decmetrics.com

Decision Metrics

Decision Metrics combines best practices statistical methods with our extensive project experience to deliver reliable, valid mathematic analysis to support decisions. With our reporting and metrics capabilities, well also help you to track results once youve made a decision. Decision Metrics specializes in quantifying market opportunity and risk. We provide data support for strategic decisions. Sales territory alignment or restructuring. New product launch or product development. When we can help.

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Decision Metrics | decmetrics.com Reviews

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Decision Metrics combines best practices statistical methods with our extensive project experience to deliver reliable, valid mathematic analysis to support decisions. With our reporting and metrics capabilities, well also help you to track results once youve made a decision. Decision Metrics specializes in quantifying market opportunity and risk. We provide data support for strategic decisions. Sales territory alignment or restructuring. New product launch or product development. When we can help.

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Decision Metrics | decmetrics.com Reviews

https://decmetrics.com

Decision Metrics combines best practices statistical methods with our extensive project experience to deliver reliable, valid mathematic analysis to support decisions. With our reporting and metrics capabilities, well also help you to track results once youve made a decision. Decision Metrics specializes in quantifying market opportunity and risk. We provide data support for strategic decisions. Sales territory alignment or restructuring. New product launch or product development. When we can help.

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Decision Metrics

http://www.decmetrics.com/case_studies.htm

The coolest things we've done. Helped a manufacturer get thrown out of 1/3 of the stores in a retail chain. This manufacturer came to Decision Metrics for help prior to a line review with a major home improvement retailer. The products were performing erratically from store to store, and there was no obvious pattern in the data. The good stores had no relationship to demographics or store characteristics and the client feared that the products would be removed from the entire chain. In revenue in year 1.

2

Decision Metrics

http://www.decmetrics.com/why_we_are_different.htm

When good data turns to bad information. The danger of statistical blunders. Bad information derails good business decisions. Improper use of statistical techniques can turn good information into bad data thats a big problem. Decision Metrics analysts protect you from fruit salad and other common mistakes. Read more about fruit salad and other common statistical blunders. Why shouldnt consulting be treated as a science? We have virtually the best team available. Our business model capitalizes on ...

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Decision Metrics

http://www.decmetrics.com/statistical_blunders.htm

When Good Data turns to Bad Information Common Statistical Blunders. Blunder 1 - Making fruit salad. Mixing apples and oranges may work for fruit salad, but it s a big mistake commonly made in target customer analysis. Here s the situation:. Customer data is often presented using frequency distributions, as shown below (hypothetical data):. Quite often, there is a tendency to look at this data and come to the conclusion that the target customer is:. Age 35-44 AND Income level 100K - 150K AND 1 or 2 kids.

4

Decision Metrics

http://www.decmetrics.com/when_we_help.htm

When we can help. Were here when you need us. Sometimes, analytics project requirements are beyond the scope or capacity of internal resources. Data can be hard to find and the calculation of required metrics may be unfamiliar to the team. See how we can deploy top talent resources to meet your analytic needs now, when you need us. Board meetings or investor presentations. When we can help. Why were different.

5

Decision Metrics

http://www.decmetrics.com/what_we_do.htm

What is the total size of this market and what is the expected growth? What is my current market share? How much market share is attainable? What are the barriers to entry or growth? What are the leading indicators that predict economic activity in this market? How does my customer retention rate compare to the industry benchmark? Am I getting a reasonable return on my advertising investment? What is the optimal size of my sales team? Are there key customer groups that were not reaching? When we can help.

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Decision Metrics

Decision Metrics combines best practices statistical methods with our extensive project experience to deliver reliable, valid mathematic analysis to support decisions. With our reporting and metrics capabilities, well also help you to track results once youve made a decision. Decision Metrics specializes in quantifying market opportunity and risk. We provide data support for strategic decisions. Sales territory alignment or restructuring. New product launch or product development. When we can help.

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