CUSTOMERENGINES.COM

Customer Engines

It means building a single marketing system, instrumented and automated, that can engage and track prospects and customers through the entire sales cycle. Over multiple sales cycles. A machine that’s future-proof and designed to scale. A Customer Engine, if you like. Over the last 15 or so years I have built revenue-generating machines for B2B software companies ranging from less than $1M in annual revenue to more than $2B, and I realized early that the models and basic principles are the same. These fun...

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Customer Engines | customerengines.com Reviews

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It means building a single marketing system, instrumented and automated, that can engage and track prospects and customers through the entire sales cycle. Over multiple sales cycles. A machine that’s future-proof and designed to scale. A Customer Engine, if you like. Over the last 15 or so years I have built revenue-generating machines for B2B software companies ranging from less than $1M in annual revenue to more than $2B, and I realized early that the models and basic principles are the same. These fun...

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Customer Engines | customerengines.com Reviews

https://customerengines.com

It means building a single marketing system, instrumented and automated, that can engage and track prospects and customers through the entire sales cycle. Over multiple sales cycles. A machine that’s future-proof and designed to scale. A Customer Engine, if you like. Over the last 15 or so years I have built revenue-generating machines for B2B software companies ranging from less than $1M in annual revenue to more than $2B, and I realized early that the models and basic principles are the same. These fun...

INTERNAL PAGES

customerengines.com

1

Restarting, and the Joy of Meeting Smart People | Customer Engines

http://customerengines.com/restarting

Restarting, and the Joy of Meeting Smart People. January 20, 2010. After almost six months of ignoring this blog, I’ve decided to get back in the saddle and start posting about what I’ve learned and some of the interesting stuff I see happening in effective B2B Marketing. It’s well worth reading. We were introduced by a mutual friend, and it was wonderful spending an hour with someone who truly gets it. I particularly like the Eight Skills For Tomorrow’s Marketers. Remember, Marketing is ultimately about...

2

Blog | Customer Engines

http://customerengines.com/blog

If You Want to Get Aligned with Sales, Stop Generating Leads. January 30, 2016. I’ve built, managed, or worked with lots of B2B demand gen teams in my career, and I keep seeing (and fixing) the same friction between Marketing and Sales. There’s actually a simple fix to this problem, one that aligns Marketing, Sales, prospects, and even customers. So we have a gap. Supposedly good leads don’t get follow up, and Sales complains that Marketing isn’t helping them make their numbers. Most of the so-called dem...

3

Truth, Trust and Reaching Your Inner Google | Customer Engines

http://customerengines.com/reaching-that-inner-google

Truth, Trust and Reaching Your Inner Google. February 3, 2010. This post originally discussed several different ideas related to this concept of being genuine, but I decided to split it up.To me they are all interconnected, so I will get to them all in subsequent posts. Get one, and you will get them all. We all know that it’s important to build trust in the minds of prospects and customers to create a profitable long-term relationship with them, right? But what if that’s too late? When I want to look fo...

4

What Is A Customer Engine? | Customer Engines

http://customerengines.com/what-is-a-customer-engine-2

What Is A Customer Engine? July 9, 2014. I chose the Customer Engines name because that’s what I’ve been building and refining for a while now. End-to-end Marketing machines that run 24/7, work anywhere on the globe, and drive maximum revenue at minimum cost. Oh, and make the happiest customers…. At it’s core, this concept has three key components:. It’s online, and the customers are in control. On their schedule. Are you ready? If your inbound, web-based content, offers and calls to action aren’t ...

5

About | Customer Engines

http://customerengines.com/about

Is the label I use for the way I think about modern marketing. A serial early adopter of new marketing technology, I have a long history of bringing innovative tools and processes to bear on complex business problems, staying ahead of the competition and the market. Marketing automation, online communities, webinars, permission-based email and social networking tools all became part of the machine and deployed as B2B revenue enablers well before the mainstream. For more detail, see my LinkedIn.

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customerengines.com

Customer Engines

It means building a single marketing system, instrumented and automated, that can engage and track prospects and customers through the entire sales cycle. Over multiple sales cycles. A machine that’s future-proof and designed to scale. A Customer Engine, if you like. Over the last 15 or so years I have built revenue-generating machines for B2B software companies ranging from less than $1M in annual revenue to more than $2B, and I realized early that the models and basic principles are the same. These fun...

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