cstraus.com

CASANDRA.STRAUS

Various styles and sizes created for various projects. Elements: Website, Email, Quiz. For the summer season of 2016 the Teavana marketing team requested that we create a digital experience that helped customers find their Iced Identity. By answering a short, fun quiz customers we given results based on a flavor that fits their summer vibe. The results page allowed you to shop key teas, customized merchandise assortments, and share out results on social media. Elements: Mobile Optimized Emails. A selecti...

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CASANDRA.STRAUS | cstraus.com Reviews

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Various styles and sizes created for various projects. Elements: Website, Email, Quiz. For the summer season of 2016 the Teavana marketing team requested that we create a digital experience that helped customers find their Iced Identity. By answering a short, fun quiz customers we given results based on a flavor that fits their summer vibe. The results page allowed you to shop key teas, customized merchandise assortments, and share out results on social media. Elements: Mobile Optimized Emails. A selecti...

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1 work

2 resume

3 posters

4 teavana summer identity

5 art direction

6 teavana emails

7 videos

8 egg white delight

9 the squad

10 elements packaging

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work,resume,posters,teavana summer identity,art direction,teavana emails,videos,egg white delight,the squad,elements packaging,7up rebranding,teavana holiday pins,elements pinterest pins,three wise monkeys,elements publication design,purell hand sanitizer

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CASANDRA.STRAUS | cstraus.com Reviews

https://cstraus.com

Various styles and sizes created for various projects. Elements: Website, Email, Quiz. For the summer season of 2016 the Teavana marketing team requested that we create a digital experience that helped customers find their Iced Identity. By answering a short, fun quiz customers we given results based on a flavor that fits their summer vibe. The results page allowed you to shop key teas, customized merchandise assortments, and share out results on social media. Elements: Mobile Optimized Emails. A selecti...

INTERNAL PAGES

cstraus.com

1

FOAMME CHILDREN’S BODY SOAP — CASANDRA.STRAUS

http://www.cstraus.com/foamme-childrens-body-soap

FOAMME CHILDREN’S BODY SOAP. This fictitious soap brand was created in order to showcase hand-developed typography. Because the soap is targeted towards children, I used bright colors and fun names to help grab the child’s attention while helping them be excited to use the product. Powered by Squarespace 6.

2

THE NEIGHBORHOOD HAND UP — CASANDRA.STRAUS

http://www.cstraus.com/the-neighborhood-hand-up

THE NEIGHBORHOOD HAND UP. This project was created as a fictitious subprogram for a local homeless organization in Salt Lake City that provides free meals for those in need throughout the city. I wanted the name and color choices to evoke a sense of warmth and community while clearly expressing what the program was all about. Powered by Squarespace 6.

3

PURELL HAND SANITIZER — CASANDRA.STRAUS

http://www.cstraus.com/purell-hand-sanitizer

Elements: Point of Sale - Print - Alternative Media Placement. BIG IDEA: You touch scary germs everyday and don’t wash your hands afterwards. EXECUTION: Create a series of outdoor posters that show germs in their scary state and make the consumer think about what they are touching. Powered by Squarespace 6.

4

PROFESSIONAL’S CHOICE GRAFFITI REMOVER — CASANDRA.STRAUS

http://www.cstraus.com/professionals-choice-graffiti-remover

PROFESSIONAL’S CHOICE GRAFFITI REMOVER. Elements: Label, Packaging. This generic graffiti remover brand needed a facelift. Using a visual interpretation of what the product does, this packaging will stand apart from its competitors and give a fresh face to an otherwise boring product. Powered by Squarespace 6.

5

EGG WHITE DELIGHT — CASANDRA.STRAUS

http://www.cstraus.com/eggwhitedelight

Elements: Website, Custom Typography. This concept was developed by ACD team Brian Trecka (AD) and Deb Pahl (CW) in 2013 at DDB Chicago for the launch of McDonald's new Egg White Delight sandwich and other egg white breakfast offerings. The idea was to "flip" the original breakfast sandwich to showcase the new egg white substitution. I designed the website and created each of the custom typographic copy lock ups. This execution was also freatured on mobile devices as well. Powered by Squarespace 6.

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cstraus.com

CASANDRA.STRAUS

Various styles and sizes created for various projects. Elements: Website, Email, Quiz. For the summer season of 2016 the Teavana marketing team requested that we create a digital experience that helped customers find their Iced Identity. By answering a short, fun quiz customers we given results based on a flavor that fits their summer vibe. The results page allowed you to shop key teas, customized merchandise assortments, and share out results on social media. Elements: Mobile Optimized Emails. A selecti...

cstrauss.com

WELCOME

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cstrauss.net

WELCOME

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