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The Customer is King

The Customer is King. One student's view on the world of Customer Insights. Saturday, August 05, 2006. Entry 10 - Yes, I watch "The OC". As Customer Insights comes to a close and the summer semester wraps up, I guess it makes sense that the notion of customer insights has firmly burned itself into my brain. I can't watch TV or flip through a magazine without trying to analyze the products and the ads and doing a little backward analysis. Flashy ad with fast music? I can blog about that! And what sports y...

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The Customer is King. One student's view on the world of Customer Insights. Saturday, August 05, 2006. Entry 10 - Yes, I watch The OC. As Customer Insights comes to a close and the summer semester wraps up, I guess it makes sense that the notion of customer insights has firmly burned itself into my brain. I can't watch TV or flip through a magazine without trying to analyze the products and the ads and doing a little backward analysis. Flashy ad with fast music? I can blog about that! And what sports y...
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The Customer is King | custinsight.blogspot.com Reviews

https://custinsight.blogspot.com

The Customer is King. One student's view on the world of Customer Insights. Saturday, August 05, 2006. Entry 10 - Yes, I watch "The OC". As Customer Insights comes to a close and the summer semester wraps up, I guess it makes sense that the notion of customer insights has firmly burned itself into my brain. I can't watch TV or flip through a magazine without trying to analyze the products and the ads and doing a little backward analysis. Flashy ad with fast music? I can blog about that! And what sports y...

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1

The Customer is King: Entry 10 - Yes, I watch "The OC"

http://www.custinsight.blogspot.com/2006/08/entry-10-yes-i-watch-oc.html

The Customer is King. One student's view on the world of Customer Insights. Saturday, August 05, 2006. Entry 10 - Yes, I watch "The OC". As Customer Insights comes to a close and the summer semester wraps up, I guess it makes sense that the notion of customer insights has firmly burned itself into my brain. I can't watch TV or flip through a magazine without trying to analyze the products and the ads and doing a little backward analysis. Flashy ad with fast music? I can blog about that! And what sports y...

2

The Customer is King: Entry 8 - Sony's oversight - a lack of insight?

http://www.custinsight.blogspot.com/2006/07/entry-8-sonys-oversight-lack-of.html

The Customer is King. One student's view on the world of Customer Insights. Sunday, July 23, 2006. Entry 8 - Sony's oversight - a lack of insight? I was going to write about Microsoft's new "iPod killer" that was annouced this week, but I in looking up some specs there I stumbled upon this article. So what is Sony really trying to do here? Thinking of collective experiences and how it impacts perception let me to look at the role of archetypes in marketing. I tend to think of archetypes in literature...

3

The Customer is King: July 2006

http://www.custinsight.blogspot.com/2006_07_01_archive.html

The Customer is King. One student's view on the world of Customer Insights. Saturday, July 29, 2006. Entry 9 - When it comes to InStyle magazine, I agree with Val. So this week we have another required entry, to read the blogs from our class and comment. It's easy to see how reading blogs can become a very time consuming practice. My classmates have a lot of interesting things to say. In the end, I figured I'd talk to Valerie's latest post, regarding Celebrity marketing. Check out Val's blog entry. I don...

4

The Customer is King: Entry 6 - Forget Tide, I buy Coach because it's the brand my mother bought

http://www.custinsight.blogspot.com/2006/07/entry-6-forget-tide-i-buy-coach.html

The Customer is King. One student's view on the world of Customer Insights. Sunday, July 09, 2006. Entry 6 - Forget Tide, I buy Coach because it's the brand my mother bought. I've been hoping I could find a way to incorporate Coach into one of these posts. I've been trying to come up with something a little more creative than simply "I hope my post-MBA salary allows me to purchase a good deal more Coach bags, watches, and shoes, one in every color under the sun! My guess is it's the latter.

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The Customer is King: Entry 7 - Pass the Courvoisier: Product Placement Beyond Movies and TV

http://www.custinsight.blogspot.com/2006/07/entry-7-pass-courvoisier-product.html

The Customer is King. One student's view on the world of Customer Insights. Friday, July 14, 2006. Entry 7 - Pass the Courvoisier: Product Placement Beyond Movies and TV. Interestingly enough, the same week a morning radio show was discussing the top placements in hip-hop songs. Sadly, I hadn't really thought about this one (what kind of marketer am I! Do these types of messages carry more weight to us now, since we aren't yet desensitized to them as we are to the placement in film and TV? Entry 2 - Look...

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Customer Insights: June 2006

http://customer-insights.blogspot.com/2006_06_01_archive.html

This is the central blog used for the Customer Insights class at the University of Texas. Friday, June 02, 2006. Here is your first required entry:. Think about a customer experience that you've had recently that was either great or terrible. Discuss what made it so good or so bad. Is there anything about you, personally, that made it seem any better or worse than it might have been for others? Is there any way that they could improve and/or are there lessons to be learned for other companies/brands?

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Customer Insights: July 2006

http://customer-insights.blogspot.com/2006_07_01_archive.html

This is the central blog used for the Customer Insights class at the University of Texas. Sunday, July 02, 2006. 2nd Required Entry (Entry #5). For this one, I'd like you to read through some blogs out there and find a post related to customer insights or customer experiences (that can be fairly broad). Posted by stephen @ 6:41 PM. View my complete profile. Links to Student Blogs. Our TA: Victor Saenz. Links to Other Blogs. 2nd Required Entry (Entry #5). Welcome to the Customer Insights Blog!

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The Customer is King

The Customer is King. One student's view on the world of Customer Insights. Saturday, August 05, 2006. Entry 10 - Yes, I watch "The OC". As Customer Insights comes to a close and the summer semester wraps up, I guess it makes sense that the notion of customer insights has firmly burned itself into my brain. I can't watch TV or flip through a magazine without trying to analyze the products and the ads and doing a little backward analysis. Flashy ad with fast music? I can blog about that! And what sports y...

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