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Copywriting Sydney (by Highway 101)

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Words 101 Blog | Copywriting Sydney | copywritingsydney.com.au Reviews

https://copywritingsydney.com.au

Copywriting Sydney (by Highway 101)

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1

March | 2010 | Words 101 Blog

http://copywritingsydney.com.au/2010/03

Archive March, 2010. What is copywriting, anyway? What is copywriting, anyhow? We call ourselves copywriters because we’ve worked in the ad industry for a long time and that’s what writers are called in ad agencies. And when we write words, we call it copy. So, we don’t really think about it, although it does seem to cause some confusion for some of our clients. Yes, but what do they actually do? Copywriters also write headlines that capture attention. This is a very specific skill, learned from writ...

2

June | 2010 | Words 101 Blog

http://copywritingsydney.com.au/2010/06

Archive June, 2010. Our brush with Masterchef (or, why we’re cheering for Jonathan). Around April last year (2009), we received a telephone enquiry from a business consultant in IT. He wanted a quote for rewriting his company website. The workshop went well, and we found Jonathan thoughtful, eloquent and genuinely interested in his chosen field of work. We were impressed. Once it ended, we casually asked him a bit more about himself. He may not make it to the end. Whatever the result we found him ter...

3

Why Twitter has Improved my Writing Skills | Words 101 Blog

http://copywritingsydney.com.au/2010/02/22/why-twitter-has-improved-my-writing-skills

Why Twitter has Improved my Writing Skills. Why is the subject of another post). However, I come across people on a daily basis who either hate or don’t get Twitter – “why would I want to know what people have for lunch? 8221; is the most common cry. The next most common complain is “I can’t stand all the abbreviations. That people use today.”. If that means it’s necessary to re-write a single post ten times, I will. If that means I have to consult my thesaurus for a shorter word, so be it. Actually, I t...

4

February | 2010 | Words 101 Blog

http://copywritingsydney.com.au/2010/02

Archive February, 2010. Why Twitter has Improved my Writing Skills. Why is the subject of another post). However, I come across people on a daily basis who either hate or don’t get Twitter – “why would I want to know what people have for lunch? 8221; is the most common cry. The next most common complain is “I can’t stand all the abbreviations. That people use today.”. It may not seem like it to my followers (? I left school, as I worked both for the local newspaper and as the editor or the school newspap...

5

Writing Simply is Difficult | Words 101 Blog

http://copywritingsydney.com.au/2010/05/20/writing-simply-is-difficult

Writing Simply is Difficult. Written by a columnist at The Charlotte Observer talks about what we’ve been saying for many years. Sometimes, writing in simple language is a discipline in itself. I couldn’t agree more. Posted by Dana Minter. Writing – it ain’t easy. Our brush with Masterchef (or, why we’re cheering for Jonathan) →. One Response to “Writing Simply is Difficult”. May 20, 2010 at 3:22 pm. Dana, thanks for the shout-out. And from Australia! The Internet is truly a wonderful thing. A Bit of Fun.

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March | 2010 | Highway 101 Blog

https://adagencysydney.com.au/2010/03

Who is Highway 101? Archive for March, 2010 Monthly archive page. No logos were harmed in the making of this film. In Just for Fun. On March 10, 2010. As the nominations for best Animated Short Film were announced during the Academy Awards, I was drawn into the enchanting world of ‘Logorama’. Thankfully, this French film was awarded the Oscar, and the Producer gave a charming acceptance speech, reassuring everyone that ‘no logo was harmed in the making of this.’. However, I’ve found it here. Hints, tips ...

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Traditional Advertising | Highway 101 Blog

https://adagencysydney.com.au/category/traditional-advertising

Who is Highway 101? Archive for the ‘Traditional Advertising’ Category. No one forgets a good idea. In "Wish I'd thought of that". On February 24, 2011. We were recently discussing simple ideas, and this wonderful UK television commercial. Designed to entice more students to consider teaching) came to mind. It speaks for itself (in very few words). UPDATE: The YouTube Account to this ad no longer exists – we’ll try to find another example (though it’s proving hard). Posted by Dana Minter. I would have th...

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2011 | Highway 101 Blog

https://adagencysydney.com.au/2011

Who is Highway 101? Archive for 2011 Yearly archive page. There’s an app for that. In "Wish I'd thought of that". On March 9, 2011. The world is changing in our industry – very quickly. Thinking ‘outside the box’ can now encompass so many areas, the mind boggles. For a creative, that’s very exciting – but you need to know what’s possible. My favourite – the app that takes the ‘flash red eye’ out of iPhone photos – for an eye drop. The website creativebits.org. Has posted a few for your viewing pleasure.

