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interactivedirect.co.za

Services - Interactive Direct

http://interactivedirect.co.za/services

Interactive Direct assists businesses across South Africa in building new relationships with potential clients as well as gaining new sales and marketing leads. Interactive Direct Business Database. Our business revolves around direct marketing to our own Interactive Direct Business Database which compromises of over 180 000 of Southern Africa’s leading business people with their contact details carefully compiled and permissioned. Size of company (measured by number of employees). Interactive Direct use...

interactivedirect.co.za

Why We Don’t Do Long Lists - Interactive Direct

http://interactivedirect.co.za/2013/02/why-we-dont-do-long-lists

Why We Don’t Do Long Lists. From time to time I am sent a request for a count or quantity and as selection criteria I am given a long list of job titles or industries from which the client asks us to match against. In 2012 we made a decision that we would not do selections based on long lists of anything. Our reason for doing this is that our experience has been that selecting against long lists is just not effective. Sometimes we do some fine-tuning at this stage. Over the years we have learned that the...

interactivedirect.co.za

Make your direct marketing work for you with a well constructed value proposition - Interactive Direct

http://interactivedirect.co.za/2012/05/make-your-direct-marketing-work-for-you-with-a-well-constructed-value-proposition

Make your direct marketing work for you with a well constructed value proposition. A value proposition is a crystal clear statement of how your product or service solves the customer problems and delivers benefits that improves their situation. In our business I get to see tons of direct marketing. As data owners we get to be involved with many direct campaigns. Some campaigns fly and deliver great results and some just never get going at all. I love what Steve Rankel. Says about the value proposition:.

interactivedirect.co.za

About - Interactive Direct

http://interactivedirect.co.za/about

We are proudly South African and share a passion for helping businesses connect and interact with new clients. Interactive Direct consists of a group of direct marketing and database professionals. We specialise in the supply of business to business marketing data and the optimisation of client databases. Interactive Direct was started in 1991 by Tony Sham, who at the time, was a marketing researcher and statistician by training and background. Being a compulsive database builder, he became intereste...

interactivedirect.co.za

Powerful tools to run your business - Interactive Direct

http://interactivedirect.co.za/2012/08/powerful-tools-to-run-your-business

Powerful tools to run your business. Posted by : InteractiveDirect. Comments : 0 Comment. Work like you’re in the office. Even when you’re not. Working from anywhere means more than just managing your emails. It means being able to do everything you can in the office, even when you’re not: write a presentation, update it with your team, share it with your customers and then arrange to meet them. Google Apps for Business. Communicate on the move. The Google Apps for Business Team. Fax : 27.86 508 2340.

interactivedirect.co.za

Blog - Interactive Direct

http://interactivedirect.co.za/blog

Why We Don’t Do Long Lists. Comments : 0 Comment. From time to time I am sent a request for a count or quantity and as selection criteria I am given a long list of job titles or industries from which the client asks us to match against. In 2012 we made a decision that we would not do selections based on long lists of anything. Our reason for doing this is . Powerful tools to run your business. Comments : 0 Comment. Is race still a valid marketing and selection differentiator? Comments : 15 Comments.

interactivedirect.co.za

Is race still a valid marketing and selection differentiator? - Interactive Direct

http://interactivedirect.co.za/2012/07/is-race-still-a-valid-marketing-and-selection-differentiator

Is race still a valid marketing and selection differentiator? Posted by : InteractiveDirect. Comments : 15 Comments. It is well know that the subject of race is highly emotional issue in our country! But what about when it comes to marketing? Is race still a valid marketing and selection differentiator? I don’t know what the answer is but I would like to find out your opinion. When I first started the Interactive Direct Business Database we did not have a race indicator as we thought it was impolite.