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D/C Strategic

Wednesday, August 16, 2006. Just wanted to let everyone know that I've relocated my homepage. This blog, my friends, is now inactive. Posted by Cascadia Collaborative Law Group at 1:35 PM. Links to this post. Tuesday, August 01, 2006. Safeway brings us yet another marketing lesson. Mercifully, they’ve dropped the Ingredients for Life. Its place we have a benefits-oriented campaign focusing, at least in part, on produce. The new tagline: Our fruit is not just picked, it’s chosen. 1 "We're lightning fast!

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D/C Strategic | dcstrategic.blogspot.com Reviews

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Wednesday, August 16, 2006. Just wanted to let everyone know that I've relocated my homepage. This blog, my friends, is now inactive. Posted by Cascadia Collaborative Law Group at 1:35 PM. Links to this post. Tuesday, August 01, 2006. Safeway brings us yet another marketing lesson. Mercifully, they’ve dropped the Ingredients for Life. Its place we have a benefits-oriented campaign focusing, at least in part, on produce. The new tagline: Our fruit is not just picked, it’s chosen. 1 We're lightning fast!

<META> KEYWORDS

1 d/c strategic

2 new blog location

3 hi everyone

4 31 comments

5 thanks safeway

6 campaign in

7 that's great

8 3 comments

9 pavlovian marketing

10 devilishly clever

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d/c strategic,new blog location,hi everyone,31 comments,thanks safeway,campaign in,that's great,3 comments,pavlovian marketing,devilishly clever,1 comments,0 comments,some highlights are,s new lineup,are rapidly growing,the first expenditure,easy right

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D/C Strategic | dcstrategic.blogspot.com Reviews

https://dcstrategic.blogspot.com

Wednesday, August 16, 2006. Just wanted to let everyone know that I've relocated my homepage. This blog, my friends, is now inactive. Posted by Cascadia Collaborative Law Group at 1:35 PM. Links to this post. Tuesday, August 01, 2006. Safeway brings us yet another marketing lesson. Mercifully, they’ve dropped the Ingredients for Life. Its place we have a benefits-oriented campaign focusing, at least in part, on produce. The new tagline: Our fruit is not just picked, it’s chosen. 1 "We're lightning fast!

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dcstrategic.blogspot.com

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D/C Strategic: August 2006

http://dcstrategic.blogspot.com/2006_08_01_archive.html

Wednesday, August 16, 2006. Just wanted to let everyone know that I've relocated my homepage. This blog, my friends, is now inactive. Posted by Cascadia Collaborative Law Group at 1:35 PM. Links to this post. Tuesday, August 01, 2006. Safeway brings us yet another marketing lesson. Mercifully, they’ve dropped the Ingredients for Life. Its place we have a benefits-oriented campaign focusing, at least in part, on produce. The new tagline: Our fruit is not just picked, it’s chosen. 1 "We're lightning fast!

2

D/C Strategic: The small goal paradox

http://dcstrategic.blogspot.com/2006/06/small-goal-paradox.html

Wednesday, June 14, 2006. The small goal paradox. Here's another one I see every day. I call it the Small Goal Paradox. The small goals are the easiest, right? Big, really big goals are actually the easiest. Why's that? Because big goals excite people. They're something people want to be a part of, to support, to talk about. In short, they make people want to be on your team. An article in toay's Advertising Age,. Couple Signs Advertisers to Sponsor Wedding Day. Told the story of a couple that is.

3

D/C Strategic: Are you Serious? (State Farm)

http://dcstrategic.blogspot.com/2006/06/are-you-serious-state-farm.html

Thursday, June 01, 2006. They're everywhere. Leering insurance agents. who can save you "up to 40%.". State Farm Insurance put them there - on busses, on billboards. Creepy looking insurance agents, complete with their phone numbers. This is a case study in irrelevant advertising. First of all, is anyone impressed by the "up to 40%"? That just means, "You could do worse than us! Second. Why would ANYONE call those creepy agents? Are you going to pull over to write down their number? Links to this post:.

4

D/C Strategic: If you're on the web, read this...

http://dcstrategic.blogspot.com/2006/07/if-youre-on-web-read-this.html

Wednesday, July 19, 2006. If you're on the web, read this. Here's article about an eye-tracking study that reveals how people actually look at websites. Survey offers a 'sneak peek' into Net surfers' brains. When there is less on a page, users read more. People are extremely good at screening out things and focusing in on a small number of salient page elements. Consumers are blind to banner ads and elements that seem like they might be ads. Posted by Cascadia Collaborative Law Group at 1:44 PM.

5

D/C Strategic: Pavlovian Marketing

http://dcstrategic.blogspot.com/2006/08/pavlovian-marketing.html

Tuesday, August 01, 2006. For those of you who never took Psych 101, Pavlov was this researcher who rang a bell every time he gave his dog some food. The dog, upon seeing the food would start salivating. Eventually, much to the canine's chagrin, the good doctor would ring the bell, present no food, and the dog would salivate anyways. And it would have worked too.if we had the cognitive capacity of a dog! Posted by Cascadia Collaborative Law Group at 10:49 AM. Links to this post:. View my complete profile.

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Wednesday, August 16, 2006. Just wanted to let everyone know that I've relocated my homepage. This blog, my friends, is now inactive. Posted by Cascadia Collaborative Law Group at 1:35 PM. Links to this post. Tuesday, August 01, 2006. Safeway brings us yet another marketing lesson. Mercifully, they’ve dropped the Ingredients for Life. Its place we have a benefits-oriented campaign focusing, at least in part, on produce. The new tagline: Our fruit is not just picked, it’s chosen. 1 "We're lightning fast!

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