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CPG INDUSTRY INSIGHTS

This is a beta test of the blog. It is in development with a planned launch date of July 2010

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CPG INDUSTRY INSIGHTS | cpgindustry.blogspot.com Reviews
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This is a beta test of the blog. It is in development with a planned launch date of July 2010
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CPG INDUSTRY INSIGHTS | cpgindustry.blogspot.com Reviews

https://cpgindustry.blogspot.com

This is a beta test of the blog. It is in development with a planned launch date of July 2010

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1

CPG INDUSTRY INSIGHTS: Be Brand Selfish

http://cpgindustry.blogspot.com/2010/06/be-brand-selfish.html

Tuesday, June 29, 2010. So can manufacturers slow the growth of the private label monster they helped to create? Probably not. But they can certainly stop feeding the beast and let it hunt for food on its own. Now is the time to be brand selfish and be more discrete about what and how information is shared with trade partners. Subscribe to: Post Comments (Atom). Welcome to CPG Industry Insights. Irvine, CA, United States. Terence has a consumer packaged goods industry background with 25 years in grocery,...

2

CPG INDUSTRY INSIGHTS: Money Down The Drain

http://cpgindustry.blogspot.com/2010/06/contests-no-strings-attached.html

Monday, June 28, 2010. Money Down The Drain. Woo-hoo. Wanna make a splash with consumers? My Vespa story is a real life example of what happens all the time. The reality is that contests and sweepstakes are a total waste of money and do nothing to build brand excitement or loyalty. Contests create winners and losers and customers resent that.” It did not occur to me until years later how right this buyer was. Subscribe to: Post Comments (Atom). Welcome to CPG Industry Insights. CPG Industry Insights is a...

3

CPG INDUSTRY INSIGHTS: June 2010

http://cpgindustry.blogspot.com/2010_06_01_archive.html

Tuesday, June 29, 2010. So can manufacturers slow the growth of the private label monster they helped to create? Probably not. But they can certainly stop feeding the beast and let it hunt for food on its own. Now is the time to be brand selfish and be more discrete about what and how information is shared with trade partners. Monday, June 28, 2010. Money Down The Drain. Woo-hoo. Wanna make a splash with consumers? My Vespa story is a real life example of what happens all the time. I saw a disturbing pat...

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CPG INDUSTRY INSIGHTS

Tuesday, June 29, 2010. So can manufacturers slow the growth of the private label monster they helped to create? Probably not. But they can certainly stop feeding the beast and let it hunt for food on its own. Now is the time to be brand selfish and be more discrete about what and how information is shared with trade partners. Monday, June 28, 2010. Money Down The Drain. Woo-hoo. Wanna make a splash with consumers? My Vespa story is a real life example of what happens all the time. I saw a disturbing pat...

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