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The Secret of a Storyteller | Maarten Schäfer
https://transmediaworldofcool.wordpress.com/2012/08/25/transmedia-storytelling-by-coolbrands
Author Around the World in 80 Brands – Maarten Schäfer. The Secret of a Storyteller. I have this joke I use to make a lasting impression when I first meet people. Instead of saying I have dyslexia , I say I have sex daily . I say it with a totally straight face, which makes people unsure of what I just said. And with the same straight face I say, I have dyslexia. You know: difficulties reading, a short attention span, mixing up words. Most of the victims think it’s funny and do not forget me easily.