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David IDBrand Strategy and Positioning. Value Propositions for B2B Companies. Why Johnny Can’t Brand. What I Didn’t Know Could Fill a Book. We help challenger brands. Positioning Challenge: Consumers believed Astra Zeneca was more interested in profits than people. Consumers both love […]. Positioning Challenge: Aon Healthcare was viewed as a commoditized insurance brokerage. Aon Healthcare, a major […]. City of San Antonio. Top 5 Marketing Books of 2006". Starbucks Wants Human Connections.
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