Tips, tricks and industry best practices for marketing automation, demand generation, lead scoring, lead nurturing, email marketing, segmentation, relevance, campaigns, contacts, metrics and overall marketing effectiveness
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Marketing Automation Best Practices | crowds2crowds.blogspot.com Reviews
https://crowds2crowds.blogspot.com
Tips, tricks and industry best practices for marketing automation, demand generation, lead scoring, lead nurturing, email marketing, segmentation, relevance, campaigns, contacts, metrics and overall marketing effectiveness
crowds2crowds.blogspot.com
Marketing Automation Best Practices: June 2012
http://crowds2crowds.blogspot.com/2012_06_01_archive.html
Monday, June 25, 2012. Why Funnel is Good for you. Without a formal lead funnel model in place, marketing might think they are serving quality leads to sales, yet sales thinks the leads generally stink. Recent B2B trends in lead management have sparked an updated funnel model from our friends at SirusDecisions. Watch as we dissect the new model and evaluate how and why a formal lead funnel model can bring your sales and marketing teams even closer together. To watch the video, click here. 8221;, is the m...
Marketing Automation Best Practices: April 2011
http://crowds2crowds.blogspot.com/2011_04_01_archive.html
Wednesday, April 13, 2011. What To Do When Your Webinar Ends in Disaster (A True Story). After months of planning, preparation, content creation and all the other hard work that goes into creating a compelling webinar, the XYZ company (actual company name witheld) was finally ready to launch their very first webinar event. The speaker was lined up, the slide presentation was finalized and the webinar vendor selected. Do you need to take an extended leave of absense? What is your overal prognosis? Now, no...
Marketing Automation Best Practices: November 2012
http://crowds2crowds.blogspot.com/2012_11_01_archive.html
Thursday, November 15, 2012. Content Positioning: Preventative or Pain Relief? Did you know the average American spends almost twice as much on pain remedies than on vitamins each year? It's even higher when you factor in prescription pain remedies. Now remember, I said the "average American". I know you health nuts are cringing right now. But it makes sense. I know I am more focused on alleviating any current pain than on preventing future pain. And I would consider myself health-conscious. BTW: The ave...
Marketing Automation Best Practices: Digital Marketing Transformation Road Map
http://crowds2crowds.blogspot.com/2015/07/digital-marketing-transformation-road.html
Saturday, July 18, 2015. Digital Marketing Transformation Road Map. When you think about Digital Marketing Transformation, you probably reside in one of 3 camps:. You’ve jumped in with both feet and actually lived to tell the tale. You’ve selected and installed some digital tools, but are not using them to their full potential. Here are 5 key strategies I've learned from helping many enterprise companies embark on their own digital transformation road trips. Why are you doing this? You get your strategy ...
Marketing Automation Best Practices: May 2011
http://crowds2crowds.blogspot.com/2011_05_01_archive.html
Tuesday, May 3, 2011. Priceline is Following Me.Literally! Several months ago I needed to book a hotel in Hollywood, CA near a client. I had never used Priceline before so I’d thought I’d give it a try. They found me a good deal at a hotel “nearby”. Long story short they ended up booking me into a hotel in Century City, which is nowhere near Hollywood. How did they know which days I was going to be there? As a marketing automation and Best Practices consultant I would be the last person to toss up the Bi...
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Convergence: November 2009
http://www.convergence-mktg.com/2009_11_01_archive.html
Tracking the convergence of traditional marketing and social media. Tuesday, November 3, 2009. Advertising on LinkedIn - Its starting to hit. This week I'm starting to see agressive traditional advertising in LinkedIn. This morning I got my first email ad in my LinkedIn inbox. It was the link shown (on the right) from Omniture for a Webinar on on analytics. It was actually a fairly interesting webinar entitled "When did free get so expensive" ( http:/ bit.ly/omniture-free. Posted by Josh Reynolds. Austra...
Convergence: August 2010
http://www.convergence-mktg.com/2010_08_01_archive.html
Tracking the convergence of traditional marketing and social media. Sunday, August 29, 2010. Top Social Media Monitoring Tools – Radian6. We all agree that a fundamental principal of Social Media is listening. While there are many tools one can use to find out what is being said about you and your offerings (Google Alerts, Feemium SM2. To name a few), tools like Radian6. Radian6 – What Is It? Making listening easier – sorting through volumes of content. You can learn more about Radian6 functionality and ...
