platformmarketer.com
The 9 Key Competencies | Merkle's The Rise of the Platform Marketer
http://www.platformmarketer.com/9-competencies-platform-marketer
9 Competencies of a Platform Marketer. The Platform Marketer embodies 9 essential competencies to successfully exploit Addressability at Scale. MORE FROM THE BOOK. Understanding the Consumer Purchase Decision. Understanding the Consumer Purchase Decision. Conversion Ratio to Level of Targeting. Conversion Ratio to Level of Targeting. Download the 2015 Marketing Imperatives. Get the latest installment of the award-winning series, Mastering the Addressable Customer Experience.
platformmarketer.com
4 Dimensions of Audience Profiling | Merkle's The Rise of the Platform Marketer
http://www.platformmarketer.com/four-dimensions-audience-profiling
Four Dimensions of Audience Profiling. Marketing strategies require more than just demographic and purchase behavior data to build effective messaging, they need a deep understanding of what drives a consumer decision. MORE FROM THE BOOK. Conversion Ratio to Level of Targeting. Conversion Ratio to Level of Targeting. Connect Optimization Knowledge Across the Journey. Connect Optimization Knowledge Across the Journey. Download the 2015 Marketing Imperatives.
platformmarketer.com
The Display LUMAscape | Merkle's The Rise of the Platform Marketer
http://www.platformmarketer.com/display-lumascape
The Display LUMAscape from LUMA Partners LLC shows the complex web of technologies that play a role in getting the right ad in front of you. MORE FROM THE BOOK. Connect Optimization Knowledge Across the Journey. Connect Optimization Knowledge Across the Journey. Download the 2015 Marketing Imperatives. Get the latest installment of the award-winning series, Mastering the Addressable Customer Experience.
platformmarketer.com
What Is a Data Management Platform? | Merkle's The Rise of the Platform Marketer
http://www.platformmarketer.com/dmp-sources-and-uses
DMP Sources and Uses. Data Management Platforms are real-time databases that collect first, second, and third party data across different channels, analyzes and visualizes it to understand performance and other business metrics, and further syndicates it to downstream systems to affect your marketing programs. MORE FROM THE BOOK. Buy-Side vs. Sell-Side Platforms. Buy-Side vs. Sell-Side Platforms. Download the 2015 Marketing Imperatives.
platformmarketer.com
Evolving Platform Marketplace | Merkle's The Rise of the Platform Marketer
http://www.platformmarketer.com/evolving-platform-marketplace
The Platform Marketplace has evolved over the last two decades, with data and analytics now leading the next level of Addressability. MORE FROM THE BOOK. 9 Competencies of a Platform Marketer. 9 Competencies of a Platform Marketer. Connect Optimization Knowledge Across the Journey. Connect Optimization Knowledge Across the Journey. Download the 2015 Marketing Imperatives. Get the latest installment of the award-winning series, Mastering the Addressable Customer Experience.
platformmarketer.com
The Old Marketing Funnel | Merkle's The Rise of the Platform Marketer
http://www.platformmarketer.com/marketing-funnel-old-way
The Marketing Funnel: The Old Way. The old marketing funnel only targeted consumers mid-funnel, leaving many high-value customers behind. MORE FROM THE BOOK. DMP Sources and Uses. DMP Sources and Uses. Buy-Side vs. Sell-Side Platforms. Buy-Side vs. Sell-Side Platforms. Download the 2015 Marketing Imperatives. Get the latest installment of the award-winning series, Mastering the Addressable Customer Experience.
platformmarketer.com
User Ad Response Rates Based on Depth of Session | Merkle
http://www.platformmarketer.com/user-ad-response-rates-based-depth-session
User Ad Response Rates Based on Depth of Session. The response rate declines as user session depth increases. The lower the frequency of depth, or the earlier the user is in his session, the higher the response rate. MORE FROM THE BOOK. Download the 2015 Marketing Imperatives. Get the latest installment of the award-winning series, Mastering the Addressable Customer Experience. Read the book by Merkle CEO David Williams on how to build a data-driven, customer-centric business strategy.
platformmarketer.com
Connecting Optimization | Merkle's The Rise of the Platform Marketer
http://www.platformmarketer.com/connect-optimization-knowledge-across-journey
Connect Optimization Knowledge Across the Journey. Testing in one channel should enlighten the creative across other points of the customer journey, enabling you to more quickly reduce friction in the entire experience. MORE FROM THE BOOK. 9 Competencies of a Platform Marketer. 9 Competencies of a Platform Marketer. Conversion Ratio to Level of Targeting. Conversion Ratio to Level of Targeting. Download the 2015 Marketing Imperatives.
platformmarketer.com
Buy-Side and Sell-Side Platforms | Merkle's The Rise of the Platform Marketer
http://www.platformmarketer.com/buy-side-vs-sell-side-platforms
Buy-Side vs. Sell-Side Platforms. Demand-side platforms get advertisers the lowest price possible, while supply-side platforms get publishers the maximum revenue. MORE FROM THE BOOK. Download the 2015 Marketing Imperatives. Get the latest installment of the award-winning series, Mastering the Addressable Customer Experience. Read the book by Merkle CEO David Williams on how to build a data-driven, customer-centric business strategy.
platformmarketer.com
Customer Identity Engine | Merkle's The Rise of the Platform Marketer
http://www.platformmarketer.com/identity-engine
The identity engine provides a centralized mechanism to rationalize the terrestrial, device, and digital identity. MORE FROM THE BOOK. The Anatomy of an Ad Call. The Anatomy of an Ad Call. Conversion Ratio to Level of Targeting. Conversion Ratio to Level of Targeting. Download the 2015 Marketing Imperatives. Get the latest installment of the award-winning series, Mastering the Addressable Customer Experience.
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