Copywriter and Strategic Planner. I'm a professional, dedicated, team-playing copywriter, who understands that you read these same meaningless buzzwords all the time, so I'll stop. Use your words" mum said to me at the prodigious age of one. Fast forward a decade to me scoring my school's orators award in the debate that cats are better than dogs, and I knew my words were destined for greatness.
http://www.copywriterchris.com/
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Christopher Ott
5/272 ●●●●●●s Road
To●●ak , Victoria, 3142
Australia
View this contact
Christopher Ott
5/272 ●●●●●●s Road
To●●ak , Victoria, 3142
Australia
View this contact
Christopher Ott
5/272 ●●●●●●s Road
To●●ak , Victoria, 3142
Australia
View this contact
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Christopher Ott | copywriterchris.com Reviews
https://copywriterchris.com
Copywriter and Strategic Planner. I'm a professional, dedicated, team-playing copywriter, who understands that you read these same meaningless buzzwords all the time, so I'll stop. Use your words" mum said to me at the prodigious age of one. Fast forward a decade to me scoring my school's orators award in the debate that cats are better than dogs, and I knew my words were destined for greatness.
copywriterchris.com
Ideas — Christopher Ott
http://www.copywriterchris.com/ideas
Creative Copywriter and Strategic Planner. Airbnb Best Night Sleep. Original Source Feast for the Scentses. Volvo Oil on Canvas. Laundrie On the Line.
Strategy — Christopher Ott
http://www.copywriterchris.com/strategy
Creative Copywriter and Strategic Planner. Lynx: How it paid more to spray more for Lynx. Airbnb: How walking the talk put homelessness to bed. Matchcom: How the truth set Match.com free. Museum of Contemporary Art: How light got more Australians into art and into the MCA. Black Ocean Pearl Cruise: How melting the ice launched Australia's most exclusive cruise. Westpac Business Relationship ADMA Case Study.
Resume — Christopher Ott
http://www.copywriterchris.com/curriculum-vitae
Creative Copywriter and Strategic Planner. In business, creativity is the only legal advantage remaining. Marketing plans, business strategy, corporate restructures, these can all be emulated, but creativity is unique. That’s where I come in. In my experience traditional advertising works by building memory, with creativity being the key driver in getting a brand famous, so it's remembered when it counts - in a buying situation. ADMA AC&E 2015 2X Finalists. ADMA AC&E 2015 3X Highly Commended. TGarage....
Work — Christopher Ott
http://www.copywriterchris.com/work
Creative Copywriter and Strategic Planner. Victoria University 2013 Campaign. Passion into Profession TVC. Postgraduate Studies Tram Wrap. Change of Preferecne Digital Billboard. Change of Preference Adshels. Change of Preference Adshels. Victoria University Interactive Banner. This interactive banner engaged the audience with a memorable and relevant brand experience. Resulting in:. Click through rate of 0.11%, more than twice industry average (.05). 93 % increase in Youth Work. Bathurst race day guide.
Testimonials — Christopher Ott
http://www.copywriterchris.com/testimonials
Creative Copywriter and Strategic Planner.
TOTAL PAGES IN THIS WEBSITE
5
Serviette Scribbles | A scribble about advertising: March 2015
http://www.serviettescribbles.com/2015_03_01_archive.html
Tuesday, 24 March 2015. A second technique for producing ideas. James Webb Young, "A. N idea is nothing more nor less than a. And, like creatives in plaid shirts, this concept is now entrenched in our industry. The concept metaphorically being that our brains are something like a depository of dots - experiences, impressions, observations and ideas - all waiting to be joined. But it's not the only technique. There's a second. Elon Musk describes it in the clip as 'first principles'. It's. How Elon talks ...
Serviette Scribbles | A scribble about advertising: November 2014
http://www.serviettescribbles.com/2014_11_01_archive.html
Tuesday, 25 November 2014. Why it pays to be a cheating jerk. Originally published in marketingmag.com.au. Increasing your brand’s penetration is all about being a cheating jerk, writes Chris Ott. His furious encouragement of this may sound like a crazy new idea, but read on to find he’s actually advocating for a return to some traditional ways.". On your customers, I mean. Why is chasing customers you already have, over going after new customers, an inefficient way to spend your marketing budget? Well, ...
Serviette Scribbles | A scribble about advertising: How advertising can save the world (repost)
http://www.serviettescribbles.com/2015/06/how-advertising-can-save-world-repost.html
Tuesday, 16 June 2015. How advertising can save the world (repost). Advertising has the power to change minds, not just toothpaste. And based on what's going on in the Middle East, and even the Frankston bus, there are lots of minds that need changing. I have school mates who work for the WHO. Uni friends that've set up schools in Timor, and then there's me, in advertising. These friends, the same ones I'd save the world over a cigarette with, are confounded by my decision to work in the ad industry.
Serviette Scribbles | A scribble about advertising: December 2014
http://www.serviettescribbles.com/2014_12_01_archive.html
Tuesday, 9 December 2014. I want my creative done by a suit. Said no client ever. Would you let an accountant come near you with a scapel? How about a bus driver fly a plane? What about letting anyone but a creative come up with your advertising? To those super modern agencies that think advertising ideas can come from anyone: they can't. Because, w. Hile everyone can be creative, not everyone is an advertising creative. I want my creative done by a suit. Said no client ever. A football team where everyo...