Convergence: May 2012
http://www.convergence-mktg.com/2012_05_01_archive.html
Tracking the convergence of traditional marketing and social media. Friday, May 18, 2012. Social Media – Let’s Get Real. For all the buzz about the impact of Social Media on marketing, there have been few real-world examples – lots of discussion of tactics, but few complete analyses of how social media impacts the entire marketing mix in an organization. Much of the. Conversation has focused on theory or aspirational messages about how Social Media can impact your business. But. A multi-channel marketing...
Convergence: January 2010
http://www.convergence-mktg.com/2010_01_01_archive.html
Tracking the convergence of traditional marketing and social media. Friday, January 22, 2010. What happens when you change control? This coming week is when we expect the "Change-In-Control" for the Oracle acquisition of Sun to occur. What will occur to the Sun employees when control changes? Few of us know. However, I'm going to take a holiday on future blog posts until after the effects of the Change-In-Control are finalized. Posted by Josh Reynolds. Links to this post. Subscribe to: Posts (Atom).
Convergence: May 2011
http://www.convergence-mktg.com/2011_05_01_archive.html
Tracking the convergence of traditional marketing and social media. Monday, May 9, 2011. Oh My God…I’ve lost control. We learned this lesson when as Sun Microsystems, we launched a new blog: ITinnovation. In partnership with Intel and TechDirt. The idea was to create a community site for IT professionals, underwritten by Sun and Intel, that allows a three-way dialogue between TechDirt (the community leader), Sun/Intel (the brands) and IT pros (the consumer). Here, but you can follow this link. The cool p...
Convergence: November 2011
http://www.convergence-mktg.com/2011_11_01_archive.html
Tracking the convergence of traditional marketing and social media. Friday, November 25, 2011. Social Media Platform Results: Blogs 56: Facebook 0. We compared the impact of social media platform between 2008 and 2010, as part of a multi-channel marketing initiative to establish Sun Microsystems in the small-medium business. Of all social media inquiries). We also got tremendous impact from established communities such as IT Toolbox and Spiceworks. The combined membership of these communities exceeds...
Convergence: August 2011
http://www.convergence-mktg.com/2011_08_01_archive.html
Tracking the convergence of traditional marketing and social media. Friday, August 5, 2011. Case Study: Willy Wonka and the Golden Tweets. Each month, I’m planning to include a specific case study on the integration of traditional and social media. Today’s case study is a fun example from the TD Garden in Boston, MA. Where over 7,600 followers can get tweets with the latest news on players and the team. When late-breaking news like a player trade happens, fans are instantly notified via Twitter, text...
Convergence: Oh My God…I’ve lost control
http://www.convergence-mktg.com/2009/12/oh-my-godive-lost-control.html
Tracking the convergence of traditional marketing and social media. Monday, May 9, 2011. Oh My God…I’ve lost control. We learned this lesson when as Sun Microsystems, we launched a new blog: ITinnovation. In partnership with Intel and TechDirt. The idea was to create a community site for IT professionals, underwritten by Sun and Intel, that allows a three-way dialogue between TechDirt (the community leader), Sun/Intel (the brands) and IT pros (the consumer). Here, but you can follow this link. The cool p...
Convergence: December 2009
http://www.convergence-mktg.com/2009_12_01_archive.html
Tracking the convergence of traditional marketing and social media. Thursday, December 17, 2009. FTC Endorsement Guidelines – is this damp dynamite for bloggers? On December 1, the new FTC Guides for endorsements and testimonials went into effect. What’s significant is that the FTC has updated these Guides to include word-of-mouth marketing and social media. Last week, Dave Balter CEO of BzzAgen. T shared with the Mass TLC Social Media Advisory Boa. What do the FTC Guides require? 3) Take steps necessary...
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Marketing Automation Best Practices
Tuesday, March 7, 2017. When Would NOW be a Good Time? While this "I want everything now" mentality completely matches the expectations of my kids and their friends, it isn’t just Millennials who expect this. According to a recent Salesforce report titled, “ State of the Connected Customer. Of consumers expect companies to respond to them and interact with them in real time. And in case you thought this was just for B2C, it’s even. We don’t have the:. Overall Customer Experience Perceptions. Has surfaced...
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