currantmobile.blogspot.com

Currant

Fresh from the grapevine, Currant is a new mobile-based micro-blogging platform providing instant, real-time reviews on all your favourite restaurants and bars! The development of ICT and increased Internet usage have heavily impacted the communication between customers and vendors (Niininen et al. 2007) One area of the hospitality industry particularly affected by this phenomenon is the restaurant sub-sector. Several findings support these claims:. 12 e-WOM as a Marketing Tool. 2011 ). Also, since 2...

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Currant | currantmobile.blogspot.com Reviews

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Fresh from the grapevine, Currant is a new mobile-based micro-blogging platform providing instant, real-time reviews on all your favourite restaurants and bars! The development of ICT and increased Internet usage have heavily impacted the communication between customers and vendors (Niininen et al. 2007) One area of the hospitality industry particularly affected by this phenomenon is the restaurant sub-sector. Several findings support these claims:. 12 e-WOM as a Marketing Tool. 2011 ). Also, since 2...

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1 currant

2 11 initial thoughts

3 posted by

4 koogepanini

5 2 comments

6 no comments

7 preface

8 main objectives

9 the process

10 currant specific lingo

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Currant | currantmobile.blogspot.com Reviews

https://currantmobile.blogspot.com

Fresh from the grapevine, Currant is a new mobile-based micro-blogging platform providing instant, real-time reviews on all your favourite restaurants and bars! The development of ICT and increased Internet usage have heavily impacted the communication between customers and vendors (Niininen et al. 2007) One area of the hospitality industry particularly affected by this phenomenon is the restaurant sub-sector. Several findings support these claims:. 12 e-WOM as a Marketing Tool. 2011 ). Also, since 2...

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currantmobile.blogspot.com

1

Currant: 5.1 Reference List

http://www.currantmobile.blogspot.com/2012/10/51-bibliography.html

Fresh from the grapevine, Currant is a new mobile-based micro-blogging platform providing instant, real-time reviews on all your favourite restaurants and bars! Brandau, M. (2012) ‘Functionality Drives Restaurant Mobile App Adoption’ [Online]. Nation’s Restaurant News. Accessed 11 November 2012]. Chan, Y., Ngai, E.W.T. (2011) ‘Conceptualising Electronic Word of Mouth Activity: An Input-Process-Output Perspective’, Marketing Intelligence and Planning. Vol29, Iss: 5, pp. 488 – 516. Http:/ www.qsrmagazi...

2

Currant: 3.1 The Concept and Why It is Innovative

http://www.currantmobile.blogspot.com/2012/10/31-concept-and-its-innovation.html

Fresh from the grapevine, Currant is a new mobile-based micro-blogging platform providing instant, real-time reviews on all your favourite restaurants and bars! 31 The Concept and Why It is Innovative. Selecting a 24-hr fresh review thread. Making a micro-blog post (140 character limit). Reply to an existing Splash. Similar to Likes on Facebook, if a review has been useful, users can award other users with Currants. The opposite of awarding a Currant. The number of publicly released “currants&#8221...

3

Currant: 1.2 e-WOM as a Marketing Tool

http://www.currantmobile.blogspot.com/2012/10/13-implications-on-industry.html

Fresh from the grapevine, Currant is a new mobile-based micro-blogging platform providing instant, real-time reviews on all your favourite restaurants and bars! 12 e-WOM as a Marketing Tool. User-generated reviews are effortlessly accessible by Internet users. Research indicates that many internet users are believed to participate in one or more online communities either directly or indirectly ( Chan et al. Subscribe to: Post Comments (Atom). 12 e-WOM as a Marketing Tool. 13 Implications of Social Media.

4

Currant: 2.1 The Customer Need

http://www.currantmobile.blogspot.com/2012/10/21-customer-need.html

Fresh from the grapevine, Currant is a new mobile-based micro-blogging platform providing instant, real-time reviews on all your favourite restaurants and bars! 21 The Customer Need. Researchers have indicated that information exchange is an important factor for consumers’ decision making process (Sreenivasan et al. Subscribe to: Post Comments (Atom). 12 e-WOM as a Marketing Tool. 13 Implications of Social Media. 21 The Customer Need. 31 The Concept and Why It is Innovative. The Life Cooking Project.

5

Currant: 1.1 Initial Thoughts

http://www.currantmobile.blogspot.com/2012/10/11-initial-concept.html

Fresh from the grapevine, Currant is a new mobile-based micro-blogging platform providing instant, real-time reviews on all your favourite restaurants and bars! The development of ICT and increased Internet usage have heavily impacted the communication between customers and vendors (Niininen et al. 2007) One area of the hospitality industry particularly affected by this phenomenon is the restaurant sub-sector. Several findings support these claims:. October 26, 2012 at 5:22 AM. 21 The Customer Need.

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Currant

Fresh from the grapevine, Currant is a new mobile-based micro-blogging platform providing instant, real-time reviews on all your favourite restaurants and bars! The development of ICT and increased Internet usage have heavily impacted the communication between customers and vendors (Niininen et al. 2007) One area of the hospitality industry particularly affected by this phenomenon is the restaurant sub-sector. Several findings support these claims:. 12 e-WOM as a Marketing Tool. 2011 ). Also, since 2...

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