DANAISAGEEK.COM

eablanchette.wordpress.com

About | Talk About A [Digital] Revolution

https://eablanchette.wordpress.com/about

Talk About A [Digital] Revolution. This blog will explore the art of digital storytelling and its impact on integrated marketing communications. This is an example of a page. Unlike posts, which are displayed on your blog’s front page in the order they’re published, pages are better suited for more timeless content that you want to be easily accessible, like your About or Contact information. Click the Edit link to make changes to this page or add another page. Leave a Reply Cancel reply. Http:/ www....

laurenlebeaureynolds.wordpress.com

March 2015 – Emerging Traditions

https://laurenlebeaureynolds.wordpress.com/2015/03

The intersection of traditional and new media. Snowden vs. Data. Edward Snowden was the keynote speaker at SXSW in 2014. Delivering his speech via video conference. An audience member asked what the difference between the government tracking people and corporations was, why is okay for one and not the other? Despite this answer consumers do not want to be monitored in any sense, even if it will make their shopping experience better. Industry research showed that 77%. Industry research also showed that 67%.

laurenlebeaureynolds.wordpress.com

Stuff for the Sake of Stuff? – Emerging Traditions

https://laurenlebeaureynolds.wordpress.com/2015/02/02/stuff-for-the-sake-of-stuff

The intersection of traditional and new media. Stuff for the Sake of Stuff? 93% of B2B marketers currently use content marketing. A $44 billion industry that generates three times as many leads per dollar spent as traditional marketing tactics. Is getting on board with their recently launch sponsored content advertising, allowing advertisers to reach their audience with their content marketing pieces. So next time you pick up one of these content marketing pieces, will you think twice? Is Social Media Ma...

kkprice.wordpress.com

Twitter Embraces New Features | On the Rise

https://kkprice.wordpress.com/2015/02/01/twitter-embraces-new-features

Twitter Embraces New Features. New Release Shows Twitter Can Change. Dismal market news dogged Twitter for much of 2014, as investors were continually concerned about the growth of the user base and the strategic direction of the company. In July, Market Watch. Reported shares had fallen 9.5% since first-quarter results were released in late April, and were down 39% year-to-date, mainly due to investor worries that the company’s user base wasn’t growing fast enough. A Huffington Post. Looks like Twiter i...

laurenlebeaureynolds.wordpress.com

Dirty Money – Emerging Traditions

https://laurenlebeaureynolds.wordpress.com/2015/01/29/dirty-money/comment-page-1

The intersection of traditional and new media. Emerging media has resulted in a shift in marketers’ use of promotional tactics, this raises important questions about the use of persuasion and whether or not children can comprehend it. The skillet needed to recognize a Pepsi commercial and its purpose and Pepsi in a video game are quite different thought processes. Can children understand the difference between the two? If not, does this qualify as unethical? The study found that covert marketing tactics ...

laurenlebeaureynolds.wordpress.com

Dirty Money – Emerging Traditions

https://laurenlebeaureynolds.wordpress.com/2015/01/29/dirty-money

The intersection of traditional and new media. Emerging media has resulted in a shift in marketers’ use of promotional tactics, this raises important questions about the use of persuasion and whether or not children can comprehend it. The skillet needed to recognize a Pepsi commercial and its purpose and Pepsi in a video game are quite different thought processes. Can children understand the difference between the two? If not, does this qualify as unethical? The study found that covert marketing tactics ...

laurenlebeaureynolds.wordpress.com

A Spoonful of Ethics – Emerging Traditions

https://laurenlebeaureynolds.wordpress.com/2015/03/04/a-spoonful-of-ethics

The intersection of traditional and new media. A Spoonful of Ethics. From 2008 to 2011 the total media spending to promote child-targeted cereals increased by 34% from $197 million to $264 million. Despite these increases in advertising spending, the extent to which children understand that they are being advertised to is unknown. Children see cereal commercials. Tween’s Knowledge of Marketing Tactics, Skeptical Beyond Their Years. Are new and emerging marketing tactics targeting children unethical?

laurenlebeaureynolds.wordpress.com

Trust Issues – Emerging Traditions

https://laurenlebeaureynolds.wordpress.com/2015/03/13/trust-issues

The intersection of traditional and new media. Suzanne Fanning, President of Word of Mouth Marketing Association, was quoted in Forbes. Stating, millennials are the most connected generation of buyers the world has ever seen, but they don’t trust companies or CEOs they trust their friends and connections, and they want to hear about real experiences from real people. Make sure they are happy, satisfied customers, and provide easy ways for them to share. A Spoonful of Ethics. Snowden vs. Data. Notify me o...

laurenlebeaureynolds.wordpress.com

February 2015 – Emerging Traditions

https://laurenlebeaureynolds.wordpress.com/2015/02

The intersection of traditional and new media. With more than half of total online revenue. Coming from mobile devices, utilizing mobile advertising has become a must. However, mobile should also be utilized for sharing complex information otherwise difficult to communicate. In combination with a mobile game. Had downloaded the game through iTunes. Based on Chipotle’s success, is advergaming underutilized? Should advergaming be utilized as a catalyst for awareness? Is Social Media Making Us Honest? A nig...

laurenlebeaureynolds.wordpress.com

Is Social Media Making Us Honest? – Emerging Traditions

https://laurenlebeaureynolds.wordpress.com/2015/02/12/is-social-media-making-us-honest

The intersection of traditional and new media. Is Social Media Making Us Honest? Two weeks ago Brian Williams was the 23. Most trusted person in the country. And NBC Nightly News was drawing in 9.3 million viewers. A night. That has all drastically changed since it was unveiled that Williams lied about his role in a 2003 helicopter incident in Iraq. Williams’ has since been suspended for six months without pay. Would this have gone unnoticed if the video hadn’t been posed to Facebook? Social media is hol...