CORTRIGHTDESIGN.COM

Seth Cortright

In 2012, I led a comprehensive re-branding project for Mountain Hardwear. Working with both internal and external creative teams we overhauled every aspect of the brand architecture. The brand refresh resonated with consumers and improved sell-through at retail. Post launch, profits have risen double digits each year eclipsing $150mm in 2015. Web site, email blasts and direct mail. A global ambassador program designed to super charge online engagement and drive brand awareness across all channels. Cole H...

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Seth Cortright | cortrightdesign.com Reviews

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In 2012, I led a comprehensive re-branding project for Mountain Hardwear. Working with both internal and external creative teams we overhauled every aspect of the brand architecture. The brand refresh resonated with consumers and improved sell-through at retail. Post launch, profits have risen double digits each year eclipsing $150mm in 2015. Web site, email blasts and direct mail. A global ambassador program designed to super charge online engagement and drive brand awareness across all channels. Cole H...

<META> KEYWORDS

1 work

2 seth cortright

3 creative director

4 brand refresh

5 room and company

6 hipcamp ad campaign

7 finding winter

8 social campaign

9 video series

10 ipad app

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work,seth cortright,creative director,brand refresh,room and company,hipcamp ad campaign,finding winter,social campaign,video series,ipad app,print advertising,retail,crocker art musuem,cole haan,emc insignia,brand strategy,pocket folder,banner ads

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Seth Cortright | cortrightdesign.com Reviews

https://cortrightdesign.com

In 2012, I led a comprehensive re-branding project for Mountain Hardwear. Working with both internal and external creative teams we overhauled every aspect of the brand architecture. The brand refresh resonated with consumers and improved sell-through at retail. Post launch, profits have risen double digits each year eclipsing $150mm in 2015. Web site, email blasts and direct mail. A global ambassador program designed to super charge online engagement and drive brand awareness across all channels. Cole H...

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cortrightdesign.com

1

Days You Remember — Seth Cortright

http://cortrightdesign.com/days-you-remember

We’re inspired by days spent living boldly in pursuit of our passions. These are the Days You Remember. A new 12 part series from Mountain Hardwear. Grow your audience and increase engagement with print and digital advertising. Expand your reach at brick and mortal with a retail signage program.

2

Outdoor Retailer Trade Show — Seth Cortright

http://cortrightdesign.com/trade-show-final

For Spring 2016, I developed a modular wooden grid with recessed LED lighting and dimensional graphic panels that could be updated in the fall. The design allowed us to showcase both apparel and equipment lines combined with aspirational lifestyle photography. For the fall season, we shifted our focus to support story lines around key outerwear and equipment styles.

3

Brand Refresh — Seth Cortright

http://cortrightdesign.com/brand-refresh

Improve brand and e Commerce experience with responsive web design. Integrated print and digital ad campaign builds brand affinity across core consumer base. Overhaul of hang tags and packaging reinforces brand recognition. Workbook and sales tools embrace seasonal product initiatives. New retail signage and fixture program drive growth at wholesale.

4

Press Event — Seth Cortright

http://cortrightdesign.com/press-event

We sent personalized invites asking for fashion editors to step away from NYC fashion showrooms and join us in the Gunks for a weekend of rock climbing with professional athletes. The event provided a hands-on brand experience and resulted in record levels of media exposure outside our typical media channels. Unprecedented media coverage for the year and one very stoked PR team.

5

Backcountry.com — Seth Cortright

http://cortrightdesign.com/backcountrycom

Dedicated brand landing pages with seasonal assortments and product feature stories increased sales 20% over the previous season. Display ads targeted potential consumers across endemic outdoor websites.

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Seth Cortright

In 2012, I led a comprehensive re-branding project for Mountain Hardwear. Working with both internal and external creative teams we overhauled every aspect of the brand architecture. The brand refresh resonated with consumers and improved sell-through at retail. Post launch, profits have risen double digits each year eclipsing $150mm in 2015. Web site, email blasts and direct mail. A global ambassador program designed to super charge online engagement and drive brand awareness across all channels. Cole H...

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