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Entrepreneurial Empowerment: June 2010

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Tuesday, June 29, 2010. It Will Only Cost You Your Time. How many times have we heard this expression “It will only cost you your time”? The value of our time is a personal and economic decision. For some of us that number may be $8/hour (or less) for others it may be $200/ hour (or more). If you put a price on every hour, your priorities will suddenly become clear. What activities should you outsource? I suggest you take an hour or 2 to walk through this exercise. It will be well worth the 50 bucks.

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Entrepreneurial Empowerment: Marketing on a Budget Part 1: Business to Consumer...... Old Media

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Tuesday, July 13, 2010. Marketing on a Budget Part 1: Business to Consumer. Old Media. Send press releases to all regional and local newspapers and publications. Create a "newsworthy" story for your business, and this will go a long way to help you build awareness for your business in the community. Can you get the endorsement of a local celebrity? Ask your friends for help. Radio advertising is typically much less expensive than television, and allows you to target your demographic well. People love to ...

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Entrepreneurial Empowerment: Marketing on a Budget Part 4: Business to Business.... New Media

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Wednesday, August 18, 2010. Marketing on a Budget Part 4: Business to Business. New Media. So what do you need to do differently if you are a business to business marketer. In most cases, you will still want to focus heavily onyour website, SEO, and e-mail marketing. You will also want to consider Social Media for B2B. This is still very new, but the internet rewards first movers in many ways, and there are some clear opportunities for those who can navigate the unchartered territory. Amanda Wodzenski is...

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Entrepreneurial Empowerment: Marketing on a Budget Part 2: Business to Business......Old Media

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Tuesday, July 20, 2010. Marketing on a Budget Part 2: Business to Business.Old Media. This week we will continue to explore "Marketing on a Budget" Some of the strategies from last weeks post may be good for your B2B Small Business, and some are not appropriate. This week we will take a look at specific strategies for the business to business market. Create speaking opportunities. Research upcoming conferences and fill out speaker applications. Reduce Direct Mail Costs. Reduce the Cost of Media Buys.

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Entrepreneurial Empowerment: Marketing on a Budget Part 3: Business to Consumer.... New Media

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Tuesday, July 27, 2010. Marketing on a Budget Part 3: Business to Consumer. New Media. Now we are ready to get to the juicy stuff: Websites, Blogging, e-mail marketing, and social media. Many of these tools are free or very low cost. E-mail Marketing still offeres tremendous return on investment. Some programs are even available for free. start with a monthly e-newsletter. Focus on great content - with teasers to drive traffic to your blog and your website. Women's Small Business Association (WSBA).

entrepreneurialempowerment.blogspot.com

Entrepreneurial Empowerment: August 2010

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Tuesday, August 24, 2010. Social Media Fitness: Learn to Weigh the Progress of Your Social Platform. I finally went out and bought myself a bathroom scale. For years I had avoided weighing myself, saying things like “I go by the fit of my clothes. If they get too tight I know it’s time to lose some weight.” But the reality was, by the time my clothes were too tight, I had already put on 5-10 pounds and bought a new wardrobe. Plan your menu and set your weekly goals:. What ideas do you have for your blog?

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Entrepreneurial Empowerment: July 2010

http://entrepreneurialempowerment.blogspot.com/2010_07_01_archive.html

Tuesday, July 27, 2010. Marketing on a Budget Part 3: Business to Consumer. New Media. Now we are ready to get to the juicy stuff: Websites, Blogging, e-mail marketing, and social media. Many of these tools are free or very low cost. E-mail Marketing still offeres tremendous return on investment. Some programs are even available for free. start with a monthly e-newsletter. Focus on great content - with teasers to drive traffic to your blog and your website. Women's Small Business Association (WSBA).