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IDEA SHIFT -- BY CRAIG BIDA - HOME

THE BIG QUESTIONS To identify opportunities for brands and organizations, start with four building-block questions: 1) Why? (Purpose), 2) Who? (Stakeholders), 3) How? (Actions) and 4) What?...

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IDEA SHIFT -- BY CRAIG BIDA - HOME | craigbida.com Reviews
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THE BIG QUESTIONS To identify opportunities for brands and organizations, start with four building-block questions: 1) Why? (Purpose), 2) Who? (Stakeholders), 3) How? (Actions) and 4) What?...
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1 wwwcraigbida com
2 ideas and tools
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6 my photographs
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IDEA SHIFT -- BY CRAIG BIDA - HOME | craigbida.com Reviews

https://craigbida.com

THE BIG QUESTIONS To identify opportunities for brands and organizations, start with four building-block questions: 1) Why? (Purpose), 2) Who? (Stakeholders), 3) How? (Actions) and 4) What?...

INTERNAL PAGES

craigbida.com craigbida.com
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MY PHOTOGRAPHS - IDEA SHIFT -- BY CRAIG BIDA

http://www.craigbida.com/my-photographs.html

IDEA SHIFT - BY CRAIG BIDA. Proudly powered by Weebly.

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IDEA SHIFT -- BY CRAIG BIDA - BLOG

http://www.craigbida.com/blog.html

IDEA SHIFT - BY CRAIG BIDA. Cyberbullying and Tech Companies: A Leadership Gap. In a recent interview I did for an article in the Guardian, I shared some thoughts on how tech companies haven't really cracked the code yet on cyberbullying: http:/ www.theguardian.com/media-network/2015/nov/20/young-people-online-challenges-social-media. Ldquo;A Thin Line. Rdquo; campaign, Hollister’s. Ldquo;All Equal”. Initiative, Secret’s. Ldquo;Mean Stinks”. Ldquo;Open Happiness”. In this piece, published on LinkedIn in ...

3

ABOUT ME - IDEA SHIFT -- BY CRAIG BIDA

http://www.craigbida.com/about-me.html

IDEA SHIFT - BY CRAIG BIDA. ABOUT ME: THE SHORT AND THE LONG OF IT. I'm a Brand Strategist, Storyteller, and Multi-Sector expert, focused on creating opportunities and driving breakthrough results for companies and nonprofits. I have deep expertise leveraging CSR, strategic philanthropy and public-private partnerships to create competitive advantage. An English Major and an M.B.A (Yale 2x), I'm an idealist with a practical side, a budding activist with a corporate streak (. I SPEAK AND WRITE REGULARLY.

4

ADVERTISING I LIKE - IDEA SHIFT -- BY CRAIG BIDA

http://www.craigbida.com/advertising-i-like.html

IDEA SHIFT - BY CRAIG BIDA. 2014 World Cup frenzy has come and gone. But this ad still sticks for me. Beats by Dre's "Game Before the Game" is raw power and passion. Is is a Generic Brand Video: As someone who has made an ad or two in their day, this cuts a little close to home. Cynically, masterfully funny. Apple, 2013: Apple brings humanity and personality to this spot. About the connecting and enabling power of technology and tolerance for differences. Bravo. Zazoo, 2004: Branding could be more visibl...

5

IDEAS & TOOLS - IDEA SHIFT -- BY CRAIG BIDA

http://www.craigbida.com/ideas--tools.html

IDEA SHIFT - BY CRAIG BIDA. IDEAS AND TOOLS TO DRIVE TRANSFORMATION:. Some approaches I use to unlock potential and create value for brands and organizations. BALANCING COMMUNICATION AND ACTION: WHAT'S YOUR SAY/DO RATIO? In today’s marketplace, it’s not enough to say you care. Stakeholders, especially consumers, are increasingly demanding action and impact. Open themselves up to risk of being exposed as non-authentic, exploitative and PR-hungry. Conversely, companies that. What companies often fail to re...

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IDEA SHIFT -- BY CRAIG BIDA - HOME

IDEA SHIFT - BY CRAIG BIDA. I'm Craig Bida. I'm a Brand Strategist, Storyteller, Multi-Sector expert and Aspiring Photographer focused on creating opportunities and driving breakthrough results for companies and nonprofits. Welcome to my website, where I explore ideas that I believe have the power to change the world. I have deep expertise leveraging CSR, strategic philanthropy and public-private partnerships to create competitive advantage. IDEAS AND TOOLS TO DRIVE TRANSFORMATION. Purpose), 2) Who?

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