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Akakawa Knowledge ActivistsConsumer insight for branding innovation. Asia based.
http://www.createknow.com/
Consumer insight for branding innovation. Asia based.
http://www.createknow.com/
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Akakawa Knowledge Activists | createknow.com Reviews
https://createknow.com
Consumer insight for branding innovation. Asia based.
createknow.com
品牌销售创新 - Akakawa Knowledge Activists
http://www.createknow.com/cn/chuangxin
Asking for Information or a Quote. Brand and Consumer Insights. Akakawa Knowledge Activists, 2012.
联系 - Akakawa Knowledge Activists
http://www.createknow.com/cn/lianxi
Asking for Information or a Quote. Brand and Consumer Insights. 81 (0)50 5539 3240. Akakawa Knowledge Activists, 2012.
Innovation Process Engineering - Akakawa Knowledge Activists
http://www.createknow.com/innovation/innovation-process-engineering
Asking for Information or a Quote. Brand and Consumer Insights. Innovation Process Engineering is a comprehensive program to design your innovation process for optimum effectiveness. An Engineering project benefits all aspects of your innovation because it fundamentally improves the way you innovate. What does an Engineering project do? An activity map of the innovation process. Detailed description of the innovation factors. Ratings of the quality and effectiveness of each factor. How is an Engineering ...
問い合わせ - Akakawa Knowledge Activists
http://www.createknow.com/jp/toiawase
Asking for Information or a Quote. Brand and Consumer Insights. 81 (0)50 5539 3240. Akakawa Knowledge Activists, 2012.
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BRANDIVITY: August 2012
http://blog.brandivity.com/2012_08_01_archive.html
Sunday, August 12, 2012. Nokia Balances Experiential and Textual Learning. I listed out 14 learning activities that Nokia performed to develop a concept for a new phone for the high-end market in North America. The project, which was conducted by Face. For Nokia, demonstrated that to successfully develop a concept, the marketer should plan for many learning activities and include a wide range of activists. The characteristics of those learning activities is also important. Links to this post. The case st...
BRANDIVITY: Nokia Balances Experiential and Textual Learning
http://blog.brandivity.com/2012/08/nokia-balances-experiential-and-textual.html
Sunday, August 12, 2012. Nokia Balances Experiential and Textual Learning. I listed out 14 learning activities that Nokia performed to develop a concept for a new phone for the high-end market in North America. The project, which was conducted by Face. For Nokia, demonstrated that to successfully develop a concept, the marketer should plan for many learning activities and include a wide range of activists. The characteristics of those learning activities is also important. Legend for the above matrix:.
BRANDIVITY: April 2010
http://blog.brandivity.com/2010_04_01_archive.html
Sunday, April 18, 2010. Why Brands Fail: Harley-Davidson and Buell. Harley-Davidson is an iconic brand in. Sunday, April 11, 2010. 8220;Belief” Brands and “Experience” Brands: The Case of Coca-Cola’s Aquatherapy Minaqua and ILOHAS. A brand is a knowledge product. The brand is comprised of both beliefs. Explicit knowledge) and experience. Tacit knowledge). Among consumers, beliefs. About a brand include topics such as quality, benefits, imagery, etc. Experience. Subscribe to: Posts (Atom).
BRANDIVITY: July 2012
http://blog.brandivity.com/2012_07_01_archive.html
Saturday, July 7, 2012. Utilizing Lead Users in Innovation Process. The first step in the innovation process is for the marketer to generate intuition. About consumers needs and market opportunities. This intuition comes from sharing experience with consumers. The variety and number of ways to share experience with consumers is innumerable. So, this first step is often the most difficult for an organization to perform reliably. Subscribe to: Posts (Atom). There was an error in this gadget.
BRANDIVITY: About This Site
http://blog.brandivity.com/p/about-this-site.html
This site is not for commercial purposes. You are free to distribute any of the contents of this site for non-commercial purposes with attribution to author. If you would like to utilize the content within your organization or further develop any of the content, please contact me beforehand so that your experience can be incorporated in an ongoing knowledge creation process. Subscribe to: Posts (Atom). There was an error in this gadget. Nokia Balances Experiential and Textual Learning.
BRANDIVITY: June 2012
http://blog.brandivity.com/2012_06_01_archive.html
Sunday, June 10, 2012. Google Doodle Innovation Map. Mapping Googles Innovation to NeCSI Process. Last week, I looked at the high level of innovation Google creates with its brand identity. This week, I am mapping Googles innovation process to the NeCSI process. Google describes the history and process of the Google doodle brand identity on its About Doodles. Monday, June 4, 2012. A World Without Google. Tacit Brand Identity Raising Priority. Subscribe to: Posts (Atom). There was an error in this gadget.
BRANDIVITY: March 2010
http://blog.brandivity.com/2010_03_01_archive.html
Sunday, March 28, 2010. How is the brand-knowledge creation process managed? Activating and guiding the brand-knowledge creation process requires five factors. (Taking the first letter of each factor, the model is called the CoVAAM model.). Context must be shared by all the individuals and groups across the brand-creation process. Shared context provides a reason and a motivation to interact and advance the brand-knowledge creation process. Vision applies to both the beliefs and the experiences of brand-...
BRANDIVITY: Brand Knowledge Basics
http://blog.brandivity.com/p/brand-knowledge-basics.html
Why is creating brand-knowledge important? Was worth $68 billion in 2009, according to Interbrand. This amounted to more than 50% of the value of The Coca-Cola company. Creating valuable brands is extremely important to the company’s shareholders. It is a knowledge economy. Brands are the currency of the knowledge economy. Brands are neither physical products nor actual services – brands are knowledge products. Successfully creating brands is a knowledge creation process. Context is the culture of the or...
BRANDIVITY: Nokia Uses Multiple Learning Stages to Develop Concept
http://blog.brandivity.com/2012/08/nokia-uses-multiple-learning-stages-to.html
Sunday, August 5, 2012. Nokia Uses Multiple Learning Stages to Develop Concept. Innovation model has 4 main stages. Within each main stage, multiple sub-stages take place. Take the case. The co-creation consultancy Face. Worked with Nokia in 2009-10 on "Project Relevance" to develop concepts for a new phone to be put into development for launching in North America in 2012. To social network experts, and it included a range of "ba" processes. Does your own innovation process include multiple sub-stages to...
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Akakawa Knowledge Activists
Asking for Information or a Quote. Brand and Consumer Insights. I am interested in. Brand and Consumer Insights. Asking for Information or a Quote. Akakawa Knowledge Activists, 2012.
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