jamieanderson.me.uk
F**K focus groups - why I think focus groups kill creativity in TV
http://www.jamieanderson.me.uk/fk-focus-groups
February 9, 2014. F* K FOCUS GROUPS! Oh, we’ve spent a lot of time using focus groups to fully develop this show. , he said. We’ve really made sure that what we’re doing fully engages the target audience. I shifted uncomfortably in my seat. We asked the kids exactly what they wanted from a TV show, and so we carefully adapted the show to help meet their expectations. I tried to mask a huge sigh, but probably failed. Can focus groups really be the solution to making the best entertainment possible? You ar...
awindowstudios.blogspot.com
A WINDOW: Creative consumers are a good thing, really
http://awindowstudios.blogspot.com/2013/06/creative-consumers-are-good-thing-really.html
This blog is intended to provide tips for those market research executives that carry out fieldwork in Spain. This blog is develop by A WINDOW. A Window specializes in online and offline services for qualitative research. A WINDOW IN FACEBOOK. TIPS and INTERESTING ARTICLES FOR FIELDWORK IN SPAIN. Viernes, 7 de junio de 2013. Creative consumers are a good thing, really. I can still hear the voices, trying to persuade us against our idea. Of course the process was designed to ensure engagement and facilita...
awindowstudios.blogspot.com
A WINDOW: junio 2013
http://awindowstudios.blogspot.com/2013_06_01_archive.html
This blog is intended to provide tips for those market research executives that carry out fieldwork in Spain. This blog is develop by A WINDOW. A Window specializes in online and offline services for qualitative research. A WINDOW IN FACEBOOK. TIPS and INTERESTING ARTICLES FOR FIELDWORK IN SPAIN. Viernes, 7 de junio de 2013. Tips from a traveling moderator: facility faux pas and fantastic finds. Do: Have great recruiting, with respondents who show up and who show up on time. One facility held an early-bi...