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content content | A blog about content marketing, before it was called content marketing…

A blog about content marketing, before it was called content marketing…. See you over at Step By Step Online Business. You may have noticed things have gone a little quiet on the Content Content blog. That’s because we’ve been a bit distracted with other things – but hey, what can you do? Recently we’ve been spending a lot of our time on our new-ish Step By Step Online Business. Which is a blog about setting up an online business. For the first time. Great I’m more confused now than when I started. Setti...

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A blog about content marketing, before it was called content marketing…. See you over at Step By Step Online Business. You may have noticed things have gone a little quiet on the Content Content blog. That’s because we’ve been a bit distracted with other things – but hey, what can you do? Recently we’ve been spending a lot of our time on our new-ish Step By Step Online Business. Which is a blog about setting up an online business. For the first time. Great I’m more confused now than when I started. Setti...
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content content | A blog about content marketing, before it was called content marketing… | contentcontentblogger.com Reviews

https://contentcontentblogger.com

A blog about content marketing, before it was called content marketing…. See you over at Step By Step Online Business. You may have noticed things have gone a little quiet on the Content Content blog. That’s because we’ve been a bit distracted with other things – but hey, what can you do? Recently we’ve been spending a lot of our time on our new-ish Step By Step Online Business. Which is a blog about setting up an online business. For the first time. Great I’m more confused now than when I started. Setti...

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RSPB Digital Marketing & Remarketing for ‘Giving Nature A Home’ | content content

http://contentcontentblogger.com/2013/11/11/rspb-digital-marketing-remarketing-for-giving-nature-a-home

A blog about content marketing, before it was called content marketing…. RSPB Digital Marketing & Remarketing for ‘Giving Nature A Home’. Not quite content marketing but just had to say hats off to RSPB and their digital marketing team of late. I’m assuming the new strategy has something to do with the RPSB’s new Fundraising and Communications Director, Beth Thoren. Just seen this new ad – an RSPB lottery / raffle? This entry was posted in Advertising / Marketing. November 11, 2013. How often does Google...

2

Killer B2B landing page examples | content content

http://contentcontentblogger.com/2013/11/11/killer-b2b-landing-pages

A blog about content marketing, before it was called content marketing…. Killer B2B landing page examples. Finding it really difficult to get a good list of search landing page examples for B2B? Me too. I’ll post more examples when I find them (or someone helpfully posts them in my comments below) but here’s a good starter for 10 case study from the Conversion Rate Experts called ‘Secrets of the Million Dollar Landing Page’. Source: Conversion Rate Experts – seomoz case study. November 11, 2013.

3

Content strategy | content content

http://contentcontentblogger.com/category/content-strategy

A blog about content marketing, before it was called content marketing…. Category Archives: Content strategy. Which customer insights help steer your content marketing? So you’ve got an editorial team. But what on earth do you write about? Kraft is said to monitor 22,000 different attributes of their audience. In no particular order, they include:. Customer complaints data by theme (quant) with the ability to drill down into sample of complaints (qual). On-site search terms, grouped by theme or product.

4

Measurement | content content

http://contentcontentblogger.com/category/measurement

A blog about content marketing, before it was called content marketing…. Which customer insights help steer your content marketing? So you’ve got an editorial team. But what on earth do you write about? Kraft is said to monitor 22,000 different attributes of their audience. So I thought I’d put together a (slightly smaller) list of suggested insight sources / metrics that could help steer the content creation process as part of an organisation’s wider content marketing strategy. Display / banner ad insig...

5

Which customer insights help steer your content marketing? | content content

http://contentcontentblogger.com/2014/11/05/which-customer-insights-help-steer-your-content-marketing

A blog about content marketing, before it was called content marketing…. Which customer insights help steer your content marketing? So you’ve got an editorial team. But what on earth do you write about? Kraft is said to monitor 22,000 different attributes of their audience. So I thought I’d put together a (slightly smaller) list of suggested insight sources / metrics that could help steer the content creation process as part of an organisation’s wider content marketing strategy. Display / banner ad insig...

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A blog about content marketing, before it was called content marketing…. See you over at Step By Step Online Business. You may have noticed things have gone a little quiet on the Content Content blog. That’s because we’ve been a bit distracted with other things – but hey, what can you do? Recently we’ve been spending a lot of our time on our new-ish Step By Step Online Business. Which is a blog about setting up an online business. For the first time. Great I’m more confused now than when I started. Setti...

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