cmo.com
Marketers Need To Make A Habit Of Understanding Habit
http://www.cmo.com/articles/2014/4/3/marketers_need_to_ma.html
Marketers Need To Make A Habit Of Understanding Habit. Sign up to receive our two weekly newsletters: This Week’s Must-Reads (Wednesday) and This Week’s Top Opinions (Friday). Please enter a valid email address. British Indian Ocean Territory. Democratic Republic of Congo. Heard Island and McDonald Islands. Saint Kitts and Nevis. Saint Pierre and Miquelon. Saint Vincent and the Grenadines. Sao Tome and Principe. South Georgia and the South Sandwich Islands. Svalbard and Jan Mayen. Turks and Caicos Islands.
youssrirahman.com
this&that. – Page 2 – by Youssri Rahman
http://youssrirahman.com/page/2
Branding shouldn’t come in the way of a fresh positioning. September 11, 2015. Bull; 0 Comments. What’s best to illustrate the importance of branding and identity than showing how strong a logo is the most important asset a brand can rely on. Ever tried to play those – now countless – logo games. Freshness better come from a powerful idea, itself coming from an unexpected insight, giving way to a new positioning and the start of a new conversation with your audiences. Our friends at Wiedens. April 6, 2014.
decodemarketing.co.uk
Our publications
http://decodemarketing.co.uk/publications
The Science Behind Why We Buy. Why do consumers buy what they buy? Read an extract from the book. Read more about the book. When Phil first introduced me to this new and important understanding it crystallised my fears that the long-standing approach to marketing needed to be fundamentally re-evaluated. In his book, he not only persuasively and cogently argues his case but also shows how we need to think in new ways to maximise our marketing efficiency and effectiveness. Over the last 10 years, there hav...
decode-online.de
Publikationen - decode Marketingberatung
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Website z. Buch. Website z. Buch. Website z. Buch. Scheier, C.: Die Macht des Impliziten. In Deutsche Telekom (Hrsg.) Marken treiben Wandel - Brand driven change, Hoffmann und Campe 2011. Scheier, C. and Held, D., Markenmanagement nachhaltig implementieren. Erkenntnisse des Neuromarketing. In Bruhn, M., Köhler, R., (Hrsg.) Wie Marken wirken. Impulse aus der Neuroökonomie für die Markenführung. Vahlen 2010. Scarabis, M. and Heinsen, S. Die implizite Marketingebene implementieren.