Serviette Scribbles | A scribble about advertising: January 2015
http://www.serviettescribbles.com/2015_01_01_archive.html
Tuesday, 27 January 2015. Wake up, marketers: storytelling is not a strategy. Originally published in marketingmag.com.au. Chris Ott reflects on the history of storytelling, and what the buzzword of 2014 really means for marketers.". There’re only two types of ad-people: You’re either critical of the storytelling phenomenon, or you’re gullible. The chief had a dilemma – the same met by ad-agencies and marketers everyday: “How do I get my messages to stick? Advertising aims for the same things. Simila...
Serviette Scribbles | A scribble about advertising: June 2015
http://www.serviettescribbles.com/2015_06_01_archive.html
Tuesday, 16 June 2015. How advertising can save the world (repost). Advertising has the power to change minds, not just toothpaste. And based on what's going on in the Middle East, and even the Frankston bus, there are lots of minds that need changing. I have school mates who work for the WHO. Uni friends that've set up schools in Timor, and then there's me, in advertising. These friends, the same ones I'd save the world over a cigarette with, are confounded by my decision to work in the ad industry.
Serviette Scribbles | A scribble about advertising: A second technique for producing ideas
http://www.serviettescribbles.com/2015/03/a-second-technique-for-producing-ideas.html
Tuesday, 24 March 2015. A second technique for producing ideas. James Webb Young, "A. N idea is nothing more nor less than a. And, like creatives in plaid shirts, this concept is now entrenched in our industry. The concept metaphorically being that our brains are something like a depository of dots - experiences, impressions, observations and ideas - all waiting to be joined. But it's not the only technique. There's a second. Elon Musk describes it in the clip as 'first principles'. It's. How Elon talks ...
Serviette Scribbles | A scribble about advertising: If you think this ad is good, you don't understand how advertising works
http://www.serviettescribbles.com/2014/03/if-you-think-this-ad-is-good-you.html
Tuesday, 11 March 2014. If you think this ad is good, you dont understand how advertising works. This is a highly arousing, well written, well crafted advert. It has the capacity to inspire real social change with adult illiteracy. But what's the scotch doing at the end? For advertising to work it has to be remembered. This ad doesn't work because although the content will be, the brand, Bell's Scotch, certainly will not. Brand that is not remembered is not bought. This may be an exceptional film but it ...
Serviette Scribbles | A scribble about advertising: Why a creative became a planner
http://www.serviettescribbles.com/2015/05/why-would-creative-become-planner.html
Tuesday, 12 May 2015. Why a creative became a planner. To save us from death,. Tricked and chained-up Hades, the god of the underworld. This enraged. Ares, the god of war; what's the point of war if you can't kill your enemy? For his effrontery, Ares found and punished Sisyphus. Damning him to roll a boulder up a hill every day, only for it to roll down each night for him to start over, ad infinitum. The same way the participants were demotivated by seeing their Lego destroyed, so are creatives when thei...
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Results Based Copy – Direct Response Copywriter | Content Marketing Specialist
Direct Response Copywriter Content Marketing Specialist. December 2, 2013. Welcome to WordPress. This is your first post. Edit or delete it, then start blogging! Sample Post With Threaded Comments. August 1, 2013. This is an example of a WordPress post, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many posts as you like in order to share with your readers what is on your mind. Filed Under: Category #1. August 1, 2013.
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Tired Of Loosing Money On Advertising Because Your Sales Letter Won’t Covert The Visitors To Your Website Into Paying Customers? Discover How To Hit Your Sales Out Of The Park By Following The Simple And Proven Step-By-Step Homerun Hitting Methods To Creating Hypnotic Sales Copy That Turns Visitors Into Eager To Buy Paying Customers! From The Desk of.JJ Jennings. Dear Frustrated copywriter,. Oes your sales copy suck? Mine did until I got Help. Extreme Importance and Power. Of good sales copy! Let’s also ...
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Tired Of Loosing Money On Advertising Because Your Sales Letter Won’t Covert The Visitors To Your Website Into Paying Customers? Discover How To Hit Your Sales Out Of The Park By Following The Simple And Proven Step-By-Step Homerun Hitting Methods To Creating Hypnotic Sales Copy That Turns Visitors Into Eager To Buy Paying Customers! From The Desk of.JJ Jennings. Dear Frustrated copywriter,. Oes your sales copy suck? Mine did until I got Help. Extreme Importance and Power. Of good sales copy! Let’s also ...
Christopher Ott
Copywriter and Strategic Planner. I'm a professional, dedicated, team-playing copywriter, who understands that you read these same meaningless buzzwords all the time, so I'll stop. Use your words" mum said to me at the prodigious age of one. Fast forward a decade to me scoring my school's orators award in the debate that cats are better than dogs, and I knew my words were destined for greatness.
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If you're looking for a way of making money from your writing. Here's The Secret To Becoming A Great Copywriter Just MONTHS From Now (Instead. Of Years), Making Great Money Writing From The Comfort Of Your Own Home, And Having. Clients Virtually Beating Down Your Door.". Special Report By Paul Hancox. How would you like to be part of an industry in which. There is always a demand for your services. Regardless of the state of the economy,. You can get up when you want, and finish whenever you want,. As I'...
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