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IN 2016 ADDED VALUE SET OUT TO UNDERSTAND WHAT IT REALLY MEANS TO CREATE A BRAND THAT CONNECTS WITH CULTURE, IS IT IMPORTANT? DOES IT DRIVE COMMERCIAL VALUE? AND HOW DO THE BEST BRANDS IN THE INDUSTRY DO IT? How We Did it. STAND OUT IN THE WORLD. Being differentiated in a crowded space is hard. The more seamless we are between touchpoints, the better we will tell a story to our consumers. Our big challenge is engaging with audiences authentically in a way that adds value to the overall experience. It’s e...

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IN 2016 ADDED VALUE SET OUT TO UNDERSTAND WHAT IT REALLY MEANS TO CREATE A BRAND THAT CONNECTS WITH CULTURE, IS IT IMPORTANT? DOES IT DRIVE COMMERCIAL VALUE? AND HOW DO THE BEST BRANDS IN THE INDUSTRY DO IT? How We Did it. STAND OUT IN THE WORLD. Being differentiated in a crowded space is hard. The more seamless we are between touchpoints, the better we will tell a story to our consumers. Our big challenge is engaging with audiences authentically in a way that adds value to the overall experience. It’s e...

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1 social buzz

2 case studies

3 starbucks

4 barclays

5 microsoft

6 leading x brand

7 unattributed fmcg

8 be more human

9 unattributed pharmaceutical

10 understands

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Home | creatingculturalvalue.added-value.com Reviews

https://creatingculturalvalue.added-value.com

IN 2016 ADDED VALUE SET OUT TO UNDERSTAND WHAT IT REALLY MEANS TO CREATE A BRAND THAT CONNECTS WITH CULTURE, IS IT IMPORTANT? DOES IT DRIVE COMMERCIAL VALUE? AND HOW DO THE BEST BRANDS IN THE INDUSTRY DO IT? How We Did it. STAND OUT IN THE WORLD. Being differentiated in a crowded space is hard. The more seamless we are between touchpoints, the better we will tell a story to our consumers. Our big challenge is engaging with audiences authentically in a way that adds value to the overall experience. It’s e...

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creatingculturalvalue.added-value.com

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Ad Week 2016

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http://creatingculturalvalue.added-value.com/index.html

IN 2016 ADDED VALUE SET OUT TO UNDERSTAND WHAT IT REALLY MEANS TO CREATE A BRAND THAT CONNECTS WITH CULTURE, IS IT IMPORTANT? DOES IT DRIVE COMMERCIAL VALUE? AND HOW DO THE BEST BRANDS IN THE INDUSTRY DO IT? How We Did it. STAND OUT IN THE WORLD. Being differentiated in a crowded space is hard. The more seamless we are between touchpoints, the better we will tell a story to our consumers. Our big challenge is engaging with audiences authentically in a way that adds value to the overall experience. It’s e...

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Social Buzz

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We explored how this manifested through engagement on Instagram. Through this analysis we identified a cultural orbit. A brand with a strong cultural role had engagement from people beyond the product itself but had actively brought the brand into their world to play a part in in their lives. Draws from the language of ‘hippy’ culture and psychedelia. The strong visual appeal of the Lush Bathbomb experience drives its share appeal. The importance of human contact and the idea of being ‘neighbours’ is imp...

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Case Studies

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The Three behaviors we saw. Create and Curate Together. Have a Change Agenda.

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Starbucks Case Study

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Community starts on the inside. Starbucks practices a bottom up approach - employees are the driving force behind the company’s values. The baristas have a high level of autonomy and the management team often receive emails from individual coffee shops with suggestions for packaging improvements or recipe alterations that have often come directly from consumers. Prioritising People Over Processes. Starbucks holds its employees in high regard. They are the cornerstones of the community it develops. Theref...

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added-value.com

Added Value

http://added-value.com/en-us

This site requires the use of cookies. To deactivate please change your browser settings. Life At Added Value. Life At Added Value. Click here for more. Repositioning an automotive icon. The neuroscience of arousal. There is nothing like a normal day. Segmentation and Portfolio Planning. Strategic marketing that works. Is Apple losing its cool? Becoming a multi-category leader. Innovating in an overcrowded market. There is growth after 50. Keeping a transport brand on track. Creativity is in our DNA.

av.ew.added-value.com

Added Value

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This site requires the use of cookies. To deactivate please change your browser settings. Life At Added Value. Life At Added Value. Click here for more. 10 years of premiumisation. We come from all walks of life. Repositioning an automotive icon. Staying ahead of the herd. Developing a sustainable proposition. Strategic marketing that works. Shaping up for acquisition. A compelling automotive personality. Is Apple losing its cool? 5 things marketers can learn from the Pokémon Go Craze. August 12th, 2016.

