market-ing.si
MARKET-ING | MARKETING SOLUTIONS - MARKET-ING
http://market-ing.si/si
Stop thinking about obstacles. Focus on opportunities instead. How to increase the sales? Which element influencing the sales, we have to change? How to make a difference with small investments? CUSTOMER & CONSUMER. Our business exists because of customers / consumers. The money we get is just the reward for making them happy. When I started working in marketing more than 20 years ago, everything looked simple. In the old times everybody was a marketing expert: from the director to the cleaning lady.
market-ing.si
MARKET-ING | PRODUCT STRATEGIES - MARKET-ING
http://market-ing.si/en/strategije-produktov
We are buying with emotions even though we think differently. We buy what we believe in, what meets our expectations. It does not realy matter wheather we buy cheap or expensive. What is the position of our products today? How the customers/consumers see them? What is our share of market? What kind /scope of products do we want in 5 years? How do we want the customers/consumers see them? What market share we want to achieve? What can we achieve in the first year? What do we have to do? Svojo kariero sem ...
market-ing.si
MARKET-ING | BRAND STRATEGIES - MARKET-ING
http://market-ing.si/en/strategije-blagovnih-znamk
We are buying with emotions even though we think differently. We buy what we believe in, what meets our expectations. It does not realy matter wheather we buy cheap or expensive. What is the power of our brands today? How the customers/consumers see them? What is our share of market? What power of our brands we want to have in 5 years? How do we want the customers/consumers see them? What market share we want to achieve? What can we achieve in the first year? What do we have to do? How, when, who? Svojo ...
market-ing.si
MARKET-ING | INTERACTIVE MARKETING - MARKET-ING
http://market-ing.si/en/interaktivni-marketing
Tell, but also listen. Say Thank you . Change. Correct. Stop. GIVING and GETTING BACK. Giving our opinion is not enough. We should also consider the opinion of others. Attract - Convince - Delight. Attract - Communicate - Delight. Attract - Communicate - Delight. The essence of social media is sociability, not promotion. We prefer buying brands, which talk to us. Really TALK to people. Do not promote your products. Make it short, but interesting. Svojo kariero sem začela v Integralu kot referentka v razi...
market-ing.si
MARKET-ING | CHANNELS / TRADE - MARKET-ING
http://market-ing.si/en/prodajni-kanali
It is important which channel or customer is the biggest today. What is really important is who will be big tomorrow. How strong are we in each channel? Which channel is growing the fastest? Who are the competitors? Where do we want to be the strongest in 5 years? Where do we have to be at least present? What market share we want to acchieve in selected channels? What can we achieve in the first year? What do we have to do? How are we going to measure the success? MDP - MASTER DISTRIBUTION PLAN. Imagine ...
market-ing.si
MARKET-ING | PRICING STRATEGIES - MARKET-ING
http://market-ing.si/en/cenovne-strategije
Being the cheapest might be very efficient in a short term. But not smart at all when looking at the long term. Where are we and where do we want to have our position in the future? To which segment do we want to sell? Where are the competitors? The most common mistakes with price positioning: 1. We start with low prices believing we can increase them later. We’re taking a risk not to cover the costs,. Products with low prices are usually perceived as low quality products. Svojo kariero sem začela v Inte...
market-ing.si
MARKET-ING | PR STRATEGIES - MARKET-ING
http://market-ing.si/en/pr-strategije
We love stories. We can find at least a part of ourselves in them. And they trigger our choice. Stories about our values. Stories about good things we do. Stories about our people. Stories about things our brands can provide. Stories about nice feelings we have when we use them. Stories about good things we do when we use them. Stories about things our products can provide. Stories about trust, reliability. Stories about good things we can do when using them. Stories about people leading the business.
