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Customer Loyalty Consultants The Wright Associates - Customer Loyalty Programmes and Customer Loyalty Schemes

Customer Loyalty Consultants specialising in development and implementation of Customer Loyalty Programmes & Customer Loyalty Schemes

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Customer Loyalty Consultants The Wright Associates - Customer Loyalty Programmes and Customer Loyalty Schemes | customer-loyalty.co.uk Reviews
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Customer Loyalty Consultants specialising in development and implementation of Customer Loyalty Programmes & Customer Loyalty Schemes
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Customer Loyalty Consultants The Wright Associates - Customer Loyalty Programmes and Customer Loyalty Schemes | customer-loyalty.co.uk Reviews

https://customer-loyalty.co.uk

Customer Loyalty Consultants specialising in development and implementation of Customer Loyalty Programmes & Customer Loyalty Schemes

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1

Customer Loyalty Consultants The Wright Associates - Customer Loyalty Programmes and Customer Loyalty Schemes

http://customer-loyalty.co.uk/home.htm

The Wright Associates specialise in the derivation, development and implementation of innovative and practical Customer Loyalty Strategy. Fundamental to our approach is a detailed financial assessment of the commercial viability of any customer loyalty initiative. Barry has over 25 years of customer loyalty experience across a wide range of sectors and including the derivation, development, launch and ongoing management of Loyalty Programmes and Customer Loyalty Schemes, both as a client and agency side.

2

Loyalty Projects & Case Studies - The Wright Associates.

http://customer-loyalty.co.uk/projects.htm

Over the past 15 years I have worked across a wide range of sectors and in many regions of the World. The following seeks to summarise this wide range of experience and provides some links to case studies. Arcadian Hotels - UK. BAA - British Airports Authority. GNC - General Nutrition Centres. Donate As You Spend. An International Hotel Corporation. Radisson SAS (Rezidor SAS). Swire Retail - Hong Kong and Papua New Guinea. An Islamic Finance Company - Dubai. A Major KSA Credit Card Provider.

3

The Wright Associates Customer Loyalty Consultants - Background

http://customer-loyalty.co.uk/background.htm

Loyalty Programme Development - Business Structures - Business Modelling - IFRIC13. Loyalty Programme Business Structure and Modelling. Over the past few years, Barry Wright has been responsible for deriving and recommending the organisational and reward structure for a number of major reward programmes in Europe and The Middle East. Management of these has been recommended in line with IFRIC13 Customer Loyalty Programmes accounting guidelines, which finally came into force in July 2008. Finally a 5-year...

4

Approach to Customer Loyalty Programme Modelling and the implications of IFRIC 13, IFRIC13 and IAS18 and fair value

http://customer-loyalty.co.uk/approach.htm

Financial Modelling of Loyalty Programmes and IFRIC13. Own vs 3rd Party Rewards. IAS18 and Fair Value. Implications for Loyalty Programmes. Customer Satisfaction and Loyalty. Developing Customer Loyalty is about building profitable relationships with customers to influence their commitment to one company or product over another. Loyalty Programme Business Structure and Modelling - Implications of IFRIC13. The management structure of reward programmes is particularly important where the loyalty programme ...

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Customer Loyalty Consultants The Wright Associates - Customer Loyalty Programmes and Customer Loyalty Schemes

The Wright Associates specialise in the derivation, development and implementation of innovative and practical Customer Loyalty Strategy. Fundamental to our approach is a detailed financial assessment of the commercial viability of any customer loyalty initiative. Barry has over 25 years of customer loyalty experience across a wide range of sectors and including the derivation, development, launch and ongoing management of Loyalty Programmes and Customer Loyalty Schemes, both as a client and agency side.

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