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ContentWorth: Creatively Copy Writing: 06.25.2006
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ContentWorth: Creatively Copy Writing. Thursday, June 29, 2006. Local Market: Tampa Bay. Too much of a good thing, in advertising? Never 2.7 million people inhabit the Tampa Bay Metro; advertisers take note. Tampa Bay, a fast growing fast market, boasts advances in technology, economy, beautification projects, renovations, and upbeat social scene including Tampa’s promised fourth Super Bowl 2009. Tampa Bay, a local marketer’s Promised Land. With Tampa Bay’s potential market it is imperative local retaile...
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ContentWorth: Creatively Copy Writing: 04.30.2006
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ContentWorth: Creatively Copy Writing. Friday, May 05, 2006. Microsoft's Video Game Ads? Reported earlier Microsoft's next big move is toward online video games. Online ads. Online video games to be precise. Microsoft finalized the details of aquiring the New York based Massive Inc. on Thursday, though declined to disclose the financial terms of the agreement. The deal is said to range between $200 million and $400 million. Microsoft plans to make a big appearance in the online advertising world this yea...
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ContentWorth: Creatively Copy Writing: 05.28.2006
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ContentWorth: Creatively Copy Writing. Friday, June 02, 2006. Great Place for a Google Trends Crash Course. While rummaging through some Google News under the "google" query I found a link to Wil Reynolds article " A Crash Course for Marketers on Google's New Trend Tool. Interested I clicked through the original link to the article. So far, so good. To sum it up:. Plural vs. Singluar Searches. Note the differences and the spike in search activity. Providers of pools would want to be visible. While this a...
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ContentWorth: Creatively Copy Writing: 05.07.2006
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ContentWorth: Creatively Copy Writing. Friday, May 12, 2006. Google Press Day 2006 Commentary. It's been two days now since Google's buzz in the press. Ok, when does Google. Obviously there are plenty of stories still on the printers (or saved on hard drives) to come out over the next few days. That may be a different story. Google Notebook launches next week according to representatives. Although the Google Press Day did not focus much on advertising, it was mainly a search recap and refocus with produc...
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ContentWorth: Creatively Copy Writing: 05.14.2006
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ContentWorth: Creatively Copy Writing. Wednesday, May 17, 2006. Seems the Google Notebook is simple to use. Easy to cut and paste info and save in the notebook. Here's a snapshot of what it looks like when you pull the notebook up in the corner of your screen. Here's a shot of it open. You can opt for a public or private notebook. It's up to you. Posted by ContentWorth @ 1:21 PM. Links to this post. Posted by ContentWorth @ 11:34 AM. Links to this post. Matt Cutts is Everywhere. Recently Matt Cutts was i...
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ContentWorth: Creatively Copy Writing: 05.21.2006
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ContentWorth: Creatively Copy Writing. Friday, May 26, 2006. Google Ads Own Bot. Google announces it was to release a new bot for specifically crawling advertisement landing pages. The new not, AdsBot, will crawl landing pages to determine relevancy of the ad and page. This. Affect your ad campaigns and ranking. Opting out of the AsBot crawl is optional. Be warned, however, that by doing so your overall AdWords quality score will be lessened. From information on the new AdsBot:. Links to this post. Appar...
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ContentWorth: Creatively Copy Writing: 04.23.2006
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ContentWorth: Creatively Copy Writing. Friday, April 28, 2006. Search Marketing Workshop was offered in Tampa. I attended being that this is my forte, to see what I could learn. Skipping the morning session (and an additional $200) I arrived for the PM session. Session A was for beginners, an intro to paid marketing if you will. Being on a budget and already familiar with the PPC lingo, I gladly skipped this session. We were offered suggested programs for cloaking our high bid from competitors, finding e...