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Zero Budget Marketing: How to write a more punchy speaker or author bio

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Thursday, July 25, 2013. How to write a more punchy speaker or author bio. Is there anything more cringe-worthy than writing a bio? Yes, actually: hearing one that you've written read out loud as you're being introduced as a speaker! So whenever I come across a clever (and mercifully short) bio, I take note. I look for clues about how to communicate better without the cringe. I'm talking about the bios at Rookie Mag. A few of my faves:. And Ballads of Suburbia. And is at work on another. Lives in Calcutt...

zerobudgetmarketingideas.blogspot.com

Zero Budget Marketing: What is marketing strategy? And more importantly - what ISN'Tmarketing strategy?

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Friday, August 16, 2013. What is marketing strategy? And more importantly - what ISN'Tmarketing strategy? A term I regularly hear used and abused is " marketing strategy". Most people, even smart business and/or marketing people, use it incorrectly. So here's my 'line in the sand' on marketing strategy:. Good marketing strategy - What it is:. A clear direction for how you'll be working to achieve your objectives. Something that ultimately can be summarised to a page (or better still, a paragraph). Someth...

zerobudgetmarketingideas.blogspot.com

Zero Budget Marketing: December 2012

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Sunday, December 16, 2012. Characteristics of a good name for a small business. A business name is something you're stuck with for a long time - you CAN change it, but it's expensive (to change all that branding) and risky (because you lose any established knowledge of your name in the market). So it's worth putting some thought into, not just from a creativity perspective, but from a practical approach too. Characteristics of a good business name. Use real words that describe your business if you can.

zerobudgetmarketingideas.blogspot.com

Zero Budget Marketing: October 2012

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Wednesday, October 17, 2012. Case Study on budget lead generation event - 2000% ROI. Events are a great way to get in front of many people (prospects! At once. Even if you're a small business, hosting an event can be an extremely cost-effective way of generating business leads- and demonstrating your business expertise. It's also a great way to share expertise so that all attendees benefit and think well of you. They've done a deal with a pub close to their office to get the space, tea and coffee for $150.

zerobudgetmarketingideas.blogspot.com

Zero Budget Marketing: May 2013

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Monday, May 13, 2013. How to Tuesday: Networking tips for business events. Networking is the NUMBER ONE "zero budget marketing" tool. I have been "teaching" people how to network for many, many years. It was a weird concept for me initially - I was a good networker, but breaking down what I did was difficult. Can something that comes naturally to some be taught to others? The answer is.of course! But it just means some of us will have to try a little harder to master it than others. Get there a little ea...

zerobudgetmarketingideas.blogspot.com

Zero Budget Marketing: August 2012

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Monday, August 06, 2012. Why fancy graphic design isn't always your friend online. I have worked with many clients over the years and some take some serious convincing that WORDS are as important as IMAGES in their marketing pieces. With online such a key delivery and marketing tool, words are more important than ever before. This is good news for zero budget marketers - as more of us can write than can design! So as long as your COPY is good, your emails can be effective. Which is one I have been workin...

zerobudgetmarketingideas.blogspot.com

Zero Budget Marketing: January 2013

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Tuesday, January 29, 2013. You can always spend more money. Let's face it - in marketing, more money is always wanted, no matter the size of your budget. The 'Shop a docket' founder was recently quoted in this interview. When he was asked this question:. If someone gave you $100,000 and said, “Invest this in your business by the end of the week – or lose it” what would you do? I’m sure I could use it, particularly as we have a bottomless marketing budget.". Don't ask if you're not going to action. Market...

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Useful stuff | brazen.com.au

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Our Brazen attitude delivers YOU marketing results. How we can help. Melbourne Events – Management, Marketing and Sponsorship. Melbourne Marketing Consulting & Implementation. Melbourne Online Marketing – strategy & delivery. Volunteering for Helping Hand Helping Hearts. Zero Budget Marketing BLOG. Raquo; Useful stuff. The world is full of useful stuff – but it can be very hard to find! As I find or try things, though, I include them here. Let me know if you find anything worth adding. Has a handy &#8220...