storiesthatsellguide.com
Author Casey Hibbard | Stories That Sell
http://www.storiesthatsellguide.com/the-author
The complete guide to success story marketing. Leading business-to-business (B2B) and technology companies from around the nation and the world rely upon Casey Hibbard and her company— Compelling Cases Inc. From her first case study for a software company in 2001, it was love at first write. Customer success stories and case studies have that element of seeking, finding and telling a true story in a way that engages the audience. And few things move someone to act as well as an engaging story. And a cham...
storiesthatsellguide.com
Stories that Sell | Stories That Sell
http://www.storiesthatsellguide.com/stories-that-sell
The complete guide to success story marketing. Ten years ago, my phone rang. On the other end was a client with a new project—a case study on one of the software company’s satisfied customers. Admittedly, as a corporate freelance writer, I’d never heard of case studies— let alone knew how to approach one. I searched the web, looked in bookstores, and asked around. Yet I couldn’t find any information. On the whys or hows of customer case studies. For dozens of companies. A lot has changed since that day.
storiesthatsellguide.com
Order Stories that Sell Now! | Stories That Sell
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The complete guide to success story marketing. Order Stories that Sell Now! HERE and get TWO bonuses available only through this site:. The Marketer’s Toolkit. With resources to help marketers, business owners, and others managing customer stories. The Writer’s Toolkit. With resources to help customer-story writers. Updated in 2015 with pricing guidelines for freelance writers. 253 pages; Free shipping). Order your own hardcopy version of “Stories That Sell. Want to save a little? Email Tip of the Month.
contenttriggers.com
Frequently Asked Questions | contenttriggers, LLC
http://www.contenttriggers.com/faq.html
Creating B2B Content to Attract, Educate and Motivate Your "Ideal" Customers to Take Action. Copy Triggers Critiques and Revision Plan. Frequently Asked Questions - FAQ. Working with Me" Questions. First, I’d like to thank you for your interest in my services. Clients have a variety of questions when deciding on working with. A B2B copywriter. I want to answer some of your basic questions. About my services and working with me. This FAQ section will help. Clarify some of your answers before we connect.
storiesthatsellguide.com
customer success stories | Stories That Sell
http://www.storiesthatsellguide.com/tag/customer-success-stories
The complete guide to success story marketing. Story Musings from the Depths of a Bad Cold. Published: Sep 18, 2012; Category: customer case studies. Tags: customer case studies. This past week, I was down with a cold. And while it was tough to work, and even harder to come up with new blog ideas, my radar for customer stories kept on working. There are a lot of cold remedies out there, and who knows what really works? But while popping a Cold-EEZE, I discovered a little coaster-size card in the box.
storiesthatsellguide.com
how to use case studies | Stories That Sell
http://www.storiesthatsellguide.com/tag/how-to-use-case-studies
The complete guide to success story marketing. How to Repackage Precious Case Study Content. Published: Jun 3, 2010; Category: Using Customer Stories. Tags: customer case studies. How to use case studies. Picking up from my last post. Commenting on Hubspot’s 27 Marketing Lessons B2B Marketers Should Know. Here’s another tip from Hubspot that ties directly with customer case studies:. Here are just a few ways:. Focus on the customer’s experience and path to success, not just tooting your own horn. For edi...
storiesthatsellguide.com
how to manage case studies | Stories That Sell
http://www.storiesthatsellguide.com/tag/how-to-manage-case-studies
The complete guide to success story marketing. Back to School Fall Event Roundup. Published: Sep 11, 2009; Category: Uncategorized. How to manage case studies. It’s that time of year, when hordes of students head back to school. Makes me almost miss the chance to get a new backpack and school clothes. In the spirit of lifelong learning, here are a few upcoming events—. Mdash;to sharpen your knowledge and skills. Generalist vs. Specialist: Which Is Better for Writers in a Tough Economy? Learn simple strat...
storiesthatsellguide.com
customer stories | Stories That Sell
http://www.storiesthatsellguide.com/tag/customer-stories
The complete guide to success story marketing. Heathrow’s Bold Storytelling Project – Good Idea or too Risky? Published: Aug 19, 2009; Category: Value of Customer Stories. Tags: case study writing. Customer stories in PR. Sure, they’re big, busy and the source of a lot of stress and frustration at times. But they’re also endlessly. I got a firsthand, daily view during three summer stints in high school and college as a passenger services aid (wheelchair girl) at the massive Dallas/Ft. Worth airport.
storiesthatsellguide.com
case study writer | Stories That Sell
http://www.storiesthatsellguide.com/tag/case-study-writer
The complete guide to success story marketing. Case Study Copywriters: Juggle More for Your Clients. Published: Oct 23, 2014; Category: Case study writing. Tags: case study writer. When we want to stock our kitchen, our family shops at three different grocery stores. We visit one store for seafood and organics, another for the kind of tortellini my son likes, and another for our favorite brand of salsa. Want to be more of a one-stop shop copywriter? Most clients publish case studies on their websites AND...
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