost of Doing Nothing. I’m sorry about what is happening to Toyota. I drove a Camry for a couple of years and it worked just fine. And I have friends working in Toyota marketing. But right now, Toyota seems to be doing just about everything wrong. A] Why were the Toyotas built in the U.S. (and Europe) experiencing the gas pedal freeze but not the ones in Japan? B] Why did it take Toyota so long to wake up to...

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1

Compass Points: When It's Time to Pass the Baton

http://compass4consulting.blogspot.com/2009/12/when-its-time-to-pass-baton.html

Casting For Big Ideas. Tuesday, December 08, 2009. When It's Time to Pass the Baton. Compass Points today is about the fine points of building an agency brand, with a salute to the life’s work of my good friend Mike Hughes. Then, about 1990, Harry and Dave decided it was time to sell the agency to a big national or international agency and settled on becoming a wholly owned subsidiary of Scali, McCabe Sloves, which, in turn, had become part of Ogilvy. These deals couldn’t happen in today’s universe, but ...

2

Compass Points: Starbucks: How to Squeeze the Value Out of a Treasured Brand Without Killing It

http://compass4consulting.blogspot.com/2009/11/starbucks-how-to-squeeze-value-out-of.html

Casting For Big Ideas. Tuesday, November 17, 2009. Starbucks: How to Squeeze the Value Out of a Treasured Brand Without Killing It. Starbucks has had its ups and downs over the last couple of years. And now the market seems to be making a rough judgment on the company every day. That’s the problem with taking a wonderful idea and building it to the point that you can launch an IPO and cash in on the goodwill you created. Suddenly, when the economy started to tank two years ago, the board fired president/...

3

Compass Points: January 2010

http://compass4consulting.blogspot.com/2010_01_01_archive.html

Casting For Big Ideas. Wednesday, January 27, 2010. Desperation as the Mother of Invention. These are tough times for brands and the people who nurture them. CMOs and their bosses are being pressed for ideas that a year ago would have been unthinkable but are worth considering because they may move the (sales) needle. The second example of down-in-the-trenches innovation comes from Burger King, another Crispin client. Down at the company’s store in Miami’s South Beach, beginning in February, Burger K...

4

Compass Points: The Soul of That Intrusive Duck: Who Owns It?

http://compass4consulting.blogspot.com/2010/01/soul-of-that-intrusive-duck-who-owns-it.html

Casting For Big Ideas. Thursday, January 14, 2010. The Soul of That Intrusive Duck: Who Owns It? When NY ad agency Kaplan Thaler won the Aflac account ten years ago it was given an interesting challenge: Make employers subscribe to Aflac as a premium auxiliary health plan for their employees. Awareness is sky high, but more important Aflac has enjoyed double digit sales growth almost throughout the entire period at least up until the 2007-2009 recession, which resulted in companies cutting back in benefi...

5

Compass Points: Toyota: Deer Caught in the Headlights—the High Cost of Doing Nothing.

http://compass4consulting.blogspot.com/2010/02/toyota-deer-caught-in-headlightsthe.html

Casting For Big Ideas. Tuesday, February 02, 2010. Toyota: Deer Caught in the Headlights the High Cost of Doing Nothing. I’m sorry about what is happening to Toyota. I drove a Camry for a couple of years and it worked just fine. And I have friends working in Toyota marketing. But right now, Toyota seems to be doing just about everything wrong. A] Why were the Toyotas built in the U.S. (and Europe) experiencing the gas pedal freeze but not the ones in Japan? B] Why did it take Toyota so long to wake up to...

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Casting For Big Ideas. Tuesday, February 02, 2010. Toyota: Deer Caught in the Headlights the High Cost of Doing Nothing. I’m sorry about what is happening to Toyota. I drove a Camry for a couple of years and it worked just fine. And I have friends working in Toyota marketing. But right now, Toyota seems to be doing just about everything wrong. A] Why were the Toyotas built in the U.S. (and Europe) experiencing the gas pedal freeze but not the ones in Japan? B] Why did it take Toyota so long to wake up to...

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