contentfactor.blogspot.com

Content Factor Weblog | The Content Factor

Wednesday, April 28, 2010. This Blog Has Moved. In case you arrived here by way of an old link or bookmark, this blog has moved from Blogger to our own platform. Please go to http:/ contentfactor.com/blog. For the Content Factor Weblog. Thanks and Regards,. Your friends at The Content Factor. Posted by Paul McKeon @ 7:19 AM 0 comments. Links to this post. Friday, March 12, 2010. Manhattan Associates Takes Home An AMY. Posted by Paul McKeon @ 11:07 AM 0 comments. Links to this post. As many have said, the...

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Wednesday, April 28, 2010. This Blog Has Moved. In case you arrived here by way of an old link or bookmark, this blog has moved from Blogger to our own platform. Please go to http:/ contentfactor.com/blog. For the Content Factor Weblog. Thanks and Regards,. Your friends at The Content Factor. Posted by Paul McKeon @ 7:19 AM 0 comments. Links to this post. Friday, March 12, 2010. Manhattan Associates Takes Home An AMY. Posted by Paul McKeon @ 11:07 AM 0 comments. Links to this post. As many have said, the...

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Content Factor Weblog | The Content Factor | contentfactor.blogspot.com Reviews

https://contentfactor.blogspot.com

Wednesday, April 28, 2010. This Blog Has Moved. In case you arrived here by way of an old link or bookmark, this blog has moved from Blogger to our own platform. Please go to http:/ contentfactor.com/blog. For the Content Factor Weblog. Thanks and Regards,. Your friends at The Content Factor. Posted by Paul McKeon @ 7:19 AM 0 comments. Links to this post. Friday, March 12, 2010. Manhattan Associates Takes Home An AMY. Posted by Paul McKeon @ 11:07 AM 0 comments. Links to this post. As many have said, the...

INTERNAL PAGES

contentfactor.blogspot.com

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Content Factor Weblog: Social Media Automation: How to Drown the Seeds of Leads | The Content Factor

http://contentfactor.blogspot.com/2010/02/social-media-automation-how-to-drown.html

Friday, February 19, 2010. Social Media Automation: How to Drown the Seeds of Leads. We enjoy a good debate here at The Content Factor, and we're watching one play out on the Demand Gen Report Blog. Marketo's Jon Miller blogged on " Seed Nurturing. Suggesting some new practices for using social media to "turbo charge" lead nurturing. Malcolm Friedberg of Left Brain Marketing makes an engaging counterpoint in " Seed Nurturing? Not Unless You're Walt Whitman. No standard approach has emerged. Which advocat...

2

Content Factor Weblog: The Call to Action Has Become a Call to Knowledge | The Content Factor

http://contentfactor.blogspot.com/2010/03/call-to-action-has-become-call-to.html

Wednesday, March 10, 2010. The Call to Action Has Become a Call to Knowledge. As many have said, the B2B "sales cycle" is becoming a "buying cycle" where the prospect has control over the relationship. Although the graphic of the sales funnel will be with us forever, the days are numbered when Marketing and Sales can claim to be the ones moving prospects through the funnel. In the social media world, prospects move when they want to move. If a prospect doesn't want to register for your white paper. Put t...

3

Content Factor Weblog: Manhattan Associates Takes Home An AMY | The Content Factor

http://contentfactor.blogspot.com/2010/03/manhattan-associates-takes-home-amy.html

Friday, March 12, 2010. Manhattan Associates Takes Home An AMY. Congratulations to client Manhattan Associates for winning an AMY at last night's American Marketing Association awards dinner. The win was for "Zero Dissapointment Retail," Manhattan's unique offering and clever campaign that helps retailers offer a seamless cross-channel (Web, mail, store, call center) shopping experience to their customers. Posted by Paul McKeon @ 11:07 AM. Comments: Post a Comment. Links to this post:.

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Content Factor Weblog: Your Marketing Content is Not a Commodity | The Content Factor

http://contentfactor.blogspot.com/2010/02/your-marketing-content-is-not-commodity.html

Wednesday, February 17, 2010. Your Marketing Content is Not a Commodity. Recently I spoke with a CMO who wanted to market a commoditized IT product. Naturally, his product has its own competitive advantage. But it was clear to me that his target market would be shopping first on price, and that a feature-benefit message would be challenging to push. Early in our conversation, he asked, "How much will a white paper cost? Tends to be the first question marketers ask. Our job is to make the prospect care- a...

5

Content Factor Weblog: Social Media: It Has To Have Strategy | The Content Factor

http://contentfactor.blogspot.com/2010/02/social-media-it-has-to-have-strategy.html

Thursday, February 25, 2010. Social Media: It Has To Have Strategy. Chris Koch wrote an excellent blog post, "There is No Social Media Strategy, Only Marketing Strategy,". In which he states:. Social media simply makes starkly plain what we’ve known for some time but haven’t had to face yet: We don’t have a lot of content capable of generating trust and relationships. Chris asks, "What do you think? Are we overemphasizing social media strategy at the expense of overall marketing integration?

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contentfactor.blogspot.com

Content Factor Weblog | The Content Factor

Wednesday, April 28, 2010. This Blog Has Moved. In case you arrived here by way of an old link or bookmark, this blog has moved from Blogger to our own platform. Please go to http:/ contentfactor.com/blog. For the Content Factor Weblog. Thanks and Regards,. Your friends at The Content Factor. Posted by Paul McKeon @ 7:19 AM 0 comments. Links to this post. Friday, March 12, 2010. Manhattan Associates Takes Home An AMY. Posted by Paul McKeon @ 11:07 AM 0 comments. Links to this post. As many have said, the...

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Content Factor: Atlanta Based Content Marketing Agency

B2B Content Strategy, Ideation and Creation. The Content Factor creates content with alacrity. Because you need content – lots of it – that engages, informs and even entertains your prospects and customers. The Content Factor has experience in the technology, financial and payment services, healthcare, communications, e-commerce, manufacturing, and supply chain industries. We also specialize in working with start-up companies to develop and execute a content marketing strategy. How Would a Chef Sell your...

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