creatingbrandtraction.blogspot.com

Brand Traction

Sunday, January 8, 2017. The Future of Automotive Brands: Learning From the Airlines. In a future where there are no drivers and no owners, what will happen to car brands? Will anyone care about styling or performance- the key automotive differentiators today? Will they even care who built the car that they use? If customers use cars as they are available, and car sharing services take care of the maintenance, will end users have any relationship at all with car manufacturers? The first, and. Perhaps mos...

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Brand Traction | creatingbrandtraction.blogspot.com Reviews

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Sunday, January 8, 2017. The Future of Automotive Brands: Learning From the Airlines. In a future where there are no drivers and no owners, what will happen to car brands? Will anyone care about styling or performance- the key automotive differentiators today? Will they even care who built the car that they use? If customers use cars as they are available, and car sharing services take care of the maintenance, will end users have any relationship at all with car manufacturers? The first, and. Perhaps mos...

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Brand Traction | creatingbrandtraction.blogspot.com Reviews

https://creatingbrandtraction.blogspot.com

Sunday, January 8, 2017. The Future of Automotive Brands: Learning From the Airlines. In a future where there are no drivers and no owners, what will happen to car brands? Will anyone care about styling or performance- the key automotive differentiators today? Will they even care who built the car that they use? If customers use cars as they are available, and car sharing services take care of the maintenance, will end users have any relationship at all with car manufacturers? The first, and. Perhaps mos...

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creatingbrandtraction.blogspot.com

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Brand Traction: August 2015

http://creatingbrandtraction.blogspot.com/2015_08_01_archive.html

Wednesday, August 26, 2015. Car Dealers Beware. Why Protecting the Franchise System is the Least of Your Worries. Much has been written about Tesla's challenge to dealer franchise laws. Most automakers don't think that Tesla's model is sustainable at high volumes. And while time will tell who is right, automakers and dealers might be missing the bigger disruptions that are about to rock the foundations of the dealership business model. But that's only the beginning. What about trade-ins? The fact is trad...

2

Brand Traction: The Future of Automotive Brands: Learning From the Airlines

http://creatingbrandtraction.blogspot.com/2017/01/the-future-of-automotive-brands-more.html

Sunday, January 8, 2017. The Future of Automotive Brands: Learning From the Airlines. In a future where there are no drivers and no owners, what will happen to car brands? Will anyone care about styling or performance- the key automotive differentiators today? Will they even care who built the car that they use? If customers use cars as they are available, and car sharing services take care of the maintenance, will end users have any relationship at all with car manufacturers? The first, and. Perhaps mos...

3

Brand Traction: November 2016

http://creatingbrandtraction.blogspot.com/2016_11_01_archive.html

Wednesday, November 2, 2016. US News Media: Reporters of Information or Creators of Branded Content? In 1961 Robert Minow, then chairman of the FCC famously called television a ‘vast wasteland’ and admonished network executives that ‘your obligations are not satisfied if you look only to popularity as the test of what to broadcast. You are not only in show business…It is not enough to cater to the nation’s whims- -you must also serve the nation’s needs’. Robert Minow: TV 'Vast Wasteland'. Information is ...

4

Brand Traction: January 2017

http://creatingbrandtraction.blogspot.com/2017_01_01_archive.html

Sunday, January 8, 2017. The Future of Automotive Brands: Learning From the Airlines. In a future where there are no drivers and no owners, what will happen to car brands? Will anyone care about styling or performance- the key automotive differentiators today? Will they even care who built the car that they use? If customers use cars as they are available, and car sharing services take care of the maintenance, will end users have any relationship at all with car manufacturers? The first, and. Perhaps mos...

5

Brand Traction: April 2015

http://creatingbrandtraction.blogspot.com/2015_04_01_archive.html

Thursday, April 23, 2015. Making a Dent in the Universe. We're here to make a dent in the Universe'. Steve Jobs. Many brands have mission statements about 'enriching people's lives', 'making life better', or even 'changing the world' but in most cases, it's about making things incrementally better in relatively small ways. But a select few. Have actually managed to do so on a scale that forever dents the universe. What separates brands that make a true dent vs a repairable scratch? Similarly, Google's am...

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brandtraction.net

Cindy Scott

http://www.brandtraction.net/Cindy_Scott.html

Where Brand Means Business. Cindy has over 20 years experience achieving strong results in global marketing, strategic planning, brand integration and operations management. Her tenure is equally divided on the client and agency side. By tapping into her analytical and creative sides simultaneously, she has a unique ability to connect short term success with long term value creation. Since starting Brand Traction in 2013 she has been fortunate to work with and learn from cutting edge ‘mobility&#821...

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creatingbrandtraction.blogspot.com

Brand Traction

Sunday, January 8, 2017. The Future of Automotive Brands: Learning From the Airlines. In a future where there are no drivers and no owners, what will happen to car brands? Will anyone care about styling or performance- the key automotive differentiators today? Will they even care who built the car that they use? If customers use cars as they are available, and car sharing services take care of the maintenance, will end users have any relationship at all with car manufacturers? The first, and. Perhaps mos...

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