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Hall of Fame | Highway 101 Blog

https://adagencysydney.com.au/category/hall-of-fame

Who is Highway 101? Archive for the ‘Hall of Fame’ Category. No one forgets a good idea. In "Wish I'd thought of that". On February 24, 2011. We were recently discussing simple ideas, and this wonderful UK television commercial. Designed to entice more students to consider teaching) came to mind. It speaks for itself (in very few words). UPDATE: The YouTube Account to this ad no longer exists – we’ll try to find another example (though it’s proving hard). Posted by Dana Minter. On June 4, 2010. So, putti...

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March | 2011 | Highway 101 Blog

https://adagencysydney.com.au/2011/03

Who is Highway 101? Archive for March, 2011 Monthly archive page. There’s an app for that. In "Wish I'd thought of that". On March 9, 2011. The world is changing in our industry – very quickly. Thinking ‘outside the box’ can now encompass so many areas, the mind boggles. For a creative, that’s very exciting – but you need to know what’s possible. My favourite – the app that takes the ‘flash red eye’ out of iPhone photos – for an eye drop. The website creativebits.org. Posted by Dana Minter. 5 marketing t...

adagencysydney.com.au adagencysydney.com.au

“Wish I’d thought of that” | Highway 101 Blog

https://adagencysydney.com.au/category/wish-id-thought-of-that

Who is Highway 101? Archive for the ‘“Wish I’d thought of that”’ Category. There’s an app for that. In "Wish I'd thought of that". On March 9, 2011. The world is changing in our industry – very quickly. Thinking ‘outside the box’ can now encompass so many areas, the mind boggles. For a creative, that’s very exciting – but you need to know what’s possible. My favourite – the app that takes the ‘flash red eye’ out of iPhone photos – for an eye drop. The website creativebits.org. Posted by Dana Minter.

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June | 2010 | Highway 101 Blog

https://adagencysydney.com.au/2010/06

Who is Highway 101? Archive for June, 2010 Monthly archive page. I Wish I Thought of This (British Airways Cinema Ad). In "Wish I'd thought of that". On June 4, 2010. If you work in any kind creative employment, or even if you’re resting , as they say in Hollywood, you are probably aware of what others in your field might be up to. Looking for inspiration is the usual excuse for not getting on with your work, but seeing good ideas always perks me up and that’s good enough for me. Original, clever, funny,...

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Life’s too short for dull advertising | Highway 101 Blog

https://adagencysydney.com.au/2011/03/04/lifes-too-short-for-dull-advertising

Who is Highway 101? Life’s too short for dull advertising. In "Wish I'd thought of that". On March 4, 2011. Why don’t we look beyond the traditional outdoor posters and use other spaces? As does this fantastic campaign for a German job search website, jobsintown.de. It uses images on vending machines and the line “Life’s too short for the wrong job.”. Click here to see the full campaign. Posted by Dana Minter. 9654; No Responses. Leave a Reply Cancel reply. Enter your comment here. February 24, 2011.

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No one forgets a good idea | Highway 101 Blog

https://adagencysydney.com.au/2011/02/24/no-one-forgets-a-good-idea

Who is Highway 101? No one forgets a good idea. In "Wish I'd thought of that". On February 24, 2011. We were recently discussing simple ideas, and this wonderful UK television commercial. Designed to entice more students to consider teaching) came to mind. It speaks for itself (in very few words). UPDATE: The YouTube Account to this ad no longer exists – we’ll try to find another example (though it’s proving hard). Posted by Dana Minter. 9654; No Responses. Leave a Reply Cancel reply. July 6, 2010. Zumbo...

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February | 2011 | Highway 101 Blog

https://adagencysydney.com.au/2011/02

Who is Highway 101? Archive for February, 2011 Monthly archive page. No one forgets a good idea. In "Wish I'd thought of that". On February 24, 2011. We were recently discussing simple ideas, and this wonderful UK television commercial. Designed to entice more students to consider teaching) came to mind. It speaks for itself (in very few words). UPDATE: The YouTube Account to this ad no longer exists – we’ll try to find another example (though it’s proving hard). Posted by Dana Minter. Who is Highway 101?

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