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American Consumer Culture: Market Research and American Business, 1935-1965 - Adam Matthew Digital

An introduction to the collection and the material selection. Learn more about the source archive. A brief guide to the key features. A selection of favourite items from our editors. Meet the academics who contributed to the collection. Explore some of the key themes from the reports. Academic essays to guide your research around key topics with links to primary source content in the collection. Exercises are designed to enable students to critically evaluate Ernest Dichterâ s unique approach. Provides a...

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American Consumer Culture: Market Research and American Business, 1935-1965 - Adam Matthew Digital | consumerculture.amdigital.co.uk Reviews
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An introduction to the collection and the material selection. Learn more about the source archive. A brief guide to the key features. A selection of favourite items from our editors. Meet the academics who contributed to the collection. Explore some of the key themes from the reports. Academic essays to guide your research around key topics with links to primary source content in the collection. Exercises are designed to enable students to critically evaluate Ernest Dichterâ s unique approach. Provides a...
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4 nature and scope
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7 editors choice
8 editorial board
9 copyright information
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American Consumer Culture: Market Research and American Business, 1935-1965 - Adam Matthew Digital | consumerculture.amdigital.co.uk Reviews

https://consumerculture.amdigital.co.uk

An introduction to the collection and the material selection. Learn more about the source archive. A brief guide to the key features. A selection of favourite items from our editors. Meet the academics who contributed to the collection. Explore some of the key themes from the reports. Academic essays to guide your research around key topics with links to primary source content in the collection. Exercises are designed to enable students to critically evaluate Ernest Dichterâ s unique approach. Provides a...

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Editorial Board - American Consumer Culture: Market Research and American Business - Adam Matthew Digital - American Consumer Culture: Market Research and American Business, 1935-1965 - Adam Matthew Digital

http://www.consumerculture.amdigital.co.uk/Introduction/EditorialBoard

Page by Page Guide. The following scholars and academics have provided feedback, advice and written content for. American Consumer Culture: Market Research and American Business, 1935-1965,. For which we are very grateful:. John Desmond - St. Andrews University. Http:/ www.st-andrews.ac.uk/management/aboutus/people/academic/johndesmond/. Given his invaluable experience of teaching on the subject of Ernest Dichter and motivational research, John has provided a written tutorial piece for. Among his publica...

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Take a Tour: Introduction to American Consumer Culture: Market Research and American Business - American Consumer Culture: Market Research and American Business - Adam Matthew Digital - American Consumer Culture: Market Research and American Business, 1935

http://www.consumerculture.amdigital.co.uk/Introduction/TakeATour

Page by Page Guide. Introduction to American Consumer Culture: Market Research and American Business. American Consumer Culture: Market Research and American Business. Market Research and American Business, 1935-1965. Provides a unique insight into the American consumer boom of the mid-20th century through access to the complete market research reports of Ernest Dichter, the era’s foremost consumer analyst, market research pioneer and widely-recognised ‘father’ of Motivational Research.

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Editor's Choice - American Consumer Culture - Adam Matthew Digital - American Consumer Culture: Market Research and American Business, 1935-1965 - Adam Matthew Digital

http://www.consumerculture.amdigital.co.uk/Introduction/EditorsChoice

Page by Page Guide. For some lighter reading, the. Team at Adam Matthew pick some of their personal highlights from the collection. A glance at Dichter’s reports will tell you that women – and more specifically housewives – were unashamedly targeted as the ideal consumer in most, if not all, of his marketing campaigns. This is a point with which women’s rights activist Betty Friedan took particular umbrage against in a chapter of her 1963 manifesto. Ldquo;Of course, conveniences are nice… even if ...

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Participating Libraries - American Consumer Culture: Market Research and American Business - Adam Matthew Digital - American Consumer Culture: Market Research and American Business, 1935-1965 - Adam Matthew Digital

http://www.consumerculture.amdigital.co.uk/Introduction/ParticipatingLibraries

Page by Page Guide. Hagley Museum and Library. Hagley Museum and Library is located on the historic site of the gunpowder works founded by E. I. du Pont in 1802, encompassing 235 acres along the banks of the Brandywine in Wilmington, Delaware. The museum and site itself provides an example of early American industry including restored mills, a workers' community, and the ancestral home and gardens of the du Pont family. We would like to thank the Hagley Museum and Library’s staff for their continue...

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Copyright - American Consumer Culture: Market Research and American Business - American Consumer Culture: Market Research and American Business, 1935-1965 - Adam Matthew Digital

http://www.consumerculture.amdigital.co.uk/Introduction/CopyrightInformation

Page by Page Guide. Adam Matthew Digital 2016. The My Archive feature requires full access.

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世界历史文化原始资料数据库集成

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第一次世界大战 The First World War. 收录了大量关于第一次世界大战的相关材料,全库共分为三个部分 1 个人经历 收录了许多日记、信件、明信片、随笔和回忆录等珍稀材料,大都来源于非官方出版物,可以从战争亲历者的视角了解第一次世界大战的方方面面 2 宣传与征兵 收录关于战争期间政府、舆论和相关机构的有关战争等相关方面宣传的文献,可以了解到战争期间的许多事件 3 观点与轶事 收录大量战争期间的源自官方或个人的历史图片、手稿和珍稀文献,能从多个角度让读者更加深入的了解这场战争。 18世纪期刊 Eighteenth Century Journals Portal. 收录了76种1714 1799年间的珍稀纸本期刊,内容涵盖法律与治安 英殖民地财产 南海泡影,宗教,女性礼服 美国与法国革命 政治,婚姻与道德等。 美洲印第安人历史与文化 American Indian Histories And Cultures. 美国消费文化,1935-1965 American Consumer Culture,1935-1965. 南非种族隔离 Apartheid South Africa. 收录了历史上著...

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American Consumer Culture, 1935-1965

http://www.amdigital.co.uk/m-collections/collection/american-consumer-culture-1935-1965

Please select a collection. American Consumer Culture, 1935-1965. American History, 1493-1945. American Indian Histories and Cultures. Apartheid South Africa, 1948-1980. China, America and the Pacific. China: Culture and Society. China: Trade, Politics and Culture, 1793-1980. Church Missionary Society Periodicals. Confidential Print: Africa, 1834-1966. Confidential Print: Latin America, 1833-1969. Confidential Print: Middle East, 1839-1969. Confidential Print: North America, 1824-1961. 20th / 21st Century.

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American Consumer Culture: Market Research and American Business, 1935-1965 - Adam Matthew Digital

An introduction to the collection and the material selection. Learn more about the source archive. A brief guide to the key features. A selection of favourite items from our editors. Meet the academics who contributed to the collection. Explore some of the key themes from the reports. Academic essays to guide your research around key topics with links to primary source content in the collection. Exercises are designed to enable students to critically evaluate Ernest Dichterâ s unique approach. Provides a...

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