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My name is Bill Jaichner, and I've been in the CPG business for over 20 years now, in various positions of Sales, Trade, Shopper, Category and Insights. My educational background is in the Humanities, in addition to graduate studies in Sociology and Anthropology, as well as Business. I've worked primarily for large manufacturers, in addition to brief stints with a syndicated data supplier, and retail supply chain. How do we deliver her a great experience? Welcome to the Site.

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My name is Bill Jaichner, and I've been in the CPG business for over 20 years now, in various positions of Sales, Trade, Shopper, Category and Insights. My educational background is in the Humanities, in addition to graduate studies in Sociology and Anthropology, as well as Business. I've worked primarily for large manufacturers, in addition to brief stints with a syndicated data supplier, and retail supply chain. How do we deliver her a great experience? Welcome to the Site.
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Home | cultureandshopperbehavior.net Reviews

https://cultureandshopperbehavior.net

My name is Bill Jaichner, and I've been in the CPG business for over 20 years now, in various positions of Sales, Trade, Shopper, Category and Insights. My educational background is in the Humanities, in addition to graduate studies in Sociology and Anthropology, as well as Business. I've worked primarily for large manufacturers, in addition to brief stints with a syndicated data supplier, and retail supply chain. How do we deliver her a great experience? Welcome to the Site.

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cultureandshopperbehavior.net cultureandshopperbehavior.net
1

Culture And Shopper Behavior - Online

http://www.cultureandshopperbehavior.net/home.html

Culture And Shopper Behavior Insights. This space is dedicated to the ever-evolving world of culture and shopper behavior insights and activation, with a focus on her activities all along the path-to -purchase. We'll explore the myriad of drivers of her behavior, and how we positively influence her activities. Check back frequently for new thoughts and ideas, and remember- think Shopper first. How do we deliver her a great experience? Many speak to the idea that the path-to-purchase is no longer linear- ...

2

Inside the Store

http://www.cultureandshopperbehavior.net/in-store.html

The Challenge of the Ethnographer. Of course various tools have become available, including neural tracking and even hypnosis, which attempt to strip back the layers of our conscious, and get to deeper levels of understanding. As those and others progress, their value should be immense- until then, let's keep hiding behind those displays! Show me the Way 2/28/15. Connecting Along the Path to Purchase. Why is this so key?

3

Insights

http://www.cultureandshopperbehavior.net/insights.html

Smarter, better, faster. Net, it's not easy, but to maximize a business process with so much potential value rarely is. Data, data, data. OK, What Now?

4

Conversation

http://www.cultureandshopperbehavior.net/conversation.html

Decoding Cultural Drivers 3/7/15. Creating CPG Offers that Resonate. The concept of culture is one often bandied about, but often misunderstood. The traditional, popular ideas of culture-movies, books, works of art, etc- are not culture in the technical sense, but in fact mere representations of it. Though many theories or definitions of culture abound, one of the more useful and provocative ones is coincidentally one of the simplest- it states culture merely as thoughts, feelings, and beliefs. Like all ...

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My name is Bill Jaichner, and I've been in the CPG business for over 20 years now, in various positions of Sales, Trade, Shopper, Category and Insights. My educational background is in the Humanities, in addition to graduate studies in Sociology and Anthropology, as well as Business. I've worked primarily for large manufacturers, in addition to brief stints with a syndicated data supplier, and retail supply chain. How do we deliver her a great experience? Welcome to the Site.

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