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Marketing Tactics | Pushing Snowballs

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Marketing for Creative Businesses. January 28, 2010. Creating a Screen-Friendly PDF Brochure. It is rare to get a request for a hard-copy firm overview any more. Almost everyone who asks for one wants it sent via email. The reasons for this shift aren’t hard to understand. The ability to view PDFs is now pretty much ubiquitous, and receiving information in this format Continue Reading…. December 3, 2009. Free Tools for Creating Marketing Budgets and Forecasting Revenue. November 6, 2009. August 4, 2009.

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How to Find RFPs as a Subconsultant | Pushing Snowballs

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Marketing for Creative Businesses. February 23, 2015. How to Find RFPs as a Subconsultant. We’ve written quite a bit in previous posts about how to navigate the request for proposal process when you are the primary consultant responding to the RFP, and how to find RFPs that are right for your firm. But what if the services you provide are so specialized that they’re seldom requested in their own RFP? 1 Monitor and share published RFPs. Once you’ve spotted RFPs that might require a firm like yours a...

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How to Find RFPs for Creative Services | Pushing Snowballs

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Marketing for Creative Businesses. July 27, 2016. How to Find RFPs for Creative Services. Small design, writing, programming, and consulting jobs are often awarded on the basis of an informal proposal or interview process. But larger projects often use a more elaborate Request for Proposal (RFP) approach. And in cases where the client is a public institution, these RFPs must, in most cases, be publicly posted and open to anyone who is interested in bidding on them. Below), and then switched over to that ...

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Free Tools for Creating Marketing Budgets and Forecasting Revenue | Pushing Snowballs

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Marketing for Creative Businesses. December 3, 2009. Free Tools for Creating Marketing Budgets and Forecasting Revenue. I have been reading Professional Services Marketing. By Mike Schultz and John Doerr of the Wellesley Hills Group off and on for the past several weeks, and I finally got around to checking out the two free Excel spreadsheets. That they created to accompany the book. These spreadsheets, which are available for download. Leave a Comment. Cancel. Pushing Snowballs is dedicated to helping d...

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Sample Proposal for a Major Mixed-Use Project | Pushing Snowballs

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Marketing for Creative Businesses. March 20, 2013. Sample Proposal for a Major Mixed-Use Project. Note: It appears that the proposal document is no longer available on the Texas Facilities Commission website, so the links at the bottom of this post don;t work. Sorry about that. We’ll update those if we can find the documents somewhere else. The document is a great example of how to convey the roles of diverse team members, and how to incorporate large amounts of information related to complex joint ventu...

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How to Respond to an RFP | Pushing Snowballs

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Marketing for Creative Businesses. January 7, 2014. How to Respond to an RFP. To deal with with a complex RFP, use a structured, step-by-step approach. Whether these systems are well documented or exist only in the mind of the firm’s marketing director they work by breaking the response process into a set of manageable components, and then tackling those components using a timeline that prevents last-minute scheduling crises. They also help spot unusual requests or technical requirements that might b...

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Mark Denton | Pushing Snowballs

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Marketing for Creative Businesses. July 27, 2016. How to Find RFPs for Creative Services. Small design, writing, programming, and consulting jobs are often awarded on the basis of an informal proposal or interview process. But larger projects often use a more elaborate Request for Proposal (RFP) approach. And in cases where the client is a public institution, these RFPs must, in most cases, be publicly Continue Reading…. April 14, 2016. After a Successful Proposal, Don’t Skimp on the Interview. Crafting ...

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Big Company Marketing for Small Creative Firms | Pushing Snowballs

http://www.pushingsnowballs.com/marketing-tactics/big-company-marketing-for-small-creative-firms

Marketing for Creative Businesses. November 6, 2009. Big Company Marketing for Small Creative Firms. So if you want to stay ahead of your small to mid-size rivals, and maybe even snatch some projects away from the bigger players in your niche, try some of these large-firm tactics. 1 Utilize a CRM System. Everyone (hopefully) understands that you need to know. DesignM.ag had a very good post a few weeks ago that provided an overview of some of the CRM software that is available today. Start by looking at ...

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Sample RFP Responses – Volume 2 | Pushing Snowballs

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Marketing for Creative Businesses. September 23, 2009. Sample RFP Responses – Volume 2. Here’s another good example of a well-executed creative-services RFP response. This one was a winning proposal for a law school web project, prepared by Chicago-based Rogue Element and offered for free download by HOW Design Magazine. Very thorough, yet concise, and has a flow that makes it clear that it wasn’t just pasted together at the last minute. Well worth checking out. Leave a Comment. Cancel.

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Creating a Screen-Friendly PDF Brochure | Pushing Snowballs

http://www.pushingsnowballs.com/marketing-tactics/creating-a-screen-friendly-pdf-brochure

Marketing for Creative Businesses. January 28, 2010. Creating a Screen-Friendly PDF Brochure. It is rare to get a request for a hard-copy firm overview any more. Almost everyone who asks for one wants it sent via email. The reasons for this shift aren’t hard to understand. The ability to view PDFs is now pretty much ubiquitous, and receiving information in this format enables people to get it faster, and easily pass it along to others in their organization. It is making a PDF of your existing printed mat...