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http://www.braudcasting.com/C709EF1B-22C8-41B5-AC0F-3C1D84369771.html
In the early minutes and first hour of a crisis when information is limited, this is the document that you must quickly modify in order to begin communicating with employees, the media and other key audiences. Simply fill in the blanks, read it to the media, e-mail it to employees and post it to the web for the world to see. This page is a valuable communications tool. However, it must not to be mistaken for a Crisis Communications Plan. This is just one page from Gerard Braud’s 50 page plan.
blog.schoolcrisisplan.com
NFL Crisis Management: 3 Steps Schools and Universities Should Follow for Good Ethics and Leadership in Crisis Management and Communications | SCHOOL CRISIS COMMUNICATIONS PLANS
http://blog.schoolcrisisplan.com/nfl-crisis-management-3-steps-schools-and-universities-should-follow-for-good-ethics-and-leadership-in-crisis-management-and-communications
SCHOOL CRISIS COMMUNICATIONS PLANS. With Crisis Communications Expert Gerard Braud. NFL Crisis Management: 3 Steps Schools and Universities Should Follow for Good Ethics and Leadership in Crisis Management and Communications. September 23, 2014. Schools and universities often make the same bad ethical decisions we see the NFL making, which includes failure of crisis communications. Failure of crisis management, and failure of leadership. Penn State’s child abuse scandal. And the NFL likely suffer from th...
blog.schoolcrisisplan.com
March, 2015 | SCHOOL CRISIS COMMUNICATIONS PLANS
http://blog.schoolcrisisplan.com/2015/03
SCHOOL CRISIS COMMUNICATIONS PLANS. With Crisis Communications Expert Gerard Braud. 8220;So” What University Spokespeople Need to Stop Doing. March 3, 2015. Soooooo. I’ve noticed a bad trend in media interviews. Soooooo. it appears people think every sentence needs to start with Soooooo. Soooooo. stop it already! Soooooo… I see this a lot among university professors and experts in higher education who are being interviewed by the media. I hear it way too much in radio interviews on NPR. 5 Ebola School an...
blog.schoolcrisisplan.com
Ebola Crisis Communication Planning and Crisis Management Planning for Schools and Universities | SCHOOL CRISIS COMMUNICATIONS PLANS
http://blog.schoolcrisisplan.com/ebola-crisis-communication-planning-and-crisis-management-planning-for-schools-and-universities
SCHOOL CRISIS COMMUNICATIONS PLANS. With Crisis Communications Expert Gerard Braud. Ebola Crisis Communication Planning and Crisis Management Planning for Schools and Universities. October 10, 2014. Should your school or university begin getting your Ebola crisis communications plan. And crisis management plan in place now? Some will think, It is too soon. But as one school in Dallas has discovered, an educational institution can become part of the Ebola crisis. Are the odds low? Maybe yes, maybe no?
blog.crisiscommunicationsplans.com
2015 February
http://blog.crisiscommunicationsplans.com/2015/02
Effective Communications for Critical Times with Gerard Braud. When It Hits the Fan: Effective Communications for Critical Times. February 27, 2015. The need for crisis communication. Has never been greater. The need for speed in crisis communications has never been greater. Look at this photograph. What do you see? Yes, those are workers running from a fireball as it is still rising. What else do you notice? This event eventually claimed two lives and resulted in more than 100 reported injuries. Granted...
blog.crisiscommunicationsplans.com
Selecting the Right Spokesperson: Should it be the CEO?
http://blog.crisiscommunicationsplans.com/selecting-the-right-spokesperson-should-it-be-the-ceo
Effective Communications for Critical Times with Gerard Braud. Selecting the Right Spokesperson: Should it be the CEO? February 17, 2015. In public relations, media training and crisis communications training, there are many debates about who should be your spokesperson for media interviews. Many companies want to use their CEO as the only spokesperson based on the belief that it allows the company to speak with one voice. Do you agree with that or disagree? 1) Managing the crisis. The worst time for the...
blog.crisiscommunicationsplans.com
Crisis Communication & Media Hide and Seek: The ExxonMobil Torrance Refinery Explosion
http://blog.crisiscommunicationsplans.com/crisis-communication-media-hide-and-seek-the-exxonmobil-torrance-refinery-explosion
Effective Communications for Critical Times with Gerard Braud. Crisis Communication & Media Hide and Seek: The ExxonMobil Torrance Refinery Explosion. February 20, 2015. Where is the ExxonMobil news release for the ExxonMobil Torrance Refinery explosion. An explosion is a crisis, which requires expert crisis communications. The media would expect information on the corporate news release page. Media want it fast and easy to find. Is ExxonMobil playing hide and seek with their news release? Which did not ...
blog.crisiscommunicationsplans.com
When Your Crisis is Because of a Microphone Goof-up
http://blog.crisiscommunicationsplans.com/when-your-crisis-is-because-of-a-microphone-goof-up
Effective Communications for Critical Times with Gerard Braud. When Your Crisis is Because of a Microphone Goof-up. March 17, 2015. Robert Durst went to the bathroom with a wireless microphone on. Now he’s facing murder charges. It is an interesting crisis case study. Since 1994, in every media training class. I’ve taught, each participant has been told, Assume the camera is always rolling and that the microphone is always recording. I killed them all of course. For all of you who must do interviews with...
blog.crisiscommunicationsplans.com
Selecting the Right Spokesperson: Should it be Multiple People?
http://blog.crisiscommunicationsplans.com/selecting-the-right-spokesperson-should-it-be-multiple-people
Effective Communications for Critical Times with Gerard Braud. Selecting the Right Spokesperson: Should it be Multiple People? February 21, 2015. Who should be your media spokesperson? In this series of blogs, we have reviewed the argument for the CEO serving as the spokesperson. And the PR person serving as the media spokesperson. Consider option 3: Should a Variety of People Should Serve as Your Media Spokespeople? Helps identify your star players and secondary players. Most of all, never let anyon...
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