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The good, the bad, and the ugly in web content (by Lisa Thomason)

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Col●●●bia , SC, 29201

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Lisa Cochrane

3200 ●●●●●n St.

Col●●●bia , SC, 29201

US

1 310●●●●●-7908
ls●●●●●●●●@gmail.com

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Lisa Cochrane

3200 ●●●●●n St.

Col●●●bia , SC, 29201

US

1 310●●●●●-7908
ls●●●●●●●●@gmail.com

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The good, the bad, and the ugly in web content (by Lisa Thomason)

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How to describe your business without using the word “solution” | content in the wild

https://contentinthewild.com/2015/04/14/buzzwords-are-evil

Content in the wild. The good, the bad, and the ugly in web content. How to describe your business without using the word “solution”. April 14, 2015. If everything is innovative, then nothing is. A koan. Specificity is the lifeblood of good web content. Vague descriptions and content-free content are far from harmless filler they can hurt your business and permanently damage your credibility with potential clients. The quickest way to repel your reader is with copy that sounds like marketing. The simpler...

2

Content case study: the Target breach | content in the wild

https://contentinthewild.com/2014/02/11/who-mea-culpa-ed-it-best

Content in the wild. The good, the bad, and the ugly in web content. Content case study: the Target breach. February 11, 2014. Who mea culpa-ed it best? The Chase letter made me feel exactly what the company intended: reassured and safe. Why was it so great? First, it was short and to-the-point. Second, there was a minimal amount of corporate posturing, which pervaded Target’s letter. Third, the entire focus of the letter is about me, the only thing I (or any consumer) really cares about. You don’t...

3

All about alt text | content in the wild

https://contentinthewild.com/2015/04/30/all-about-alt-text

Content in the wild. The good, the bad, and the ugly in web content. All about alt text. April 30, 2015. Alt text should be added to every image, because it helps us meet accessibility standards for users with screen readers. Alt text should succinctly represent the content and function of the image for visually impaired users. When to Skip the Alt Text (Hint: Never! The following is an example from Web AIM’s excellent tutorial on alt text. Tips for Creating Great Alt Text. Make your alt text meaningful ...

4

External links in new tabs: the controversy, explained | content in the wild

https://contentinthewild.com/2015/04/30/external-links-in-new-tabs

Content in the wild. The good, the bad, and the ugly in web content. External links in new tabs: the controversy, explained. April 30, 2015. Should external links (to sites other than your own) open in a new tab? I innocently stumbled into this issue when doing research for the style guide; turns out, it is more divisive than whether this dress is white and gold or blue and black. In case you’re unfamiliar with the controversy, let me sum up the basic arguments. All links should open in the same tab.

5

Conversational tone on the web | content in the wild

https://contentinthewild.com/2015/04/14/conversational-tone-on-the-web

Content in the wild. The good, the bad, and the ugly in web content. Conversational tone on the web. April 14, 2015. Generic-sounding corporate content is unacceptable online, even for the most buttoned-up industries. Regardless of how corporate the client is, the user is always a human, and no human wants to read a bunch of jargony nonsense. Using a conversational tone doesn’t mean that a banking website should sound the same as a social networking site, but they both need to be warm and engaging. Askin...

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