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Marketing That Moves You!: August 2009

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Marketing That Moves You! Insights and Commentary on Marketing Trends, Tools and Technology. Monday, August 3, 2009. Differentiation doesn’t stop with a brand promise…it begins there. Once you have a strong brand promise, it’s time to bring it to life through the power of design. Companies who effectively leverage design to produce immediate, emotional, visual reactions to their offerings will not only motivate the consumer to align with their brand temporarily, but have a good shot at securing strong lo...

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Marketing That Moves You!: We Promise

http://marketingthatmovesyou.blogspot.com/2009/08/we-promise.html

Marketing That Moves You! Insights and Commentary on Marketing Trends, Tools and Technology. Monday, August 3, 2009. Our brains are hard wired to compare and contrast a variety of factors to make buying decisions. To do this effectively, the consumer must be able to define and recognize distinctions. Without this ability, people tend to become overwhelmed, confused, and potentially fearful (reducing trust). So, what does your brand promise? Does your promise distinguish you from your competitors?

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Marketing That Moves You!: To Use Free or Not to Use Free

http://marketingthatmovesyou.blogspot.com/2009/10/to-use-free-or-not-to-use-free.html

Marketing That Moves You! Insights and Commentary on Marketing Trends, Tools and Technology. Thursday, October 1, 2009. To Use Free or Not to Use Free. Experts have figured this one out. But so many people, especially start-ups and small businesses are starting to run their own eCampaigns. And Tiffany. There are exceptions, of course. Don't spell the word in upper case or use an exclamation point with it. These examples will likely penalize you on points. Posted by CT Solutions Group. Novelty vs. Ben...

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Marketing That Moves You!: Do Shortcomings of WOM Still Apply?

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Marketing That Moves You! Insights and Commentary on Marketing Trends, Tools and Technology. Thursday, October 1, 2009. Do Shortcomings of WOM Still Apply? A past article at " Marketing Profs. Outlined the shortcomings of the organic, spontaneous, and practically cost-free method of bringing in business.word-of-mouth ( WOM. Two of the reasons cited why relying on WOM. Alone is not good enough:. 1There are no efficiencies of scale in WOM. 2Many companies, especially in the B2B environment, regard WOM.

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Marketing That Moves You!: October 2009

http://marketingthatmovesyou.blogspot.com/2009_10_01_archive.html

Marketing That Moves You! Insights and Commentary on Marketing Trends, Tools and Technology. Thursday, October 1, 2009. To Use Free or Not to Use Free. Experts have figured this one out. But so many people, especially start-ups and small businesses are starting to run their own eCampaigns. And Tiffany. There are exceptions, of course. Don't spell the word in upper case or use an exclamation point with it. These examples will likely penalize you on points. Posted by CT Solutions Group. Recently listed sev...

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Marketing That Moves You!: Incentive Offers

http://marketingthatmovesyou.blogspot.com/2009/10/incentive-offers.html

Marketing That Moves You! Insights and Commentary on Marketing Trends, Tools and Technology. Thursday, October 1, 2009. 8226; "The vendor will finance the deal". 8226; "The vendor will throw in the education for free.". 8226; "The vendor will cover all travel expenses for the team getting trained.". Posted by CT Solutions Group. Subscribe to: Post Comments (Atom). CTSG's monthly book review. Marketing Articles and Tips. Marketing articles and tips from CTSG. Join Our Mailing List. Subscribe to Our Blog.

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Marketing That Moves You!: Rejoining the Customer Converation

http://marketingthatmovesyou.blogspot.com/2010/02/rejoining-customer-converation.html

Marketing That Moves You! Insights and Commentary on Marketing Trends, Tools and Technology. Wednesday, February 3, 2010. Rejoining the Customer Converation. As a marketing consultant, I am constantly asked "Why Social Media? Should I tweet or join FaceBook. The reality is the customer today wants to interact with business in a different way. Social media allows anyone to comment on a company's performance. So you better deliver! But back to the questions at hand: Why Social Media? Fastidious answers in ...

marketingthatmovesyou.blogspot.com

Marketing That Moves You!: February 2010

http://marketingthatmovesyou.blogspot.com/2010_02_01_archive.html

Marketing That Moves You! Insights and Commentary on Marketing Trends, Tools and Technology. Wednesday, February 3, 2010. Rejoining the Customer Converation. As a marketing consultant, I am constantly asked "Why Social Media? Should I tweet or join FaceBook. The reality is the customer today wants to interact with business in a different way. Social media allows anyone to comment on a company's performance. So you better deliver! But back to the questions at hand: Why Social Media? Join Our Mailing List.

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Marketing That Moves You!: Novelty vs. Benefit

http://marketingthatmovesyou.blogspot.com/2009/10/novelty-vs-benefit.html

Marketing That Moves You! Insights and Commentary on Marketing Trends, Tools and Technology. Thursday, October 1, 2009. Novelty vs. Benefit. I agree with this concept to a point. Novelty is risky; but, if you have something novel that has potential benefits, then marketers will know how to create a value proposition that will mitigate risk. It is not an either/or scenario! Posted by CT Solutions Group. Subscribe to: Post Comments (Atom). CTSG's monthly book review. Marketing Articles and Tips.