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Great CopywritersHelen Lansdowne Resor, Rosser Reeves, Claude Hopkins, Bruce Barton, David Ogivly & Leo Burnett
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Helen Lansdowne Resor, Rosser Reeves, Claude Hopkins, Bruce Barton, David Ogivly & Leo Burnett
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Great Copywriters | cskills.blogspot.com Reviews
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Helen Lansdowne Resor, Rosser Reeves, Claude Hopkins, Bruce Barton, David Ogivly & Leo Burnett
cskills.blogspot.com
Great Copywriters: Claude Hopkins (1866-1932)
http://cskills.blogspot.com/2006/09/claude-hopkins-1866-1932.html
Helen Lansdowne Resor, Rosser Reeves, Claude Hopkins, Bruce Barton, David Ogivly and Leo Burnett. Sunday, September 09, 2007. In the early 1900s, a young man named Albert Lasker (right) made a keen observation. He saw the incredible potential of creating and selling what was inside the ad space: i.e. sell the advertising concept! In his book,. He challenges copywriters to develop this important attitude, ". What a profound yet simple truth. Personalise the message. Talk to a person, one at a time. From w...
Great Copywriters: Welcome to Copywriting!
http://cskills.blogspot.com/2007/01/welcome-to-copywriting-0683-e1.html
Helen Lansdowne Resor, Rosser Reeves, Claude Hopkins, Bruce Barton, David Ogivly and Leo Burnett. Thursday, November 17, 2011. A warm welcome to my new batch of Copywriting learners. In this course we will learn from 6 of the greatest copywriters of all times: Helen Lansdowne-Resor, Claude Hopkins, Bruce Barton, Rosser Reeves, David Ogilvy and Leo Burnett. For some background reading read this article. From Randall Rothenberg. It gives you a grand overview of advertising history. In choosing your identit...
Great Copywriters: Anacin Print Ads
http://cskills.blogspot.com/2011/11/anacin-print-ads.html
Helen Lansdowne Resor, Rosser Reeves, Claude Hopkins, Bruce Barton, David Ogivly and Leo Burnett. Wednesday, November 16, 2011. Thats all I have time to post just at the moment, but as a teaser for the next post, a panoramic shot of a tea field! Wholesale NHL Jerseys Free Shipping. Subscribe to: Post Comments (Atom). How to post a comment. Shelfari: Book reviews on your book blog.
Great Copywriters: Ogilvy says 'Hire people better than you!'
http://cskills.blogspot.com/2006/10/ogilvy-says-hire-people-better-than.html
Helen Lansdowne Resor, Rosser Reeves, Claude Hopkins, Bruce Barton, David Ogivly and Leo Burnett. Friday, October 12, 2007. Ogilvy says 'Hire people better than you! In 1962 Ogilvy wrote his first book, "Confessions of an Advertising Man." Ogilvy did not expect much but the book sold 400,000 copies in its first five years, and more than a million copies in twenty years time. He made the ad business attractive and attracted bright people. In 1965 Ogilvy retired from advertising. Adam Chuah 068066 said.
Great Copywriters: Emphasizing the Negative (1)
http://cskills.blogspot.com/2006/09/emphasizing-negative-1.html
Helen Lansdowne Resor, Rosser Reeves, Claude Hopkins, Bruce Barton, David Ogivly and Leo Burnett. Thursday, May 31, 2007. Emphasizing the Negative (1). Often A Bridesmaid But Never The Bride. Dramatize the Problem: The needing heart of a 1930's woman on her quest to marry. She was one who 'possessed grace, charm and loveliness' but had unpleasant breath (halitosis). Give a Solution to the Problem: Use Listerine to get rid of bad breath, stop spinsterhood and get married (! Let the Brand Own the Solution.
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Great Copywriters
Helen Lansdowne Resor, Rosser Reeves, Claude Hopkins, Bruce Barton, David Ogivly and Leo Burnett. Thursday, November 17, 2011. A warm welcome to my new batch of Copywriting learners. In this course we will learn from 6 of the greatest copywriters of all times: Helen Lansdowne-Resor, Claude Hopkins, Bruce Barton, Rosser Reeves, David Ogilvy and Leo Burnett. For some background reading read this article. From Randall Rothenberg. It gives you a grand overview of advertising history. Read more: http:/ www...
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