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Beauty and the Brand Identity System: May 2009
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The "Blink" Effect and Brand Consistency. If you have read Malcolm Gladwell. S book, " Blink: The Power of Thinking without Thinking. You know about the idea of rapid cognition, or as Gladwell writes, "the kind of thinking that happens in a blink of an eye. When you meet someone for the first time, or walk into a house you are thinking of buying, or read the first few sentences of a book, your mind takes about two seconds to jump to a series of conclusions.". Posted by Kevin Jasmin. Follow me on Twitter.
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Beauty and the Brand Identity System: January 2010
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Consistency and Flexibility: Finding the Ideal Balance. If you have the time, read this post from Speakup. By Jon Hewitt titled Flexible Consistency, Consistent Flexibility. It offers a pretty comprehensive look at the relationship between consistency and flexibility in visual identity. There is also some pretty insightful dialogue in the comments section of the post. Posted by Kevin Jasmin. Subscribe to: Posts (Atom). View my LinkedIn profile. Follow me on Twitter. Brand Identity System (BIS).
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Beauty and the Brand Identity System: LinkedIn Poll #1: Referring to Brand Standards
http://kevinjasmin.blogspot.com/2009/01/linkedin-poll-1-referring-to-brand.html
LinkedIn Poll #1: Referring to Brand Standards. How often do you refer to your organization's/clients' brand standards documentation? If you have the opportunity, please take part in this poll, which has been submitted across LinkedIn. Hopefully, the results will prove valuable regarding what types and levels of employees use brand standards documentation on a regular basis. To participate or to see the results of the poll, click here. PS It might take a few weeks for responses. Posted by Kevin Jasmin.
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Beauty and the Brand Identity System: October 2008
http://kevinjasmin.blogspot.com/2008_10_01_archive.html
Pepsi Plays the Flexibility Card. Pepsi's new flex-friendly brand mark is the next great step forward in system development since Wolff-Olins. 160;introduced the controversial London 2012. From a systems and architecture perspective, the new Pepsi work from Arnell Group. Posted by Kevin Jasmin. Brand Identity System (BIS). Brand Implementation Part of the Discussion at HiBrand 2008. I just found out that Justus Oehler. Here is the synopsis pulled from the official booklet:. Posted by Kevin Jasmin. Consis...
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Beauty and the Brand Identity System: February 2009
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Absolutely Brilliant Online Brand Standards. Brand implementation at its finest. This Online Brand Standards site. Intricately displays the design and production requirements for developing consistent web page layouts. The site features amazingly detailed templates and instructions on how to effectively build and customize web pages and elements. Everything from the prerequisites. Section, to the CSS, to the template downloads. Posted by Kevin Jasmin. Labels: Brand Identity System (BIS). Brand guidelines...
kevinjasmin.blogspot.com
Beauty and the Brand Identity System: Consistency and Flexibility: Finding the Ideal Balance
http://kevinjasmin.blogspot.com/2008/11/consistency-and-flexibility-finding.html
Consistency and Flexibility: Finding the Ideal Balance. If you have the time, read this post from Speakup. By Jon Hewitt titled Flexible Consistency, Consistent Flexibility. It offers a pretty comprehensive look at the relationship between consistency and flexibility in visual identity. There is also some pretty insightful dialogue in the comments section of the post. Posted by Kevin Jasmin. Subscribe to: Post Comments (Atom). View my LinkedIn profile. Follow me on Twitter. Brand Identity System (BIS).
kevinjasmin.blogspot.com
Beauty and the Brand Identity System: October 2010
http://kevinjasmin.blogspot.com/2010_10_01_archive.html
Brand Consistency and Science: Little Albert. In 1920, John B. Watson and Rosalie Rayner performed a conditioning experiment on an infant by the name of Albert B. He was given a white rat and his reaction was noted to be playful. He had no fear of the white rat and was even comfortable picking the rodent up while playing with it. From a marketing standpoint, the learnings from the Little Albert Experiment. Take the highest equity brand, Coca-Cola. S Best Global Brands 2008. Posted by Kevin Jasmin.
kevinjasmin.blogspot.com
Beauty and the Brand Identity System: Brand Consistency and Science: Little Albert
http://kevinjasmin.blogspot.com/2008/10/brand-consistency-and-science-little.html
Brand Consistency and Science: Little Albert. In 1920, John B. Watson and Rosalie Rayner performed a conditioning experiment on an infant by the name of Albert B. He was given a white rat and his reaction was noted to be playful. He had no fear of the white rat and was even comfortable picking the rodent up while playing with it. From a marketing standpoint, the learnings from the Little Albert Experiment. Take the highest equity brand, Coca-Cola. S Best Global Brands 2008. Posted by Kevin Jasmin.
kevinjasmin.blogspot.com
Beauty and the Brand Identity System: Importance of Understanding Brand Limitations
http://kevinjasmin.blogspot.com/2008/12/importance-of-understanding-brand.html
Importance of Understanding Brand Limitations. In a world where we are instructed to think outside-the-box and to not accept the status quo, it is difficult to build a case for setting limitations. Yet, setting limitations is a critical part of life and piece to the brand-building puzzle. 160;decision-makers set a standard that no store would be opened in a smaller than 1,000 square foot space, would that have helped keep the integrity of the brand? For example, if an organization (such as Target. One wa...
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Beauty and the Brand Identity System: An Open Source Approach to Brand Management?
http://kevinjasmin.blogspot.com/2009/02/open-source-approach-to-brand.html
An Open Source Approach to Brand Management? I recently happened upon the Android. Brand guidelines Web page. At first glance, it appears to be a completely transparent approach to delivering brand assets while establishing guidelines for their use. What seems so clever about the approach, is the way the guidelines are set up. Google. I've tried poking around the entire site in search of assets, but to no avail. The assets are not even located in the Software Development Kits. Posted by Kevin Jasmin.
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