DANAROLLINS.COM

Dana Rollins:

Words Make Persuasion Possible. Advertising is a business for misfits. It’s a career populated by people with wildly divergent interests. It abhors a level playing field. Favoring instead those who consistently strive to tilt the field in their clients’ favor. Advertising attracts those who dare to span categories and spurn boxes: surprising people who can triangulate between behavioral economics, Josef Albers’ color theory and the content of a really good story. Core Writing Services Include:. Initial c...

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Dana Rollins: | danarollins.com Reviews

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Words Make Persuasion Possible. Advertising is a business for misfits. It’s a career populated by people with wildly divergent interests. It abhors a level playing field. Favoring instead those who consistently strive to tilt the field in their clients’ favor. Advertising attracts those who dare to span categories and spurn boxes: surprising people who can triangulate between behavioral economics, Josef Albers’ color theory and the content of a really good story. Core Writing Services Include:. Initial c...

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Dana Rollins: | danarollins.com Reviews

https://danarollins.com

Words Make Persuasion Possible. Advertising is a business for misfits. It’s a career populated by people with wildly divergent interests. It abhors a level playing field. Favoring instead those who consistently strive to tilt the field in their clients’ favor. Advertising attracts those who dare to span categories and spurn boxes: surprising people who can triangulate between behavioral economics, Josef Albers’ color theory and the content of a really good story. Core Writing Services Include:. Initial c...

INTERNAL PAGES

danarollins.com

1

Advertising | Dana Rollins:

http://www.danarollins.com/services/advertising

The very nature of advertising has changed. As the delivery vehicles have gotten more sophisticated so has the audience. The basics, however, remain the same.

2

Articles | Dana Rollins:

http://www.danarollins.com/essays-articles

Subject: Yoga Length: 1200 Words. Let me be clear about one thing, I’m not a brash person. I will admit that I’m often highly caffeinated sometimes to the point of inducing a fast-talking, glad-handing gregariousness that can put some used car salesmen to shame but overly self-assured, no. That’s not me. So, when I bounded into the studio for my first yoga class, snapped my fingers and clapped my hands together in an expression that said, ‘I got this,’ I like to think it was the coffee talking. I unrolle...

3

Me | Dana Rollins:

http://www.danarollins.com/me

I was born in Massachusetts sometime after the last ice age – you know the one that scraped off all of New England’s topsoil to make Long Island. Now I have a wife and a dog and I write for a living. Kind of makes up for the topsoil.

4

Strategy | Naming | Dana Rollins:

http://www.danarollins.com/services/strategy-naming-2

5

Broadcast | Dana Rollins:

http://www.danarollins.com/services/broadcast

Every good writer ‘hears’ the words internally as they are written. This is most important when writing for radio or television. Radio demands that words be delivered with the correct inflection. This is how the proper meaning is achieved. With television the visuals and transitions often determine pacing. In the case of any broadcast vehicle, everything must fit within the time purchased.

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Words Make Persuasion Possible. Advertising is a business for misfits. It’s a career populated by people with wildly divergent interests. It abhors a level playing field. Favoring instead those who consistently strive to tilt the field in their clients’ favor. Advertising attracts those who dare to span categories and spurn boxes: surprising people who can triangulate between behavioral economics, Josef Albers’ color theory and the content of a really good story. Core Writing Services Include:. Initial c...

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