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ConsumerWorks: Archetypes, Storytelling, Mythology and Branding

I'm a digger - a truth seeker who enjoys helping my clients explore new ideas and solutions that can help them build strong enduring brands. The materials on this website will give you a good idea of how I work. Whether you're conducting focus groups or an extensive brand analysis, I can help. Contact me to discuss the various services and techniques we can use to achieve your branding goals. Here are some of the articles and presentatons I use to help clients understand my approach. They are in PDF.

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ConsumerWorks: Archetypes, Storytelling, Mythology and Branding | consumerworks.com Reviews
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I'm a digger - a truth seeker who enjoys helping my clients explore new ideas and solutions that can help them build strong enduring brands. The materials on this website will give you a good idea of how I work. Whether you're conducting focus groups or an extensive brand analysis, I can help. Contact me to discuss the various services and techniques we can use to achieve your branding goals. Here are some of the articles and presentatons I use to help clients understand my approach. They are in PDF.
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ConsumerWorks: Archetypes, Storytelling, Mythology and Branding | consumerworks.com Reviews

https://consumerworks.com

I'm a digger - a truth seeker who enjoys helping my clients explore new ideas and solutions that can help them build strong enduring brands. The materials on this website will give you a good idea of how I work. Whether you're conducting focus groups or an extensive brand analysis, I can help. Contact me to discuss the various services and techniques we can use to achieve your branding goals. Here are some of the articles and presentatons I use to help clients understand my approach. They are in PDF.

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1

ConsumerWorks: Archetypes, Storytelling, Mythology and Branding

http://www.consumerworks.com/index.html

I'm a digger - a truth seeker who enjoys helping my clients explore new ideas and solutions that can help them build strong enduring brands. The materials on this website will give you a good idea of how I work. Whether you're conducting focus groups or an extensive brand analysis, I can help. Contact me to discuss the various services and techniques we can use to achieve your branding goals. Here are some of the articles and presentatons I use to help clients understand my approach. They are in PDF.

2

Storytelling, Archetypes and Mythology in Branding and Marketing

http://www.consumerworks.com/unique.html

What makes ConsumerWorks unique? I am an experienced focus group moderator and brand analyst who will work to seamlessly organize your research project nationally or internationally. Whatever your goals, ConsumerWorks can help you gain that essential marketing edge. This first presentation is a basic review of how I approach branding and the techniques I apply. Approach to Branding and Techniques. Full Blown Brand Exploratory. The Power of Story as an Advertising and Marketing Tool.

3

ConsumerWorks: Home

http://www.consumerworks.com/publications.html

This Provocative work - resulting from Randazzo's vast personal experience, research and insight - unveils a whole new persepctive on advertising and reveals a deep understanding of how marketers can unleash this power to create strong enduring brands. Sal Randazzo explores fresh territory on where compelling advertising ideas ome from and why they are fundamental to building powerful and profitable brands. Michael Nelps, Former Pres. ARF. Archetype Analysis: Understanding the Myths Behind the Brand.

4

ConsumerWorks: Clients

http://www.consumerworks.com/clients.html

Over the years I have helped a substantial number of clients with a diverse range of branding and research issues. Below is a representative list of the clients with whom I have worked. Landor, Inc.-SF. Norman J. Steven. Foote,Cone, Bel. The third edition of Sal Randazzo's marketing classic is currenty in publication and will be available in November 2008.

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ConsumerWorks: Archetypes, Storytelling, Mythology and Branding

I'm a digger - a truth seeker who enjoys helping my clients explore new ideas and solutions that can help them build strong enduring brands. The materials on this website will give you a good idea of how I work. Whether you're conducting focus groups or an extensive brand analysis, I can help. Contact me to discuss the various services and techniques we can use to achieve your branding goals. Here are some of the articles and presentatons I use to help clients understand my approach. They are in PDF.

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