copy-righter.blogspot.com

copy. righter.

An occasional blog on copywriting. Sunday, 8 January 2012. Pop goes the weasel. 8220;Weaseling out of things is important to learn. It's what separates us from the animals! Except the weasel.” Homer Simpson. As you know, in copywriting ‘weasel wording’ usually refers to those bits of copy you’re forced to write that mean you’re not really promising / guaranteeing / saying / doing what you seem. But sometimes they just make what you’re saying. not worth saying. 8220;Ok, we’ll say we usually. And so the ne...

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copy. righter. | copy-righter.blogspot.com Reviews

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An occasional blog on copywriting. Sunday, 8 January 2012. Pop goes the weasel. 8220;Weaseling out of things is important to learn. It's what separates us from the animals! Except the weasel.” Homer Simpson. As you know, in copywriting ‘weasel wording’ usually refers to those bits of copy you’re forced to write that mean you’re not really promising / guaranteeing / saying / doing what you seem. But sometimes they just make what you’re saying. not worth saying. 8220;Ok, we’ll say we usually. And so the ne...

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copy righter,hour,posted by,ian atkinson,no comments,email this,blogthis,share to twitter,share to facebook,share to pinterest,how about five,a few secrets,seven,your writing irresistible,seven easy,secrets which will,the seven simple,2 complexity,posts

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copy. righter. | copy-righter.blogspot.com Reviews

https://copy-righter.blogspot.com

An occasional blog on copywriting. Sunday, 8 January 2012. Pop goes the weasel. 8220;Weaseling out of things is important to learn. It's what separates us from the animals! Except the weasel.” Homer Simpson. As you know, in copywriting ‘weasel wording’ usually refers to those bits of copy you’re forced to write that mean you’re not really promising / guaranteeing / saying / doing what you seem. But sometimes they just make what you’re saying. not worth saying. 8220;Ok, we’ll say we usually. And so the ne...

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copy-righter.blogspot.com

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copy. righter.: Why babies try harder than you

http://www.copy-righter.blogspot.com/2011/09/why-babies-try-harder-than-you.html

An occasional blog on copywriting. Sunday, 4 September 2011. Why babies try harder than you. Babies push themselves to the limit. Take mine, for example (not literally – I’ve grown moderately fond of her). At five months old, she can’t crawl, but she wants to. Tries like her life depends on it, grunting and straining as she tries to persuade her knees to propel her forward (even though that’s physically impossible, since her fat belly means her arms and legs are off the ground). For instance, we’re...

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copy. righter.: Pop goes the weasel

http://www.copy-righter.blogspot.com/2012/01/pop-goes-weasel.html

An occasional blog on copywriting. Sunday, 8 January 2012. Pop goes the weasel. 8220;Weaseling out of things is important to learn. It's what separates us from the animals! Except the weasel.” Homer Simpson. As you know, in copywriting ‘weasel wording’ usually refers to those bits of copy you’re forced to write that mean you’re not really promising / guaranteeing / saying / doing what you seem. But sometimes they just make what you’re saying. not worth saying. 8220;Ok, we’ll say we usually. And so the ne...

3

copy. righter.: Why copywriters are getting richer, even through a recession

http://www.copy-righter.blogspot.com/2011/08/why-copywriters-are-getting-richer-even.html

An occasional blog on copywriting. Monday, 1 August 2011. Why copywriters are getting richer, even through a recession. I walked past two shops today: the first (a beauty parlour) had a sign saying Treatment’s from £15. The second, a hairdresser, had a sign saying Try our salons free consultation service. In other words, the first shop should have given the second its apostrophe. And there, my friends, is the problem: we’re all getting more and more illiterate. And if you want to be able to name your own...

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copy. righter.: "The seven simple secrets which will make your writing bloody irresistible – guaranteed"

http://www.copy-righter.blogspot.com/2011/08/7-ways-to-make-everything-your-write.html

An occasional blog on copywriting. Sunday, 21 August 2011. The seven simple secrets which will make your writing bloody irresistible – guaranteed". Here's a five minute flipchart exercise I sometimes show clients. A simple demonstration of just how easy it can be to make everything you write more pleasing, potent and persuasive. On a flipchart I write the headline:. A few techniques to minimise the shortcomings in writing designed to persuade. A few techniques to minimise the shortcomings in your. Third ...

5

copy. righter.: Show me the money. Twice.

http://www.copy-righter.blogspot.com/2011/11/show-me-money-twice.html

An occasional blog on copywriting. Sunday, 13 November 2011. Show me the money. Twice. I was at an all-agency meeting last week for a very large client I dare not name, craven coward that I am. A planner and suit from the pretty famous, highly creative above-the-line agency were there, talking about the research feedback to their new big budget TV and press campaign. I’m paraphrasing, but basically it went along the lines of:. But no – THEY did it! Just a few months ago! For a shedload of cash! There was...

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copy. righter. by Ian Atkinson

http://copy-righter.co.uk/index.html

Is a contemporary guide to compelling copywriting – for copywriters, marketers, advertisers, small business owners and big brand clients. It shows you how to write great copy in every print and digital medium. How to win hearts and minds. When to employ devious copy tricks to captivate your reader. And what we can learn from Aristotle,. Deal Or No Deal. And a fibbing gorilla. As well as copy craft, the book explores how to develop exciting concepts, how to minimise amends and the psychology of persuasion.

copy-righter.co.uk

copy. righter. by Ian Atkinson

http://copy-righter.co.uk/about.html

Is for anyone who wants to use the power of the written word to bend others to their will. Which makes it sound like quite an evil book. Like the Necronomicon. Or a Jackie Collins novel. I studied psychology at university and then became a professional copywriter. Nowadays I m the creative director at Tangible, a direct and digital agency. I ve written for all sorts of clients, from Avis to Dyson to Halifax to National Geographic to Oxfam to Sky to Zurich.

copy-righter.co.uk

copy. righter. by Ian Atkinson

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copy-righter.blogspot.com

copy. righter.

An occasional blog on copywriting. Sunday, 8 January 2012. Pop goes the weasel. 8220;Weaseling out of things is important to learn. It's what separates us from the animals! Except the weasel.” Homer Simpson. As you know, in copywriting ‘weasel wording’ usually refers to those bits of copy you’re forced to write that mean you’re not really promising / guaranteeing / saying / doing what you seem. But sometimes they just make what you’re saying. not worth saying. 8220;Ok, we’ll say we usually. And so the ne...

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copy. righter. by Ian Atkinson

Is a contemporary guide to compelling copywriting – for copywriters, marketers, advertisers, small business owners and big brand clients. It shows you how to write great copy in every print and digital medium. How to win hearts and minds. When to employ devious copy tricks to captivate your reader. And what we can learn from Aristotle,. Deal Or No Deal. And a fibbing gorilla. As well as copy craft, the book explores how to develop exciting concepts, how to minimise amends and the psychology of persuasion.

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