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CMO’s Dilemma | Tewks Blog
https://tewksblog.wordpress.com/2008/05/20/cmos-dilemma
Chief Marketing Officer (CMO). Customer Centric Marketing Organization (CCMO). Customer Experience Management (CEM). Customer Loyalty Management (CLM). Customer Relationship Marketing (CRM). May 20, 2008, 11:02 pm. Filed under: Chief Marketing Officer (CMO). Customer Centric Marketing Organization (CCMO). Luckily the case is not terminal, but the road to recovery is going to be long and trying. At the very core, therefore, marketing organizations are going need to change their approach. Best in the World.
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Customer Relationships – Do you want them? | Tewks Blog
https://tewksblog.wordpress.com/2008/06/09/customer-relationships-do-you-want-them
Chief Marketing Officer (CMO). Customer Centric Marketing Organization (CCMO). Customer Experience Management (CEM). Customer Loyalty Management (CLM). Customer Relationship Marketing (CRM). Customer Relationships – Do you want them? June 9, 2008, 9:11 am. Filed under: Chief Marketing Officer (CMO). Understanding the relative bargaining power between supplier and buyer is also critical. For example, is the product a key part of the value proposition for the buyer. Is the product strategic. Fo...This isn&...
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CRM(arketing) Framework | Tewks Blog
https://tewksblog.wordpress.com/2008/06/02/crmarketing-framework
Chief Marketing Officer (CMO). Customer Centric Marketing Organization (CCMO). Customer Experience Management (CEM). Customer Loyalty Management (CLM). Customer Relationship Marketing (CRM). June 2, 2008, 10:32 pm. Filed under: Change Management. Chief Marketing Officer (CMO). Customer Relationship Marketing (CRM). Marketing, of all the business disciplines is the one today by far facing the greatest amount of change. To kick off our conversation, let’s start by abstracting the CRM(arketing). The intent ...
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Tewks Blog | Applying technology, measurement, and a “unique” point of view to marketing problems… | Page 2
https://tewksblog.wordpress.com/page/2
Chief Marketing Officer (CMO). Customer Centric Marketing Organization (CCMO). Customer Experience Management (CEM). Customer Loyalty Management (CLM). Customer Relationship Marketing (CRM). Case for the CCMO. May 6, 2008, 3:38 am. Filed under: Customer Centric Marketing Organization (CCMO). Customer Experience Management (CEM). Customer Loyalty Management (CLM). Customer Relationship Marketing (CRM). Stop the presses (I mean for the print circulars)! Marketers and advertisers need our help. Therefore, i...
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CRM – Customer Relationship… Marketing! | Tewks Blog
https://tewksblog.wordpress.com/2008/05/22/crm-customer-relationship-marketing
Chief Marketing Officer (CMO). Customer Centric Marketing Organization (CCMO). Customer Experience Management (CEM). Customer Loyalty Management (CLM). Customer Relationship Marketing (CRM). CRM – Customer Relationship… Marketing! May 22, 2008, 11:43 am. Filed under: Chief Marketing Officer (CMO). Customer Centric Marketing Organization (CCMO). Customer Loyalty Management (CLM). Customer Relationship Marketing (CRM). Is there a more over used term out there than CRM? In part this is attributable to the d...
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Measuring ROMI | Tewks Blog
https://tewksblog.wordpress.com/2008/06/10/measuring-romi
Chief Marketing Officer (CMO). Customer Centric Marketing Organization (CCMO). Customer Experience Management (CEM). Customer Loyalty Management (CLM). Customer Relationship Marketing (CRM). June 10, 2008, 9:12 am. Filed under: Customer Relationship Marketing (CRM). Recently I had the opportunity to sit down with Laura Patterson, President of Vision Edge Marketing. So, how do you internalize this to the organization – how do you structure your marketing organization to be performance driven? While there ...
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Going Personal | Tewks Blog
https://tewksblog.wordpress.com/going-personal
Chief Marketing Officer (CMO). Customer Centric Marketing Organization (CCMO). Customer Experience Management (CEM). Customer Loyalty Management (CLM). Customer Relationship Marketing (CRM). When I started crmvendors.wordpress.com. At some point, once I figure out WordPress what I hope to do, is combine the two into a single blog. 1 Comment so far. Website. In the interest of full disclosure, Saepio did sponsor the paper and Saepio’s president John Thomson is a contributing author. Enter your comment here.
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Simple Posting Rules… That work | Tewks Blog
https://tewksblog.wordpress.com/2010/05/27/simple-posting-rules-that-work
Chief Marketing Officer (CMO). Customer Centric Marketing Organization (CCMO). Customer Experience Management (CEM). Customer Loyalty Management (CLM). Customer Relationship Marketing (CRM). Simple Posting Rules… That work. May 27, 2010, 12:25 pm. Filed under: Customer Centric Marketing Organization (CCMO). Use images. Or even better yet videos. Should be the first thing someone sees. Then, that’s about it. Anyone else have other ideas? Leave a Comment so far. Feed for comments on this post.
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