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Added Value

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This site requires the use of cookies. To deactivate please change your browser settings. Life At Added Value. Life At Added Value. Click here for more. Globalising a local beer brand. Qualitative Insight and Ethnography. Keeping a transport brand on track. Does your brand have VIBE? See the world differently. Strategic marketing that works. We go where our clients need us. What does CSR mean to us? Creativity is in our DNA. The neuroscience of arousal. Cultural regeneration of a megabrand.

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Added Value | Reports

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This site requires the use of cookies. To deactivate please change your browser settings. Life At Added Value. Life At Added Value. Creating Cultural Value Study. Added Value conducted a global five stage study showing how successful brands thrive by delivering Cultural Value. We discovered that connecting with culture holds the key to solving some of the biggest challenges marketers are facing today. Click here for more. Get in touch to find out more. Get in touch to find out more. Continual innovation,...

av.ew.added-value.com

Added Value

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This site requires the use of cookies. To deactivate please change your browser settings. Life At Added Value. Life At Added Value. Click here for more. Shaping up for acquisition. Segmentation and Portfolio Planning. There is growth after 50. See the world differently. The passion of our people is contagious. Repositioning an automotive icon. Strategic marketing that works. Defining a new portfolio. Does your brand have VIBE? The changing face of education. Our values shape everything we do.

av.ew.added-value.com

Added Value

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This site requires the use of cookies. To deactivate please change your browser settings. Life At Added Value. Life At Added Value. Click here for more. We go where our clients need us. Shaping up for acquisition. There is nothing like a normal day. We come from all walks of life. Is Apple losing its cool? Strategic marketing that works. We find the story in the data. A compelling automotive personality. Staying ahead of the herd. See the world differently. Segmentation and Portfolio Planning.

av.ew.added-value.com

Added Value

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This site requires the use of cookies. To deactivate please change your browser settings. Life At Added Value. Life At Added Value. Click here for more. Qualitative Insight and Ethnography. Segmentation and Portfolio Planning. Keeping a transport brand on track. Developing a sustainable proposition. Innovating in an overcrowded market. Strategic marketing that works. We find the story in the data. We come from all walks of life. Globalising a local beer brand. Culturally connecting with brandy consumers.

av.ew.added-value.com

Added Value

http://av.ew.added-value.com/en-za

This site requires the use of cookies. To deactivate please change your browser settings. Life At Added Value. Life At Added Value. Click here for more. The future of retail. Globalising a local beer brand. Repositioning an automotive icon. The changing face of education. There is nothing like a normal day. Strategic marketing that works. The neuroscience of arousal. Cultural regeneration of a megabrand. There is growth after 50. Shaping up for acquisition. Staying ahead of the herd. August 12th, 2016.

av.ew.added-value.com

Added Value

http://av.ew.added-value.com/en-de

This site requires the use of cookies. To deactivate please change your browser settings. Life At Added Value. Life At Added Value. Click here for more. Wie Sie die Performance Ihrer Marke managen. Die Welt auf eine andere Weise sehen. Wie man aus einem lokalen Bier eine globale Marke macht. Der Adel des Alters. Der Käpt'n kehrt zurück. Wir begeistern uns für die unterschiedlichsten Fragestellungen. Strategisches Marketing, das wirkt. Optimieren Sie Ihr Marketing. Wer gewinnt den Culture Krieg.

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IN 2016 ADDED VALUE SET OUT TO UNDERSTAND WHAT IT REALLY MEANS TO CREATE A BRAND THAT CONNECTS WITH CULTURE, IS IT IMPORTANT? DOES IT DRIVE COMMERCIAL VALUE? AND HOW DO THE BEST BRANDS IN THE INDUSTRY DO IT? How We Did it. STAND OUT IN THE WORLD. Being differentiated in a crowded space is hard. The more seamless we are between touchpoints, the better we will tell a story to our consumers. Our big challenge is engaging with audiences authentically in a way that adds value to the overall experience. It’s e...

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