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The Customer Experience Blog - cx-blog.com

Ralf Hetzer's blog on customer experience, strategy & innovation. Articles, opinions and research, written with a cross channel attitude.

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The Customer Experience Blog - cx-blog.com | cx-blog.com Reviews
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Ralf Hetzer's blog on customer experience, strategy & innovation. Articles, opinions and research, written with a cross channel attitude.
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The Customer Experience Blog - cx-blog.com | cx-blog.com Reviews

https://cx-blog.com

Ralf Hetzer's blog on customer experience, strategy & innovation. Articles, opinions and research, written with a cross channel attitude.

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cx-blog.com cx-blog.com
1

Cross Channel Archives - cx-blog.com

http://cx-blog.com/category/channels/cross-channel

The Customer Experience Blog. Ralf Hetzer's blog on customer experience and digital transformation. IKEA builds bridges between online and offline. During the holiday break I paid a visit to the local IKEA store here in Essen. I was amazed, how well IKEA has tailored its (mobile) website to the needs of onliners planning to go to a local store. A very good cross channel experience. IKEA’s mobile site acts as stock level check and shopping list. Made it easy to access their site thanks to the mobile design.

2

shopping list Archives - cx-blog.com

http://cx-blog.com/tag/shopping-list

The Customer Experience Blog. Ralf Hetzer's blog on customer experience and digital transformation. IKEA builds bridges between online and offline. During the holiday break I paid a visit to the local IKEA store here in Essen. I was amazed, how well IKEA has tailored its (mobile) website to the needs of onliners planning to go to a local store. A very good cross channel experience. IKEA’s mobile site acts as stock level check and shopping list. Made it easy to access their site thanks to the mobile design.

3

amsterdam Archives - cx-blog.com

http://cx-blog.com/tag/amsterdam

The Customer Experience Blog. Ralf Hetzer's blog on customer experience and digital transformation. Do signature elements stay crunchy over time? Many brands have introduced signature elements into their customer journeys to differentiate themselves from the competition. Some of these elements are built around the core service proposition but many are located at the outskirts of the original product or service offering. I ran into such an outskirtish element while staying at the Double Tree.

4

hotel Archives - cx-blog.com

http://cx-blog.com/tag/hotel

The Customer Experience Blog. Ralf Hetzer's blog on customer experience and digital transformation. Do signature elements stay crunchy over time? Many brands have introduced signature elements into their customer journeys to differentiate themselves from the competition. Some of these elements are built around the core service proposition but many are located at the outskirts of the original product or service offering. I ran into such an outskirtish element while staying at the Double Tree.

5

About... - Customer Experience. Strategy. Innovation.

http://cx-blog.com/about

The Customer Experience Blog. Ralf Hetzer's blog on customer experience and digital transformation. I’m Ralf Hetzer and passionate about excellent sales and service experiences. With a strong management consulting background and experience as a telco line manager for CX and service design, I aim to unite the best of both world for a company’s success: customer view & commercial view. For more information on my professional life, please visit my LinkedIn Profile. You can also find me on: Twitter.

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