
concepting.com
Concepting by Jan Rijkenberg - ENGConcepting offers a radical new approach to brands, their development and communication. It is one of the most important new theories in branding and communications of recent times and is brought to life in this inspiring and practical book, written by the innovator and leading proponent of Concepting. A must-read for all those involved in marketing management, brand research and innovation, new product development, advertising and marketing communications. The theory of concepting is based on the convic...
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