curtwestlake.wordpress.com
About Curt Westlake | Marketing Pragmatism
https://curtwestlake.wordpress.com/about
Curt Westlake is the Senior Director of Marketing for CT&T, a Korean-based electric vehicle company that began operations in the U.S. in the spring of 2009. Since joining the company in May of that year, he has been enjoying an exciting ride in a business development capacity, and developing a brand strategy and the company’s retail model from a blank sheet of paper to final implementation. 2 responses to “. May 17, 2010 at 3:18 pm. While researching LSV and Golf cart manufacturers I ran across CT&T....
curtwestlake.wordpress.com
April | 2009 | Marketing Pragmatism
https://curtwestlake.wordpress.com/2009/04
Monthly Archives: April 2009. April 29, 2009 · 2:42 pm. Wow I read this article (granted its a couple months old) about Peter Arnell’s rationale for a new Pepsi logo design. What a load. And to think, they got paid $1 million for this. I wonder if anyone had the nerve to simply ask, “Yeah, that’s an impressive bit of mumbo-jumbo you threw at us, but do you have a version that doesn’t look like crap.”. April 9, 2009 · 2:19 pm. Social Media = No ROI. Here’s the link: The ROI for Social Media is Zero. I gue...
curtwestlake.wordpress.com
BP’s PR incompetence rivals their ability to cap an oil spill. | Marketing Pragmatism
https://curtwestlake.wordpress.com/2010/06/19/bps-pr-incompetence-rivals-their-ability-to-cap-an-oil-spill
Cool tool: BlueSwarm Social Media. June 19, 2010 · 11:15 am. BP’s PR incompetence rivals their ability to cap an oil spill. Adding to my outrage about the BP oil spill is my amazement at their incompetence at managing the PR crisis. It makes me think that if they run their oil operations the way they have mishandled their public messaging, no one should be surprised that this disaster happened in the first place. How clueless are these people? Bringing it back to the theme of my blog, BP out-thought them...
curtwestlake.wordpress.com
Marketing Pragmatism | Does it really have to be that complicated? The premise here is no. The fundamentals of good marketing are pretty simple. Here are some thoughts along those lines. | Page 2
https://curtwestlake.wordpress.com/page/2
Newer posts →. April 8, 2009 · 5:25 pm. CMOs Tightening Marketing Budgets. I guess that headline reflects a firm grasp of the obvious. Not feeling very creative today. Below is a chart from the eMarketer report on CMO plans regarding spending and budgets. The entire report is noted in the Links sidebar. Take a look. I think you will find it informative on a number of fronts. April 6, 2009 · 5:57 pm. Should I stay or should I go? Darling you gotta let me know. Should I stay or should I go? 8220;A good pla...
curtwestlake.wordpress.com
Buzzwords on the march! | Marketing Pragmatism
https://curtwestlake.wordpress.com/2010/06/13/buzzwords-on-the-march
Cool tool: BlueSwarm Social Media →. June 13, 2010 · 5:16 pm. Buzzwords on the march! Or the whimsically impaired: irony alert ). Buzzwords allow dynamic business leaders to break through the clutter, enhance workflow, and empower their organizations to think outside the box. This is true for organizations in B2B and B2C markets as well as companies that compete in cross-platform environments no matter the bandwidth of the organization. But in sum, a buzzword compliant work environment can in fact bring ...
davepoolblog.blogspot.com
Random Thoughts: Writing Mission Statements: The Ultimate Make-work Task
http://davepoolblog.blogspot.com/2010/01/writing-mission-statement-ultimate-make.html
Wednesday, January 13, 2010. Writing Mission Statements: The Ultimate Make-work Task. Oh, how I could go on about the ridiculous process of writing a mission statement and, in many cases, their ultimate irrelevance in the actual operating environment of a company, division or department. But I won't. Because it can all be summed up in one story. A story with the added virtue of being absolutely true. However, in a mid-afternoon update, my friend told me the group was stumped. They could not even agre...
davepoolblog.blogspot.com
Random Thoughts: Humble Comments on the Ego-Driven Internet
http://davepoolblog.blogspot.com/2010/07/humble-comments-on-ego-driven-internet.html
Friday, July 9, 2010. Humble Comments on the Ego-Driven Internet. A few days ago I spotted this tweet from my “Twitmigo” Kathy Broniecki (aka @katbron):. I admit that, like most everyone, I gravitate to anything that tends to validate a point of view I already have. Sensing that was the case here, I clicked on the link. For your convenience, here is the link without the shortened URL, so you can see the domain in advance:. Http:/ www.mediapost.com/? 8230;Sites like Blippy are simple and brilliant, becaus...
davepoolblog.blogspot.com
Random Thoughts: July 2009
http://davepoolblog.blogspot.com/2009_07_01_archive.html
Thursday, July 9, 2009. Social Media Users Confirm What I Just Said! Update: Just one day after I originally posted the entry below this one, Advertising Age. Ran a story on the results of a survey taken of social media users by Anderson Analytics . One of the questions they asked was: "Would you like more communication from brands? Now, mind you, these were social media users. The folks so many brands are reaching out to in an attempt to build relationships. Tuesday, July 7, 2009. Have a relationship wi...
davepoolblog.blogspot.com
Random Thoughts: Storytelling, Part 2 - You Must BE the Story
http://davepoolblog.blogspot.com/2009/12/storytelling-part-2-you-must-be-story.html
Friday, December 4, 2009. Storytelling, Part 2 - You Must BE the Story. On the same day that I posted my thoughts about how storytelling alone was not enough in an advertising message, I spotted the following tweet from Gennefer Snowfield (@Gennefer), one of the people I enjoy following on Twitter:. Revisiting some of the commercials in the campaign ( http:/ bit.ly/5Pcmo. And that led me to remember an article I'd once read about the legendary radio advertising team of Dick and Bert. Through the late...
davepoolblog.blogspot.com
Random Thoughts: In an Era of "Authentic," We're Still Talking Bullspeak
http://davepoolblog.blogspot.com/2009/05/in-era-of-authentic-were-still-talking.html
Wednesday, May 13, 2009. In an Era of "Authentic," We're Still Talking Bullspeak. To my ear, people who lace their conversations with “marketing bullshit” sound about as impressive as Cliff Clavin, the bar know-it-all on the TV show, Cheers. If you doubt for a second how pervasive this is (Perhaps because you’ve adsorbed it into your own business vocabulary? Just askin’), do a Google search for that phrase. It will return almost a quarter of a million hits. . We’ve all seen classic examples of ob...
